We Are Yarders: Cramer-Krasselt and ECHO celebrate homeowners’ passion for their yards.

Cramer-Krasselt has long partnered with ECHO to promote their outdoor power equipment for professional landscapers. In a new campaign the focus shifts to what ECHO professional-grade power can do for homeowners, by tapping into an enthusiasm that had previously gone unnamed: “yarding.”

Yarders are those passionately committed to caring about the smallest details of their yards. Yarders don’t consider lawn care a chore. It’s their obsession. A weekly ritual for which ECHO is the only brand that’s worthy. Because this kind of dedication requires the best outdoor power equipment available. 

“We Are Yarders” is this group’s new rallying cry. And like all great movements, yarding needed a leader. The campaign continues in social media with “The Yardiologist.” Part artist, part lawn guru, part sage, the Yardiologist is here to explain the unwritten rules of yarding as he guides all Yarders in their pursuit of yarding excellence.