Cramer-Krasselt launches Rain-X campaign that goes beyond your windshield.

Reel Chicago – May 19, 2022

Cramer-Krasselt, the nation’s second-largest independent marketing and communications agency, and Rain-X, extension of Illinois Tool Works Inc. an industry leader in automotive aftermarket glass, launched a new TV and digital campaign that positions the brand beyond the windshield and onto the rest of the vehicle.

The campaign highlights the dependable and innovative repellent technology the brand is known for, but aides in helping consumers see the product in action beyond the windshield and beyond the sole use as a rain repellent. The creative tracks a vehicle as it drives through the seasons and the elements, driving home the point that Rain-X Pro Cerami-X Glass Cleaner + Water Repellent makes the vehicle ready for anything.

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