From defeatism to optimism: Alzheimer’s ‘First Survivor.’

At the Alzheimer’s Association’s annual Walk to End Alzheimer’s, people carry different colored flowers signifying their connection to the disease. But they’ve never carried a white flower for Alzheimer’s first survivor. That’s what we aim to change, and that’s what our recent work is about – a day when there will be millions of survivors of Alzheimer’s disease. Supported by digital display, out-of-home, print and geotargeted Snapchat filters, this campaign portrays the joyous day when millions of Alzheimer’s survivors will be a reality.

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