Amusement park targets Gen Z with Tinder Halloween campaign.

MediaPost – September 28, 2021

Cedar Fair, which runs 13 amusement parks nationwide, is asking Tinder users to “Swipe Right for Fear” and match with monsters from their Halloween “Haunt” cast of monsters.

The effort, from Cramer-Krasselt, is aimed at Tinder’s sweet spot audience: 83% of users are ages 18-35.

The campaign is geo-targeted to promote Halloween-themed “Haunt” events for three parks: Kings Island (near Cincinnati, Ohio), Carowinds (Charlotte, North Carolina), and Kings Dominion (near Richmond, Virginia).

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