Cramer-Krasselt and ECHO win two 2026 Shorty Awards.

May 20, 2026 – Cramer-Krasselt is honored to win two 2026 Shorty Awards. Our campaign for ECHO USA starring “Branch Yarderman” won the Gold in Short Form Video and the Bronze in Brand Voice. Appealing to both homeowners and pros, Yarderman became a beloved character in a series of humorous tutorials about how to care for your lawn. The work quickly broke through in a category saturated with sameness, highlighting independent agency Cramer-Krasselt’s home and hardware marketing experience.

The Shorty Awards are an annual international awards program honoring the most outstanding work that defines culture and creativity across digital and social media. See the full list of winners here.