Corona made a Tony Romo chatbot and programmed it to be awesome.
If there’s two things football could use more of, it’s Tony Romo. And robots.
This year, we created the Romobot as a complement to the Corona Hotline. Football fans, who previously could only call the Hotline at 1-844-9-Corona to get gameday advice from Tony, can now chat with the Romobot and ask questions. About football. The weather. His golf game. Whatever’s on your mind.
Romobot lives on Facebook Messenger, a platform that allows Corona and Romobot to interact with 1.3 billion people. With that large audience in mind, we ensured the user experience was fun and worth sharing by programming Romobot with a library of content to keep people engaged, including a list of fantasy team names, dozens and dozens of gameday GIFs and more than 50 lines of dialogue.