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# Cramer-Krasselt

Make friends, not ads.

## Sitemaps

- [XML Sitemap](https://c-k.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [ThinC-K](https://c-k.com/think/)
- [Is your CPG brand set up for post-COVID e-commerce gains?](https://c-k.com/cpg-trends-post-covid-ecommerce/) - We all know that the pandemic drove consumers online like never before, with many making grocery purchases through e-commerce for the first time. Last year, overall grocery e-commerce usage and sales skyrocketed, with sales increasing 54% to reach $95.82 billion.1 But even as the pandemic begins to wane, for 75% of consumers, online grocery shopping
- [C-K's Work/Life: Rachel Colonna of Shi la Rosa.](https://c-k.com/c-ks-work-life-rachel-colonna-of-shi-la-rosa/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Rachel Colonna is a creative studio designer at Cramer-Krasselt. When she's not creating graphics and images for clients, she can be found in the recording studio making music under her moniker Shi La Rosa.
- [C-K’s Work/Life: Lauren Bourdages of Laur Lore blog.](https://c-k.com/c-ks-work-life-lauren-bourdages-of-laur-lore-blog/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Lauren Bourdages has worked at C-K since 2012. She is a Senior Campaign Manager for the Porsche team who also has a love of art, fashion, beauty and friendship. In 2017 she and her
- [Our C-K Creator Summer 2017 interns made friends for something they believe in.](https://c-k.com/c-k-creator-summer-2017-interns-made-friends-something-believe/) - By Andrea Ares, Agency Communications Intern This year, Cramer-Krasselt hired 18 exceptional interns from all around the world to participate in their 2017 C-K Creator internship program in the Chicago, Milwaukee and New York offices. Each intern group was given $1,000 and the opportunity to "make friends for something they believe in." From raising awareness
- [C-K at SXSW 2016.](https://c-k.com/c-k-at-sxsw-2016/) - By Scott Shulick, Vice President and Group Planning Director Communication technology has ushered in a new pace of news consumption. Gone are the days when we would come home from work and cozy up with the evening edition of the paper to take in full-length, well-researched articles. Instead, we’re bombarded all day long with alerts
- [Associate Creative Director Sandy DerHovsepian and The Happiest Hour!](https://c-k.com/associate-creative-director-sandy-derhovsepian-and-the-happiest-hour/) - C-K creative Sandy DerHovsepian will participate on a panel discussing C-Suite creative women in Milwaukee.
- [Agency gift guide.](https://c-k.com/agency-gift-guide/) - For friends and family that don't know what to get the C-Ker in their lives, look no further. We’ve compiled holiday gift ideas from across the network. Noise-cancelling headphones top our list. It’s not that everyone doesn’t love his neighbor but sometimes you have to block out the revelry around you. Check out a list
- [Amazon SEO: improving your Amazon product rankings.](https://c-k.com/amazon-seo-improving-your-amazon-product-rankings/) - By Nick Papagiannis, VP Search Director With Amazon being the top search engine for product shoppers, it’s no wonder brand SEO teams are focusing on optimizing their presence and listings on the platform. Amazon’s search algorithm is called A9 and it differs from traditional search engines like Google or Bing and requires a custom SEO
- [ChatGPT Shopping Buttons: A new SEO conversion opportunity.](https://c-k.com/chatgpt-shopping-buttons-a-new-seo-conversion-opportunity/) - By Nicholas Papagiannis, VP, Search Director OpenAI’s recent integration of shopping capabilities into ChatGPT marks a pivotal shift in how consumers discover and evaluate products. Users can now query, compare and purchase items directly within the chat interface—while still being redirected to retailer sites for checkout. This not only potentially impacts consumer journeys, but it also
- [The Spirit of Inafa’maolek: How a social media manager honors her roots in the workplace.](https://c-k.com/the-spirit-of-inafamaolek-how-a-social-media-manager-honors-her-roots-in-the-workplace/) - By Sissie Luo, Social & PR Manager To many, Guam is a far-flung military outpost marked by national importance, a dot on the map made visible with a magnifying glass, a brief layover defined more by its geography than its people. To me, Guam is home, and home is a melting pot of cultures, reinforced
- [AI SEO 2025 Tactics: Elevate your brand presence in the age of AI agents.](https://c-k.com/ai-seo-2025-tactics-elevate-your-brand-presence-in-the-age-of-ai-agents/) - By Nicholas Papagiannis, VP, Search Director The search landscape is undergoing a seismic shift. AI agents—like ChatGPT, Gemini and Perplexity—are rapidly becoming the new gatekeepers of information, fundamentally changing how brands are discovered and engaged with online. At Cramer-Krasselt, we’ve seen firsthand that thriving in this new era requires more than traditional SEO. It demands
- [Black women in tech: claiming space and driving transformation. ](https://c-k.com/black-women-in-tech-claiming-space-and-driving-transformation/) - By Deja Wayne, Desktop Service Technician My name is Deja! No, not Déjà vu, neither! Just Deja or, as my friends call me, Dej! I grew up on the south and west sides of Chicago, but I am a novice at the famous footwork. If you need a tour guide to show you the “real
- [Social Trendspotting: Fall Edition](https://c-k.com/social-trendspotting-fall-edition/) - By C-K's Social & PR team Keeping a pulse on the latest trends allows brands to create meaningful connections with their audiences. Last quarter, we saw powerful shifts in content that are redefining engagement and setting new standards for creativity. Here’s a look at the top social media trends and insights that are capturing attention,
