Paid, Earned, Shared or Owned are not isolated opportunities.
They are, and have to be, interdependent. And when they are, their impact on your customer, and on your budget, is hugely magnified. Because the consumer can be anywhere and everywhere; all within days, hours, even minutes. If we have to, so are we.
To succeed today, where you’re intersecting with your audiences and with what has to be managed together as one.
Therefore at C-K, we don’t simply mirror the consumer media consumption dynamic, we leverage it. Our focus is not on how to spend your money, but on how to carry your message most effectively to your consumers to the most optimum place at the most optimum time.
That takes PESO marketing thinking from the very start.
Your marketing shouldn’t be a series of executions, but ideas and content that can and should be leveraged in multiple areas. Unlocking the full power of that content strategically, in a channel agnostic manner, coupled with creative media partnerships to extend and enhance its impact, becomes integral to everything we do.