Standing out in a commoditized category.

We all take orange juice for granted. But before Tropicana came along, if you wanted fresh OJ, you had to live next to an orange tree. But then, in 1954, Tropicana found a way to bring the fresh taste of orange juice to fridges everywhere. And when you have a story like that, you might as well let the people know. So with a touch of playful humor, our campaign for Tropicana reminds the world who’s responsible for OJ and all the joyful juice moments that we basically invented that go along with it.