Partnering with Deadmau5 to launch the new Spark.

To launch the Sea-Doo Spark to a new generation of riders, we partnered with Grammy-nominated producer Deadmau5. Jim Henson’s Creature Shop created a custom paint-splattered mau5head and matching Spark, unveiled at an exclusive concert at Miami Beach’s Fontainebleau Hotel. The spectacle quickly spread across social media.