WeatherTech Names Cramer-Krasselt Agency of Record

May 1, 2026 — Chicago, IL — Today, full-service integrated agency Cramer-Krasselt (C-K) announces that WeatherTech, the leading manufacturer of premium American-made automotive accessories, home and pet care products, has selected Cramer-Krasselt as Agency of Record following a competitive agency review that evaluated strategic thinking, integrated capabilities, and the ability to drive measurable business outcomes.

C-K will lead strategy, creative development, and national awareness media buying for WeatherTech, partnering closely with the brand’s in-house digital marketing team to accelerate growth as it continues to evolve its marketing approach and drive measurable growth in brand awareness, customer acquisition, and revenue performance.

WeatherTech has grown from a single-product innovation into a leading automotive accessories brand with a loyal customer base and unwavering commitment to American manufacturing, precision engineering, and uncompromising quality across automotive, home, and pet solutions. C-K will work to strengthen the brand’s premium positioning, while expanding its reach to attract a new generation of customers through data-informed media programs and strategic, emotionally rich creative, designed to drive both loyalty and demand.

This appointment further strengthens Cramer-Krasselt’s position as a leading automotive marketing agency and consumer brand marketing partner, with experience across automotive, aftermarket, retail, and direct-to-consumer categories.