Pacifico pulls up anchor to become America’s next top beer.

Pacifico Beer – developed in 1900 and brought to Baja, California in the 1970s by surfers –  is a long-time west coast favorite and is one of fastest-growing brands in the Constellation Brands portfolio.

Since C-K first started working with Constellation on Pacifico in 2015, the brand has spiked its growth, up 19% in a single year, or 9.2 million cases. Poised at intersection of beer’s hottest trends of Mexican imports and craft, Pacifico is ready to push beyond surf and sand with its first nationwide integrated campaign.

“Live Life Anchors Up,” created by Cramer-Krasselt, positions Pacifico as an unpretentious beer with values that invite you free yourself from the anchors that weigh you down.

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