On Eclipse Day, advertisers shoot for the moon.

Campaign US – August 21, 2017

By Zoe Beery

Corona has a solution [to a lack of eclipse glasses], one that conveniently requires the purchase of a 12-pack. Their how-to video for making a pinhole viewer offers easy, step-by-step instructions on how to turn an empty box (Corona or otherwise, but they’d really prefer it be Corona) into a safe alternative to NASA-certified glasses. It’s probably a good idea to make this before drinking said Corona, since inebriation can only encourage carelessly staring directly into the eclipse—and that damage is going to last a lot longer than any hangover.

Read the entire article at Campaign US.