- [Cracking the code: How to get ads in Google AI results with AI overviews.](https://c-k.com/how-to-get-ads-in-google-ai-results-with-ai-overviews/) - By C-K's Paid Search Team Unless you’ve been off the grid, you’ve likely caught wind of Google's latest maneuver in the digital arena: the rollout of AI Overviews in Google Search. Google, a titan in digital advertising with paid search as its backbone, is once again shifting the paradigm. By weaving ads into AI-generated search
- [Social Trendspotting: Summer Edition](https://c-k.com/social-trendspotting-summer-edition/) - By C-K's Social & PR team Understanding and leveraging current trends is key to crafting compelling social media content. The following trends demonstrate to your audience that you’re attuned to their interests and ensure your strategies are both innovative and relevant. Let's delve into the latest social media trends and insights shaping the future of
- [The rollback of FCC broadband privacy rules.](https://c-k.com/the-rollback-of-fcc-broadband-privacy-rules/) - By Stephani Estes, VP, Digital Strategy and Implementation Director Last week, the president signed a resolution overturning the consumer privacy protection rules that were approved late last year. This resolution effectively allows internet service providers to sell data about their consumers’ browsing habits without prior consent. It’s been widely decried by consumer interest groups as
- [The campaign that keeps on giving.](https://c-k.com/the-campaign-that-keeps-on-giving/) - By Sandy DerHovsepian VP, Associate Creative Director Since 2005, we have been working with Milwaukee's Penfield Children's Center, an organization that provides early intervention to children with developmental delays and disabilities, to help promote the nonprofit's annual fundraising event, the Croquet Ball. We created a simple premise. Every year, we ask a handful of national and
- [SXSW Day 4: The top 10 things I’ve learned at SXSW this year.](https://c-k.com/sxsw-day-4-the-top-10-things-ive-learned-at-sxsw-this-year/) - By Stephani Estes, Vice President, Digital Strategy and Implementation Director I’m boiling down 4 days of sessions, exhibits, meet-ups, keynotes, brunches, and happy hours into a convenient 10-item listicle. Not just because I think it will make for easy reading, but c’mon folks – I just spent 4 days at sessions, exhibits, meet-ups, keynotes, brunches,
- [SXSW 2016 day 1: The evolution of (ME)dia.](https://c-k.com/sxsw-2016-day-1-the-evolution-of-media/) - By Ken Erke, SVP/ Executive Creative Director On the first day of SXSW, I attended Lerer's Theory of Media Evolution and Digital Marketing in the Age of Influencers. Without going all the way back to the beginning of broadcast television, I saw a slide that is a great reminder that what is now seen as
- [Google Shopping now free. SEO for Google Shopping must be added to your brand priorities.](https://c-k.com/seo-for-google-shopping/) - By Nick Papagiannis, Vice President Search Director Google announced that it will offer free listings in its Google Shopping results starting next week. These listings are often served when someone searches for a product or category, and brands were traditionally required to pay to have a presence in the results. Several years ago, Google Shopping
- [A new playbook for reaching benched sports fans during COVID-19.](https://c-k.com/reaching-sports-fans-during-covid/) - By Katie Jordan Green, National Broadcast Supervisor While video consumption has increased since more people in the U.S. have been homebound, sports networks have seen dramatic declines in viewership given the lack of live broadcasts. As a result of most league suspensions announced on March 11 and 12, the week of March 9 saw a
- [Our summer interns go beyond the C-K walls to make friends.](https://c-k.com/our-summer-interns-go-beyond-the-c-k-walls-to-make-friends/) - By Isabel Ngan, Agency Communications Intern This year, 11 interns from around the world descended into Chicago ready to create something great. They were split up into three groups: The Vibe Tribe, Ancient Pantry, and MAGpIes. Each group was given ten weeks and $1000 to make friends for something they believe in. Their project resulted
- [Working toward “position 0” for smart speaker queries.](https://c-k.com/position-0-smart-speaker-optimization/) - By Nathalie Rodriguez, C-K’s Search and Paid Social Team; Christine Formenti, C-K’s Strategic Audio Video Investments (SAVI) Team; Nick Papagiannis, C-K’s SEO Team Voice assistants have taken over how consumers search. The days of searching via text may really be fading. Consumers can now speak directly to their smart devices for information, which changes the
- [Porsche Super Bowl Commercial](https://c-k.com/porsche-super-bowl-commercial-2020/) - For the first time in 23 years, Porsche is advertising in the Big Game. This year the brand will air a 60-second spot during the first quarter of the game. Titled “The Heist,” the spot features a group of iconic Porsche vehicles, including the new fully-electric Porsche Taycan. (Above: Watch “The Heist,” a long-form version
- [Milwaukee Public Museum: Big is here.](https://c-k.com/milwaukee-public-museum-big-is-here/) - Update: The campaign has been awarded Best of Show by United Adworkers and an Effie Award in the Culture & Arts category. On a cold day in late January, a giant egg appeared in a Milwaukee park. But why? And why was it on top of a box that said "#BigIsHere"? Just what is #BigIsHere?
