Media roundup: Branch Yarderman returns for ECHO.

Cramer-Krasselt (C-K), an integrated marketing agency with deep experience in home, hardware and outdoor power equipment marketing, knew that ECHO USA needed to reach yard-obsessed homeowners. So, as part of the brand strategy, C-K helped create Branch Yarderman, a mow-it-all know-it-all outdoor authority, to give a voice to the obsessives by speaking their language and sharing their passion.

Branch quickly became a beloved spokesyarder over the course of our six-video first season. Building on that momentum, ECHO and C-K have already produced an additional nine videos, with a third season currently in development.

And people just can’t get enough of Branch:

Ad Age: “14 creative campaigns you should know about today”

Shots: “Cramer-Krasselt continues ECHO’s Yarderman campaign”

The Drum: “Ads of the Week”

Best Ads on TV: “ECHO: Loaning Tools”

Ads of the World: “We Are Yarders”

REEL Chicago: “C-K and ECHO bring Branch Yarderman back for ‘We Are Yarders'”