Coronas keep getting their limes.

Somewhere, right now, a Corona is getting its lime. It’s always happening. For millions of different reasons. To relax. To escape. Because you’re with your favorite people. In your favorite place. Everybody’s got their own reason – and we’re here for all of them.

For year 3 of our iconic campaign, we had a new challenge – create total market work across all of our audiences. That meant work that resonates with bicultural Hispanics and general market targets.

We start with insights. This campaign was designed to hold all sorts of real-life insights and always link them back to what we call our “lime ritual.” The result is spots that have broad relatability, all wrapped around a tight brand idea. Because whoever you are, and whatever your life looks like, Corona will always be here to help you press pause on the grind. All you need to do is drop that lime in that Corona.

Escape
Escape
Together
Together

    Related Work