- [In the wake of COVID-19, will daytime experience a resurgence?](https://c-k.com/in-the-wake-of-covid-19-will-daytime-experience-a-resurgence/) - By Christine Formenti and Katie Jordan Green from C-K’s Strategic Audio Video Investments (SAVI) Team We are in unprecedented times. COVID-19 has and will affect the TV landscape in ways we never saw coming. With social distancing in place, we are witnessing massive changes to how people live their daily lives which includes TV viewing
- [Home sweet home improvement.](https://c-k.com/home-sweet-home-improvement/) - By Lisa Rios and Dave Brazier Residential home remodeling has become big, big business. Data from the National Association of Home Builders show that the home Remodeling Market Index (RMI) is at historic highs. The Joint Center for Housing Studies at Harvard University predicts that remodeling will peak in 2017. One force at play is
- [Gameday: The Cayenne Model Wall.](https://c-k.com/gameday-the-cayenne-model-wall/) - By John Doessel, Sr. Copywriter It was a Saturday morning. And we were at a newly-built, outdoor, boutique shopping mall called The Palisades getting ready to launch The Cayenne Model Wall. Behind a giant curtain, unbeknownst the people walking by (including John Goodman and Reese Witherspoon…) a wall was being assembled. A wall covered in
- [Every time you have to write another headline, a Corona gets its lime.](https://c-k.com/every-time-you-have-to-write-another-headline-a-corona-gets-its-lime/) - By Bill Dow, Group Creative Director and Jim Bernardin, Senior Copywriter We have written roughly 1,000 “Corona gets its lime” lines. One thousand one if you count the headline to this post above. They’ve been in TV spots, hyper-targeted pre-roll videos, bus sides, wall sides, and crumpled up pieces of paper on the floor of
- [Creating CG cats for Cat's Pride.](https://c-k.com/creating-cg-cats-for-cats-pride/) - As an uncertain world entered COVID-19 lockdowns earlier this year, there were at least two positive developments. People everywhere began adopting cats and C-K began working with a fantastic new client, Cat’s Pride cat litter. We were thrilled to help Cat’s Pride center their brand around their litter donation program, Litter For Good. For every
- [ConneCKtions Research: Are tiny houses a big thing?](https://c-k.com/connecktions-research-are-tiny-houses-a-big-thing/) - By Lisa Rios, Senior Vice President, Director of Brand Planning Tiny houses. By now, you’ve almost certainly heard about them, quite possibly debated their merit and maybe even considered one for yourself. Invented as an alternative to FEMA trailers in the wake of the Hurricane Katrina disaster, popularized by Jay Schafer of the Tumbleweed Tiny
- [CES 2020: What marketers should know.](https://c-k.com/ces-2020-what-marketers-should-know/) - By Courtney Perigo, SVP, Director of Data Strategy & Utilization and Jason Reno, VP, Account Director The consumer electronics world pays attention to CES because it’s a gathering place for those who thrive on the business of consumer technologies. So, why did marketers pay attention to CES 2020? Because there was one popular topic that significantly
- [C-K's Work/Life: Sonya Jagers.](https://c-k.com/c-ks-work-life-sonya-jagers/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Sonya Jagers is an office administrator/proofreader at C-K's Milwaukee office. When she's not at C-K, Sonya runs a baking business called "Sonya's Sweet Somethings." She also writes a blog about natural hair blog called
- [C-K's Work/Life: Rachel Brubeck.](https://c-k.com/c-ks-work-life-rachel-brubeck/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Rachel Brubeck, VP, group media director, uses her time off from data analysis and budget reports to help others. She's volunteered with multiple organizations for as long as she can remember. Her work has
- [C-K's Work/Life: Nick Papagiannis.](https://c-k.com/c-ks-work-life-nick-papagiannis/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Nick Papagiannis is the vp, search director at Cramer-Krasselt. When he's not creating and optimizing media assets, he's writing about them. Nick is a natural problem-solver and is passionate about helping others. Grab a
- [C-K’s Work/Life: Keagan Anthony of Kantho.](https://c-k.com/c-ks-work-life-keagan-anthony-and/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Keagan Anthony is a presentation specialist at C-K. He also has a prolific musician who has released six albums this year under the moniker, Kantho. When and why did you decide to create 6 albums?
