“Snow Day” by Porsche: One of Ad Age’s top 5 creative campaigns to know about.

A striking film showcasing the Porsche Macan EV in an unexpected setting—a mountain peak—racing a skier downhill captured attention across both the Porsche and film communities.​

The compelling short film and the accompanying photography sparked an overwhelming response across social, and was even featured in Ad Age’s 13 Creative Campaigns to Know About and later in their Top 5 Creative Campaigns to Know About Right Now.​ Porsche Design further amplified the campaign by sharing the film on Instagram.

The creative not only gave viewers a thrilling look at the new all-electric Macan, it also provided an opportunity to highlight the Porsche Design x HEAD ski collection. ​