Creating a special holiday just for brat lovers.

Midwesterners love their brats. But by August, even the most die-hard brat lovers get bratted-out. Our task was to reinvigorate their love of this pork staple in the waning days of summer. So we turned August 16, the relatively unknown and unrecognized “World Bratwurst Day,” into something far bigger and far more fun—Bratsgiving Day.