- [C-K's Work/Life: Claire Rutkowski​.](https://c-k.com/c-ks-work-life-claire-rutkowski/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Claire Rutkowski is a receptionist at C-K. The first person you meet at C-K, she automatically makes you feel welcomed and can strike up a conservation up with just about anyone. Since the age
- [C-K Research: The great car comeback of 2020.](https://c-k.com/2020-summer-road-trip-research/) - By Lisa Rios, SVP, Director of Brand Planning; Edward Otto, Junior Brand Planner Never a group to shy from adventure, the C-K brand planning team spent a sizable part of our summer undertaking a hardcore, nationally-representative consumer research study about Americans and their renewed love of the road trip. Against the backdrop of the pandemic,
- [What’s behind outdoor renovation trends?](https://c-k.com/whats-behind-outdoor-renovation-trends/) - By Edward Otto, Brand Planner To learn more about the wide range of insights uncovered in C-K's recent research study on home improvement, “Home Improvement Trends – Summer 2021," reach out to Betsy Brown. In 2020, as COVID-19 forced the cancellation of plans and summer vacations, homeowners started to view their homes in a new
- [Thoughts from CES: the future, nostalgia, data, privacy, and every company is a tech company.](https://c-k.com/thoughts-from-ces-2019/) - By Erica Herman, SVP Director of Brand Planning Several C-Kers attended CES and, while many topics were covered, there were a few discussions that stuck in our minds and challenged us to reflect on how we approach our work in communications. The future Let’s begin with the 4A’s review, CES 2019 – Lifestyle Futurism. It’s well worth
- [The art of making friends: An inside look at an intern’s summer at Cramer-Krasselt.](https://c-k.com/the-art-of-making-friends-an-inside-look-at-an-interns-summer-at-cramer-krasselt/) - Hello, all! Gabriella Torres here. I am a 2018 MAIP fellow and account management intern at Cramer-Krasselt (C-K) and love all things colorful, tasty and Bruno Mars. My first experience at C-K was last November for a Chicago office tour with the University of Florida Ad Society. What stood out the most was the company
- [Summer in the COVID-19 era: Special summer trends and implications report](https://c-k.com/summer-in-the-covid-19-era-special-summer-trends-and-implications-report/) - By C-K’s Brand Planning and PR/Social teams Despite hopes that the summer heat would kill the virus, COVID-19 persists. Case numbers are surging throughout much of the United States, including in several states that were among the first to reopen. While consumers may be done with the virus, it seems the virus isn't done with
- [Social data can really light up a room.](https://c-k.com/social-media-week-social-data/) - How to use social data to create real-world experiences Social media is no longer stuck behind a screen or in your phone. Today, marketers and makers are finding ways to meld the digital and physical worlds to give consumers more seamless brand experiences throughout their day. In our recent Social Media Week Chicago presentation we
- [How COVID-19 is impacting culture and consumer behavior: March 16 - 20.](https://c-k.com/how-covid-19-is-impacting-culture-and-consumer-behavior/) - By C-K’s Brand Planning and PR/Social teams As the COVID-19 pandemic upends the lives of millions, C-K is closely monitoring the shifts and evolution in people’s behaviors. From how we are collectively dealing with the serious challenges of staying healthy and working remotely, to how we are using our extra time at home and what
- [How COVID-19 is impacting culture and consumer behavior: March 30 - April 3.](https://c-k.com/how-covid-19-is-impacting-culture-and-consumer-behavior-march-30-april-3/) - By C-K’s Brand Planning and PR/Social teams In these challenging and uncertain times, C-K’s philosophy of Make Friends, Not Ads® couldn’t be more relevant and needed in our lives. Being a good friend, starts with empathy and understanding. So we set out to find out how our consumer friends are feeling and what they're doing
- [COVID trends that are here to stay.](https://c-k.com/covid-trends-that-are-here-to-stay/) - By C-K’s Brand Planning and PR/Social teams The pandemic caused previously unimagined changes to how we live – changes that consumers would never have predicted a year ago. Some behavioral shifts forced upon us by COVID-19 will be short-lived, but we can also feel pretty confident that many will stick with us. What new habits
- [How COVID-19 is impacting culture and consumer behavior: May 25 – 29.](https://c-k.com/covid-consumer-behaviors-may-25/) - By C-K’s Brand Planning and PR/Social teams We are all figuring out the new normal​. It's not new news that the world is changing, but as consumers start to figure out what their version of "new normal" is, they struggle to find a balance. (Read the trends for May 18 - 22.) Trends for May
- [How COVID-19 is impacting culture and consumer behavior: April 20 – 24.](https://c-k.com/covid-19-consumer-behavior-trends-april-20/) - By C-K’s Brand Planning and PR/Social teams As some states begin to reopen and figure out how to operate in the "new normal," other states and major cities are doubling down on lockdowns with extensions of business and school closures. The response: eruption of protests with people demanding that businesses reopen. With additional chatter of
- [How COVID-19 is impacting culture and consumer behavior: May 4 - 8.](https://c-k.com/covid-19-consumer-behavior-may-4/) - By C-K’s Brand Planning and PR/Social teams After eight weeks we’re in a transitional phase forcing everyone to evaluate even the most minute details and make tough choices. To stay open or to close? To stay in business or to fold? To risk my health or go back to work? But that critical analysis is also driving
