Landmark Credit Union, as it celebrates 90 years, selects Cramer-Krasselt as Agency of Record.
After a review that included multiple agencies, Landmark Credit Union, a credit union in Wisconsin with over $6 billion in total assets, named Cramer-Krasselt agency of record.
Cramer-Krasselt (C-K) and Landmark Credit Union have entered into a new partnership, as the Midwest-based agency takes over as Agency of Record. Through their office in Milwaukee (and with a history going back over 100 years), C-K is in a unique position to understand Landmark Credit Union, another long-standing Wisconsin company. C-K will help lead their strategies and development within the advertising, media, programmatic, planning, digital, social media and public relations functions.
“We want to increase Landmark Credit Union’s brand differentiation, maximize our media effectiveness, and drive acquisition of new members,” said Jina Amaro, Landmark’s SVP of marketing. “In our search for an agency partner, it was C-K’s strategic thinking, full-funnel integrated approach, and measurement capabilities, focused on expanding our reach and visibility, that we felt would help us share our story and drive growth. C-K has all the capabilities we need under one roof. We look forward to this partnership.”
C-K will begin immediately. As Landmark Credit Union enters its 90th year in 2023, new campaigns and community outreach efforts will be a top priority within this new partnership.
“Landmark Credit Union is committed to the communities it serves and has a strong brand reputation, member experiences’ advancements, and growth trajectory. We can’t wait to help amplify the Landmark story,” noted C-K’s Milwaukee EVP, Managing Director, Betsy Brown. “The opportunity to further build this brand in consumers’ hearts and minds is huge. We are excited to get to work.”
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