Adweek – March 17, 2021

To help bring more attention to its high-performance electric vehicle, the Taycan, Porsche recently offered an excellent adventure to two friends and Porsche aficionados: Alex Winter and Keanu Reeves.

The two actors set aside their famous roles as Bill S. Preston, Esq. (Winter) and Ted “Theodore” Logan (Reeves) to just be themselves in an 8-minute film titled “Going the Distance,” created with agency Cramer Krasselt.

The two cinematic explorers get behind the wheel en route from Santa Barbara, Calif., to the Porsche Experience Center in Los Angeles for a day of gearhead gymnastics—all on a single battery charge.

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