- [News Feed changes coming to Facebook.](https://c-k.com/changes-facebook-news-feed/) - By Michael Kaplan On Thursday, January 11th, Mark Zuckerberg announced Facebook is making changes to its News Feed to prioritize posts from family, friends, and groups over posts from brands and advertisers. This change is an effort to show posts that spark conversations and ‘meaningful interactions’ between friends and family. Zuckerberg believes “the time people
- [Back-to-school brand playbook: How brands can lend a hand as parents navigate back-to-school this year.](https://c-k.com/back-to-school-brand-playbook-how-brands-can-lend-a-hand-as-parents-navigate-back-to-school-this-year/) - By C-K's Brand Planning and PR/Social teams How do brands help consumers head back to school in an era of COVID-19 uncertainty? Back to school has never looked so uncertain, not to mention complicated. A combination of dread, panic and sheer exhaustion is causing lots of stress for parents, students, teachers and school administrators. For
- [How COVID-19 is impacting culture and consumer behavior: April 27 – May 1.](https://c-k.com/how-covid-19-is-impacting-culture-and-consumer-behavior-april-27-may-1/) - By C-K’s Brand Planning and PR/Social teams Over it​: that's the consumer mindset this week. Anxiety, boredom and frustration combined has exhausted our patience with COVID and the lockdown. In the pursuit of normalcy, select states have begun to ease restrictions, masks have emboldened the public to venture out more and people are getting creative
- [How COVID-19 is impacting culture and consumer behavior: March 9 - 13.](https://c-k.com/how-coronavirus-is-impacting-consumer-behavior/) - By C-K’s Brand Planning and PR/Social teams As C-Kers, and millions around the world, work from home to help #FlattentheCurve, we are parsing through news and information about the COVID-19 pandemic to help our clients strategically navigate these unprecedented and uncertain times. Each week we will share some key consumer behavioral trends that are taking
- [How COVID-19 is impacting culture and consumer behavior: May 11 – 15.](https://c-k.com/covid-consumer-behavior-trends-may-15/) - By C-K’s Brand Planning and PR/Social teams After being on lockdown for so long, people are conflicted: by the need to get out and the desire to feel safe, the right to freedom and the right of public security, a craving for connection and the requisite to keep distance. Ultimately, even if the world is
- [C-K’s Work/Life: Rebecca Wilson of Joybuilt.](https://c-k.com/c-ks-work-life-rebecca-wilson-of-joybuilt/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Rebecca Wilson has worked at C-K for a total of two and a half years. She is a designer so gets to work on a little of everything, which makes her always quick on
- [A special #TBT blog post edition: C-K’s ads in pop culture.](https://c-k.com/a-special-tbt-blog-post-edition-c-ks-ads-in-pop-culture/) - By Annie Cassel and Melissa Severin It’s not always native advertising. While native advertising and product placement rule the day, brands still enter the pop-culture ether organically. Case in point: Last week Jerry Seinfeld’s Comedians in Cars Getting Coffee featured a short episode called “Passing Ketchup.” It’s comprised of outtakes from Jerry’s conversations with several
- [Pet love: How men and women show it differently.](https://c-k.com/pet-love-how-men-and-women-show-love-differently/) - By Lisa Rios, SVP, Director of Brand Planning, and Edward Otto, Brand Planner Just as quickly as January began, it will soon end and welcome the arrival of February. And with that, love will be in the air as we get to experience the loveliest holiday of all, Valentine’s Day. If you can’t tell, we
- [C-K’s history of Super Bowl ads.](https://c-k.com/history-of-super-bowl-ads/) - By Melissa Severin, SVP, Director of Agency Communications As one of the agency’s resident historians, I’ve read a lot about C-K’s 123-year history, and one of the things I find the most fascinating are the moments when the agency’s work impacts and intersects the zeitgeist. (See the post, “A special #TBT blog post edition: C-K’s
- [Super Bowl brands capitalize on the pandemic mindset](https://c-k.com/super-bowl-brands-capitalize-on-the-pandemic-mindset/) - By Katie Green, Associate Video/Audio Director As Americans now approach the third year of living in the pandemic, attitudes and habits have evolved since its initial onset. People continue to be hesitant to leave their house to socialize and are tired of being cooped up at home. In talking with friends and family and browsing
- [To TikTok or not to TikTok: influencer edition.](https://c-k.com/tiktok-vs-instagram-marketing-for-business/) - by Kelsey Kruzel, VP, PR/Social Director TikTok has cemented itself at the forefront of culture and media. Platforms are completely changing their experience to compete with it, culture is created by it and even certain grandparents are becoming creators on it. The social media juggernaut has proven to be a powerful and influential force. As
- [Superior attribution in the post-cookie marketing world.](https://c-k.com/post-cookie-marketing-attribution/) - By Zach Brown, Lead Analyst “Half of my advertising spend is wasted; the trouble is, I don’t know which half.” The quote, which is often attributed to either John Wanamaker or Lord Leverhulme, is a life-long cry of marketers who are attempting to prove success in their efforts. The digital age provided tools to marketers
- [How to do SEO for Amazon Products: 10 tactics from Amazon’s SEO Guide.](https://c-k.com/how-to-do-seo-for-amazon-products/) - By Nick Papagiannis, VP, Search Director With 66.4 million households in the U.S. having an Amazon Prime subscription, Amazon is maintaining its popularity over other e-commerce platforms. That, along with being the number one place customers go to start their product search, makes it clear why brands are continually investing their performance marketing efforts on
