The Brattender is a TV star without TV.

How do you turn fans into superfans who create even more fans? Give them a leader: a Brattender. Create a hilarious series of videos for them to like and share. And embed those videos with promotional messages about “like-gated” contests to win Big Green Eggs. To win, they had to share stories like “What’s the worst meal someone ever brought to your cookout?” Content was created. Hilarity ensued. Sharing, too: Total views of the Brattender campaign soared past 1.5 million and Johnsonville’s Facebook community grew by more than 140,000.

  • work_recent_Patron_BrattenderIntro_video_1280x720
    Meet one spicy character: The Brattender.
  • work_recent_Brattender_Ballad_video_1280x720
    Watch the Brattender's first music video, "Don't Pierce The Brat." It's tong-tastic.
  • work_recent_Brattender_web_1280
    The Brattender dispenses wisdom online.
  • work_recent_CertifiedBrattenderLogo_video_640x360
    The Proud Mark of Johnsonville's Brattender.

Related Work