MediaPost — February 12, 2020

Oil-Dri Corporation of America is appointing Cramer-Krasselt (C-K) as agency of record for Cat’s Pride, a cat litter and accessories brands, following a multi-agency competitive review. Magnani served as the incumbent. As agency of record, C-K will handle the brand’s advertising, brand planning, public relations, social media and digital marketing. Media is handled by GYK Antler. Annual billings are around $5 million.

Read the full article on MediaPost.