Cramer-Krasselt scoops up Cat’s Pride account.
MediaPost — February 12, 2020
Oil-Dri Corporation of America is appointing Cramer-Krasselt (C-K) as agency of record for Cat’s Pride, a cat litter and accessories brands, following a multi-agency competitive review. Magnani served as the incumbent. As agency of record, C-K will handle the brand’s advertising, brand planning, public relations, social media and digital marketing. Media is handled by GYK Antler. Annual billings are around $5 million.
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