New programmatic media director joins C-K.
MediaPost – November 5, 2018
By Larissa Faw
Cramer-Krasselt has named Ben Couture as programmatic media director to manage the agency’s DesCK programmatic media buying platform which launched in 2016.
Couture has been working in the programmatic space since its beginnings. He spent several years at Amnet Group, part of Dentsu Aegis, as trading director on the Chevrolet and General Motors accounts. Most recently, he was at FordDirect.