Tropicana says “bye-bye AI, hello natural.”

We get it. AI’s a thing. But there’s nothing artificial in Tropicana Pure Premium orange juice. So we removed the AI from its name, hid limited edition TROPCN bottles in select supermarkets nationwide, and debuted TROPCN at the AI center of the universe: the Consumer Electronics Show in Las Vegas. Massive press coverage followed, generating a whopping 1.7 billion impressions and reinforcing the all-natural in Tropicana.