Data is a windshield.
Not a rear-view mirror.
Marketing Analytics &
Data Solutions
Data is what drives brands forward—turning guesswork into precise strategy. This is crucial for guiding brands through the constantly shifting terrain of the modern marketplace. Analyzing customer behavior data, market trends and campaign performance shows us exactly what’s working from a media and creative perspective and why—and where to improve. AI goes a step further by unearthing hidden patterns, predicting future outcomes and customizing customer experience at scale. At C-K, we specialize in unlocking the power of first-party data, uncovering nuanced insights about customers, and maximizing efficiency and ROI through custom data strategies.
Areas of expertise: cross channel measurement, attribution, business analytics, dashboards, campaign optimization.
Proprietary Tools
Predictive channel planning tool based on objective and message
Unique consumer journey data in 50+ categories
Custom qualitative and quantitative engagement and ethnographic research
Marketing data aggregation and reporting platform
Tool-agnostic data integration for true attribution to business outcomes
A multi-DSP programmatic media trading platform
Broadcast-effectiveness; correlates to key site traffic and/or sales
AI-powered tool that optimizes content performance
Multi-market planning uncovering insights for investment and optimization
An intelligent platform for planning, activating, and optimizing media.
Modeling tool looking at full attribution of media channels and approaches
Uses AI to scan your website and identify content optimizations to rank higher with search engines