Big-game, big-time happiness.

With Heinz® Ketchup, it’s hard to contain your happiness. That’s what this spot, which recently aired in the world’s-biggest-football-game-we’re-not-allowed-to-name, celebrated. We also capitalized on happy before the big game with football-themed posts on Facebook, then live-tweeted during the game itself as spontaneously happy moments ensued. Everyone was happy — client, football watchers, our million-plus Facebook fans. Except people in Denver (sorry guys — wait ’til next year).

  • Hum

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