Performance
Marketing Services

The end goal of every campaign is clicks, leads and sales. Our interconnected team of media, creative, social and analytics work in unison to make this happen by delivering the exact right message at the exact right time at the exact right place. We meticulously dissect and understand the customer journey. Constantly test and refine the work. Measure and retarget and measure again. We have a vigorous ROI focus, favoring performance over impressions. And we always use data and analytics to guide decisions.
 
Three core performance marketing capabilities:

Intelligence Enablement
Links client-specific metrics to media strategies for better investment visibility.

Data Centralization
Streamlines and enables cohesive end-to-end reporting.

Activation Applications
Powering holistic campaign executions across all channels.

Our teams build unified strategies across paid, CRM, SEO and programmatic. We provide client-specific forecast modeling and testing through proprietary tools like ConneCKt and LinCKage. And our continuous optimization leverages real-time technology, scenario planning, and AI to predict future performance as opposed to simply reporting past results. At C-K, performance marketing is never merely a tactical execution—it’s a launchpad for strategic business growth.

Areas of expertise: integrated campaigns, data analytics, paid media, conversion-focused creative, ROAS and digital performance.