Corona: Bottle story by Cramer-Krasselt.

The Drum – May 5, 2018

A new spot for Corona reinforces previous Cinco de Mayo campaigns from long-time agency Cramer-Krasselt, inviting drinkers and Corona fans to get into the spirit of the celebration. ‘Bottle Story’ takes you through four different scenarios—moments of sharing fun and friendship—with the iconic Corona bottle and lime passing hand to hand, scene to scene, as people enjoy holiday festivities.

The spot sees Corona unofficially kick of summer with the classic Mexican holiday, which this year coincides with the 144th Kentucky Derby, for which it has a sponsorship and is the official import beer. The brand’s website will be decked out with a Cinco countdown clock to help everyone’s timely planning of #CoronaDeMayo.