PRWeek Awards announce Cramer-Krasselt as Outstanding Non-Traditional Agency.

PRWeek Awards – March 18, 2021

Cramer-Krasselt (C-K) was named Outstanding Non-Traditional Agency by the 2021 PRWeek Awards.

One of the country’s largest independent agencies, Cramer-Krasselt prides itself on its expertise and breadth. In addition to a wide range of services, which include branding, media, creative, analytics, UX and influencer marketing, the agency’s long-term accounts span industries. Clients include Corona Extra, Porsche and Cedar Fair Amusement Parks, to name just a few.

But what makes Cramer-Krasselt really stand out from the competition is a suite of proprietary tools, such as Identity, a data-driven product that analyzes consumer choices at scale, and Performance Center, which provides clients with direct, real-time access to marketing performance data.

“Very well-rounded,” one judge noted about the firm. “Innovative work and great IP measurement tools using AI to help benefit the client.”

Last year was a banner year for the agency as it added numerous new clients to its roster, including notable food and beverage brands such as Quaker Lite Snacks and Saputo Cheese. In addition to its commitment to working tirelessly on behalf of its clients, the agency recognized the importance of taking care of its people, particularly during the pandemic.

To maintain a sense of camaraderie and culture during a year when in-person office gatherings were impossible, the company held a series of virtual events, including those in honor of Black History Month and Hispanic Heritage, as well as social events such as bingo, trivia and cheese board making.

Throughout the year, employees were also encouraged to step up and share their knowledge and passions with their colleagues. As a result, staffers taught classes on everything from gardening to cooking to crafting.

See the winners at the 2021 PRWeek Awards.