Tony Romo returns to man the Corona Hotline in time for NFL season.
The Drum – August 16, 2019
by Kyle O’Brien
Tony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline.
Throughout the season, fans can again call the Corona Hotline at 1-844-9-Corona to catch Romo’s gameday pep talks and fantasy football fire-ups and enter for a chance to win prizes like a Corona Gameday Beer Fridge, or a trip to Clearwater Beach to watch the Super Bowl beachside.
In a series of spots to promote the hotline, Romo, at a desk on a beach, is seen answering the phone and giving advice to fans who are watching games. One guy is superstitious and thinks he can’t watch the game or his team will lose. Romo quells his nerves and tells him that a Corona and a lime is all he needs. Another caller is confused by the rule changes until Romo tells him not to worry. A third sees him answering a call from an unnamed coach, who is trying to get him back into the league, but to no avail.
“As a football analyst and passionate gameday contributor, I am thrilled to manage the Corona Hotline once again,” said Romo. “The Corona Hotline brings together such a unique array of gameday content and showcases all the excitement and heartbreak that football brings. I am looking forward to enjoying my lime-filled Corona while helping fans get through another fun, competitive season.”
Starting on Monday, August 19 Romo will take center stage in Corona Extra’s Fall campaign, by Cramer-Krasselt, which includes TV, retail programming, and social/digital promos centered around the Corona Hotline.
Romo took over the job from coach Jon Gruden. In Romo’s first season as the hotline operator, over 200,000 calls came in, with the majority from New York, Los Angeles, Chicago, Dallas and Philadelphia.
“Football is back, and that means the Corona Hotline is, too,” said Ann Legan, vice president of brand marketing, Corona. “Tony has such a dynamic, infectious personality, and when paired with his vast knowledge of football, he’s a perfect fit to help fans find their ‘Gameday Beach’.”