- [How to use ChatGPT for your SEO content category strategy.](https://c-k.com/how-to-use-chatgpt-for-seo-content-strategy/) - By Nick Papagiannis, VP, Search Director The marketing business is buzzing with the recent launch of ChatGPT, and it has become one of the fastest-growing software products in history. Demand for the chatbot is skyrocketing and Open AI expects revenues from the tool to already reach $1 billion by the end of 2024. While time
- [The age of a new crisis for brands and AI.](https://c-k.com/the-age-of-a-new-crisis-for-brands-and-ai/) - By Maria Frost, SVP, Executive Director of Social & PR Artificial Intelligence (AI) has become the newest buzz word in our industry. Brands are quickly jumping on the technology, and often without consideration of any legal or cultural ramifications. Is AI simply a trend or is it here to stay? Many argue it is here
- [How the new Google SGE could affect marketers. ](https://c-k.com/how-google-sge-could-affect-marketers/) - by Arjun Reddy, Search/Paid Social Supervisor, and Nick Papagiannis, VP, Search Director Shortly after the viral success of ChatGPT and the launch of the “new Bing,” Google had a bit of an existential crisis as the whole world watched in anticipation of how they would modify their flagship search engine to keep up. After all, if
- [Threads vs. Twitter: What brands need to know about the rise of Instagram's latest platform.](https://c-k.com/threads-vs-twitter-what-brands-should-know/) - By Veronica McGhee, Search/Paid Social Director, E-Commerce Lead, and Alfonso Gonzalez, Search/Paid Social Specialist THREADS: FROM 0-to-60 Unless you haven’t been on social media or read or watched the news, you know Meta released their Twitter rival-like app, Instagram Threads, on July 5, and it’s already reached more than 100 million signups (for reference, Twitter
- [Confessions of a Middle Eastern creative in the American advertising world.](https://c-k.com/confessions-of-a-middle-eastern-creative-in-the-american-advertising-world/) - By Emantoinette Shaheen My name is Eman, like 'He-Man' without the 'H' (so, 'E-man!') and minus the superpowers. In Arabic, my name means 'faith and hope.' As a senior art director from Egypt, I'd like to share a few intriguing facts about myself: I am neither a doctor nor an engineer, which might come as
- [Social Trendspotting Edition: The latest trends C-K is tracking. ](https://c-k.com/social-trendspotting-edition-latest-trends-c-k-is-tracking/) - By C-K's Social & PR team The heartbeat of good social media content planning are the trends that foster conversation. They’re a way to nod to your customers to say, “we are listening.” But on a larger scale, it helps keep creative tactics rooted in reality. The following social media trends and signals are currently
- [SEO for TikTok: Using TikTok SEO to grow your audience. ](https://c-k.com/seo-for-tiktok-using-tiktok-seo-to-grow-your-audience/) - By Nicholas Papagiannis, VP, Search Director In the ever-evolving landscape of social media, TikTok presents a unique opportunity for brands to reach new audiences and achieve unprecedented engagement. The trend of using TikTok's search function as a primary search engine is growing, especially among Gen Z users. From seeking product reviews to scouting restaurant recommendations,
- [Google's October 2023 core algorithm update: What marketers must consider and do as best practices. ](https://c-k.com/googles-october-2023-core-algorithm-update-what-marketers-must-consider-and-do-as-best-practices/) - By Nicholas Papagiannis, VP, Search Director On October 5th, Google released their “ October 2023 core algorithm update” and many websites might be seeing a change in their Google rankings, for better or for worse, over the last few weeks. Like most core algorithm updates, this recent update is designed to improve the quality of
- [Google's helpful content guidelines update: what brands should take note.](https://c-k.com/googles-helpful-content-guidelines-update-what-brands-should-take-note/) - By Nicholas Papagiannis, VP, Search Director There’s been some chatter online about a recent, subtle change in the first line of Google's helpful content guidelines and brands should adjust SEO content strategies accordingly. Not only is the change apparent in the editing of the guideline text, but when I asked its AI tool,
- [Google’s .new top level domains (TLDs) could usher in a new wave of shortcuts for brands.](https://c-k.com/googles-new-domains-could-usher-in-a-new-wave-of-shortcuts-for-brands/) - By Rob Hayashida, Senior Digital Producer and Nick Papagiannis, VP, Search Director What’s .new? In October of 2018, Google rolled out a time-saving trick for power users of Google Docs, to help promote its “.new” domain, which can be used to instantly create a new doc, sheet, slide, etc. For example, you could type “doc.new”
- [How COVID-19 is driving listeners to radio and streaming audio.](https://c-k.com/how-covid-19-is-driving-listeners-to-radio-and-streaming-audio/) - By Jackie Dumas, Senior Spot Buyer, and Carrie Tiz, Local Broadcast Supervisor Media consumption continues to rise as more Americans stay home during the COVID-19 outbreak. Times of crisis heighten our reliance on media while advertisers have an opportunity to cement lasting relationships with an ever more captive audience. But is every type of audio
- [How COVID-19 is impacting culture and consumer behavior: April 13 – 17.](https://c-k.com/covid-19-consumer-behavior-april-13/) - By C-K’s Brand Planning and PR/Social teams We are in week six of staying at home due to COVID-19 and turning our focus to relationships. We're restless and anxious while waiting out this pandemic: why does it feel like Groundhog's Day while everything also seems to be changing at the same time? Our new is
- [Voice Search: How to optimize your brand’s presence.](https://c-k.com/voice-search-seo-optimize-brands-presence/) - There isn’t a voice search advertising opportunity today, but it’s something all advertisers should keep an eye on. Currently, brands must solely take an organic approach to grow their presence in the space, but long-term there may soon be paid search opportunities.
