MediaPost names best in auto marketing for 2019.

MediaPost—March 2, 2020

The Best Viral Marketing Execution or Campaign award goes to Cramer-Krasselt for a campaign that ties Porsche to “Star Wars,” including the creation of a Porsche-inspired starship. The collaboration included a partnership with Wired to document the design process, a website devoted to the project and several “teaser” videos similar to one launched on Instagram that quickly garnered more than 340,000 views. The collaboration goes beyond typical product placement “to merge a shared belief in design to make something authentic to both brands and their fans,” according to the automaker.

Read the full article on MediaPost.