Alzheimer’s isn’t a red or blue issue. It’s purple.

We’re a divided society. We’re all in our tribes. Red side. Blue side.

But there’s one issue everyone can come together on: the need to cure Alzheimer’s. When red and blue come together, that makes purple—the color used by the Alzheimer’s Association that signals solidarity in the fight against the disease.

We used the idea of two colors coming together to guide the Alzheimer’s Association in the creation of a bold integrated campaign running throughout the 2020 U.S. presidential election cycle. The spot launched during the first Democratic presidential debate and features TV, digital, social and print.

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