Introducing a toothpaste that doesn’t kill the taste of OJ.

We set out to show that a 75-year-old brand like Tropicana can still get everyone excited about mornings. So we created a toothpaste that doesn’t ruin the taste of OJ. Using social media, we created maybe the most hyped toothpaste ever in a matter of just three weeks, garnering over 4 billion media impressions.