Marketing analytics. Data. They're a windshield, not a rearview mirror.
C-K’s approach to analytics is simple. Marketing data should help drive success, not just measure it. Data’s true promise and power is helping you navigate forward, to be the brand you need to be next. Not merely confirm what you were yesterday.
We have invested millions in marketing data resources, specific tools and proprietary tools on development, testing and continual refinement.
It’s what makes our data strategy and analytical practice so effective in providing impact on the future. And that includes access to our proprietary data and analytics tools like:
Insights for What’s Next®
So yes, we have access to practically every marketing data and analytical tool available. Plus a lot more.
But data by itself is useless…
…without rigor, tools, analysis, context, understanding, communication, organization and adoption. Only then can the promise of data become what you really need for your business: information and insights that drive consumer behavior change.