Mindfulness: Tropicana shows us it’s not just for breakfast anymore.

Forbes – January 12, 2020

PepsiCo’s new campaign for Tropicana that will launch on January 20 is a case study in how to wrap old, familiar virtues in cutting-edge trends—especially vis a vis our search for meaning in today’s confusing and often dangerous world. The Tropicana brand story rests on a solid foundation because it’s firmly entrenched in a consumer ritual; a series of actions we repeat on a regular basis because they help to articulate important meanings and continuity in our lives. These can be as grand as a wedding ceremony, or as mundane as—drinking orange juice with breakfast every morning.

Read the full article on Forbes.