Media Planning,
Buying and Analytics

Making friends in today’s complex media environment is a delicate balance of science and art. We leverage the power of data, AI technology and creativity to fuel amplification across paid, earned, shared and owned ecosystems.

Data helps us understand a client’s most valuable potential friends. And it inspires us to step back and think creatively about every media strategy. This is where the imagination part comes in. Will the message motivate our target? Is there an unexpected way to connect with them? Efficiency is table stakes. Your communications need to be impactful and mobilizing. And where you connect with a consumer is just as important as how.

Full Capabilities:

Proprietary Tools:
LinCKage: An award-winning, regression-based attribution solution that optimizes marketing budgets and campaigns by understanding the direct and indirect impact of each channel.
LoCKate: Our solution for multi-market planning that uncovers insights for investment and optimization relative to business opportunities at the macro and micro market level. Perfect for retail and multi-location businesses.
 
Planning and Buying:
Data Led, Technology Driven
Omnichannel Planning & Buying
Broadcast and Digital Media
Strategic Audio and Video Investment (SAVI) with expertise in streaming, national, local and DR
Media Analytics
Performance Marketing
Influencer Marketing
Content Marketing
Digital Media Operations Specialists
 
Digital Platforms:
DesCK® Programmatic Media Buying
Paid Search
Local Search

Paid Social
E-Commerce Planning and Buying
Retail Media
Search Engine Optimization