Tropicana is the kryptonite for a bad day (and sea monsters and natural disasters)

Ad Age – January 19, 2022

Juice brand Tropicana is aware that many of our days over the past few years haven’t been great, which is why its latest campaign from its agency of record, Cramer-Krasselt Chicago, is all about seeing the sunshine in a dark situation.

In a new ad directed by Nick Ball, the award-winning helmer who was also behind one of Creativity’s top ads of 2021, Extra’s post-pandemic extravaganza, “Sip Your Sunshine” is an 80% relatable and 20% insane collection of extreme and horrific situations, made better by a sip of juice.

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