Live consciously. Eat deliciously.

Panera had always made conscious choices—from baking fresh bread daily and sourcing ingredients people could trust to donating leftover baked goods nightly. We turned those choices into a brand platform: “Live Consciously. Eat Deliciously.” A whimsical, entirely handmade chain reaction showed how one good decision leads to another—and how doing good and eating well can feed each other.