- [Metaverse SEO: Thoughts to prepare your brand.](https://c-k.com/metaverse-seo/) - By Nick Papagiannis, VP Search Director With over 500,000 searches per month and a market size projected by Bloomberg to reach $800 billion by 2024, the Metaverse is one of tech marketing’s hottest topics. For marketers it’s time to start positioning your organic search and SEO strategies around the possible manifestations of what content experiences
- [Fresh Owners vs. Familiar Owners: Pet ownership across the experience spectrum.](https://c-k.com/fresh-owners-vs-familiar-owners-pet-ownership-across-the-experience-spectrum/) - By Edward Otto, Junior Brand Planner They say you can’t teach an old dog new tricks. But what about teaching old tricks to new pet owners? Interested ourselves, we at C-K wondered what type of experience gap exists between new and old pet owners. Continuing our exploration of insights from our recent research study on
- [Are you ready to improve customer relationships with the help of the world’s largest focus group?](https://c-k.com/are-you-ready-to-improve-customer-relationships-with-the-help-of-the-worlds-largest-focus-group/) - By Mary Gura, SVP, Executive Director of PR/Social, and Courtney Perigo, SVP, Executive Director of Data Strategy & Utilization The pandemic created unprecedented growth in social media usage with Americans spending 85 minutes daily online–that’s a seven-minute jump versus 2019. People have also flocked to newer platforms like TikTok which announced in September that it
- [SXSW 2016 day 2: A PhotoArk, a president, self driving cars and more.](https://c-k.com/sxsw-2016-day-2-a-photoark-a-president-self-driving-cars-and-more/) - By Craig Markus, SVP/Executive Creative Director I plan on learning as much as I can over the next few days so I can share it back. Here are a few things I’ve gleaned on days one and two of SXSW 2016: The very first session I went to blew me away: New World of Photography
- [Four days of SXSW by a newbie.](https://c-k.com/four-days-sxsw-newbie/) - By Dustin Zick As things got closer to my first ever SXSW, I made a commitment to myself: I’d make a strong effort to experience as much of the event as my badge could get me into. Years ago, I learned that the best value that comes out of attending a conference is a personal
- [2019 – 2020 Upfronts: Networks emphasize stability, scale and content.](https://c-k.com/2019-2020-upfronts-networks-emphasize-stability-scale-and-content/) - By Strategic Audio Video Investment team Upfront week is a time for networks to look toward the future. As usual, ABC, CBS, CW, FOX, and NBC all shared why they should be on advertisers’ plans for the upcoming season. Whether introducing old or new content, networks highlighted stability, scale, and the importance of content. Stability
- [C-K welcomes seven future leaders as part of its mentorship program.](https://c-k.com/c-k-welcomes-seven-future-leaders-as-part-of-its-mentorship-program/) - This August, C-K welcomes seven college students as they join us for our new advertising industry mentorship program. Earlier this year, we announced a partnership with Braven, a non-profit organization dedicated to helping promising, underrepresented young people transition from college to strong first jobs. We strongly believe in their mission in supporting first-generation college students, students from low-income
- [Marketing on TikTok? Five questions to consider.](https://c-k.com/marketing-on-tiktok-five-questions-to-consider/) - By Mary Gura, SVP, Director of PR/Social TikTok launched in Beijing, China in 2016, but has been making headlines ever since as some countries have threatened to ban – or have banned – the video app due to content and security concerns. But, with more than two billion downloads across 150 countries, it appears that
- [Air fryers: Despite fanaticism, are they just another fad?](https://c-k.com/air-fryers-despite-fanaticism-are-they-just-another-fad/) - By Edward Otto, Junior Brand Planner To learn more about the wide range of insights uncovered in our recent research study on small appliances, "Small Kitchen Appliances – February 2021," reach out to Betsy Brown. Coming out of the holiday season, the C-K brand planning team had a few new waffle makers and one popcorn
- [Attribution and optimization trends in a cookie-less world.](https://c-k.com/marketing-atttribution-cookies/) - By Mo Omer, Cognitive Solutions Director For years, marketers have seen an increase in legislative and organizational pressure towards improving consumer privacy. In the past two years, this pressure has translated into real-world action: governments and organizations the world over have introduced legislation and technology road-maps that will reduce the long-term effectiveness of third party
