Turning a big box grocery store into a house of brands.

Kroger asked us to create posters for a new Metro Market opening. We came back with a plan to redesign the entire store, transforming each department into a local artisan shop and giving the space the feel of a public market. The concept was so successful that Kroger expanded it to every Metro Market location. The work earned a Silver Shopper Marketing Effie for Aisle Evolution.