Tropicana kicks off ‘Sip Your Sunshine’ campaign, Ellie Kemper event.

Tropicana’s first new brand campaign since 2017 targets “vibrant families” by encouraging them to celebrate small moments of brightness throughout their everyday lives. In a 30-second spot called “Breakfast Across America,” people drink Tropicana while interacting with family and friends at mealtime and non-eating occasions. “Every glass of Tropicana pure premium orange juice has a million little sips of sunshine,” the voiceover explains.

Read the full article on MediaPost.