A new interest rate for the banking industry.

Banks tend to talk a lot about interest rates—loan rates, CD rates, savings rates. And hey, that’s fine, they’re banks.

But for Flagstar Bank, the nation’s third largest savings bank and mortgage lender in all 50 states, there is something that comes first. Interest in their customers. Interest in creating smart solutions within consumers’ reach. Interest in what consumers really want from a bank. This has been Flagstar Bank’s longstanding focus.

In the brand’s new marketing and advertising campaign, “The Human Interest Rate,” created by C-K, that focus is represented through vibrant depictions of real people, while also highlighting different product and services such as mortgages, home equity lines of credit, and commercial and retail banking.

Introducing the Human Interest Rate

Flagstar Bank is also the official banking and mortgage partner of the Detroit Pistons. In a spot featuring the team’s forward Blake Griffin, we go beyond the athlete to learn more about the human.

Introducing the Human Interest Rate with Blake Griffin

The campaign includes three new television commercials, digital marketing, outdoor advertising, print, and radio. More television will be released later in the year.

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