UX and Digital Services: Everywhere, all the time. It's 61% of everything we do!
There’s no departmentalizing this thing called digital marketing. That’s such a throwback to when agencies had a print, TV or direct mail department. Digital is too big, too everything, too important. At C-K, subject matter experts are everywhere, within every department, and they’re a force in every important brand decision. They’re developers, analysts, producers, designers, SEO jockeys, media planners and buyers, social gurus and more. What’s important, and different, is they’re not just connected to each other; they’re connected to folks who don’t have the word “digital,” or something like it, in their title.
How people think and navigate through their day is inherently influenced by the digital world around us. It’s not singled out; it’s part of the fabric of how we live. And digital and UX are equally woven into every communication resource at the agency. In-depth. As they should be.