“Mosquitoes are jerks:” Cramer-Krasselt’s new work for TIKI named one of Ad Age’s 11 creative campaigns to know about.

Ad Age – March 9, 2026

TIKI Brand is leaning into humor with “Mosquitoes Are Jerks,” a campaign promoting its Plug & Repel product. Created with Cramer-Krasselt, the work frames mosquitoes as the worst kind of houseguests, who arrive uninvited and leave behind itchy reminders. The hero spot below uses sharp puns, while a second vignette reinforces the joke. The campaign highlights how consumers can repel mosquitoes by simply replacing a bulb in their string lights with a TIKI Plug & Repel. The effort launches nationally across CTV, YouTube, social, influencer partnerships, retail media and search.