Selling science instead of snake oil.
Ask the average consumer what goes into fuel additives or how they work and you’re likely to get silence. That’s because, for all the bluster about improved performance, fuel additives almost never talk about what actually makes them work. For a product like Gumout with a real story to tell, this was a huge opportunity. So we put their science and their ingredients front and center, creating a campaign that’s equal parts education and no non-sense car talk.