- [Google’s Knowledge Graph and SEO: How to optimize your brand’s presence.](https://c-k.com/googles-knowledge-graph-and-seo-how-to-optimize-your-brands-presence/) - By Nicholas Papagiannis Understanding Knowledge Graph Google's Knowledge Graph is a knowledge base consisting of more than 570 million objects and 18 billion facts. Since its inception in 2012, search result pages have gone through significant display changes since it allows Google to distinguish the user’s intent of a search phrase. Google search results are
- [COVID-19: Lessons learned from 2020 and their impact for marketers in 2021.](https://c-k.com/covid-19-lessons-learned-from-2020-and-their-impact-for-marketers-in-2021/) - By C-K’s Brand Planning and PR/Social teams While 2020 was described by many as the year from hell, it was also a surprisingly landmark year for brands as they were forced to reconsider consumer interactions. As we embark on 2021 with a new U.S. president and a new administration, COVID-19 still looms large. And that’s
- [Newfronts: OEMs strut their stuff for linear TV ad dollars.](https://c-k.com/newfronts-oems-strut-their-stuff-for-linear-tv-ad-dollars/) - By C-K’s Audio/Video Investment Group The Newfronts began with a bang as streaming TV providers lead with their growth in audiences and their ability to provide incremental reach from linear TV schedules. While this is something we have heard time and time again at the Newfronts, the original equipment manufacturers (OEMs) are the ones pushing
- [Why are people talking about social audio?](https://c-k.com/why-are-people-talking-about-social-audio/) - By Carrie Tiz, Spot Broadcast Supervisor; Claudia Bahena, Senior Spot Buyer; and Michael Kaplan, Paid Social Supervisor Over the last few weeks you’ve probably heard mention of Social Audio. Clubhouse is the current buzzy iOS app and everyone who’s anyone is trying to get an invite. But what is social audio? How are other social
- [C-K’s guide to influencer marketing in the age of COVID-19.](https://c-k.com/influencer-marketing-2021/) - In 2020, the pandemic significantly impacted the world of influencer marketing and its effects will define the industry in 2021 and beyond. The pandemic accelerated many changes that were already underway, such as the trend toward unfiltered or less-scripted content, social shopping, the rise of TikTok and the popularity of “everyday influencers” turned creators. With
- [Content syndication and SEO:  Why reposting exact content across multiple websites is a bad practice and can result in penalties from Google.](https://c-k.com/content-syndication-and-seo-why-reposting-exact-content-across-multiple-websites-is-a-bad-practice-and-can-result-in-penalties-from-google/) - By Nick Papagiannis, VP, Search Director By now, nearly every marketer is aware of the benefits of website content and how it can increase engagement traffic and sales. Given the effectiveness of content, brands have been expanding their efforts around it for several years, with many brands repurposing content across their network of websites. However,
- [Drive your March Madness media plan to the National Championship.](https://c-k.com/drive-your-march-madness-media-plan-to-the-national-championship/) - By Christine Formenti, Media Supervisor, Strategic Audio Video Investment; Mike Hill, Search/Paid Social Supervisor; Claudia Bahena, Senior Media Buyer, Digital Lead, Strategic Audio Video Investment Super Bowl LV was the first high-profile event of the year that showcased how brands and consumers have changed the way they interact through large-scale live sporting events. There are
- [Six ways to break into the Super Bowl without being in-game.](https://c-k.com/six-ways-to-break-into-the-super-bowl-without-being-in-game/) - By Claudia Bahera, Senior Buyer, Strategic Audio Video Investment As the pandemic surges on, this year’s Super Bowl will have significantly fewer fans in the stands and in-person events. For advertisers, it’s not necessarily a bad thing. We may even have more opportunities to connect with football fans and the playing field is a little
- [At Social Media Week in Chicago we talked about SEO in 2015 and what to expect in 2016.](https://c-k.com/social-media-week-chicago-seo-in-2015/) - SEO in 2015 At this year's Social Media Week session on SEO, Nick Papagiannias, vice president, search director and Christian Dodd, vice president, user experience strategy recapped the year in SEO and looked ahead to 2016. They duo discussed “Mobilegeddon”, Panda 4.2 and the introduction of AMP which put responsibility on content creators and publishers
- [Watch the C-K Creator summer internship experience.](https://c-k.com/watch-the-c-k-creator-summer-internship-experience/) - By Katie Campshure As part of my role as a C-K Creator (a.k.a. intern) this summer, I’m responsible for documenting the day-to-day experiences of all the interns in the office – in video blog format. Yes, that means I’m that annoying class videographer who shows up at every meeting with a camera to stick in
- [Red Pets vs. Blue Pets: Pet ownership across the political spectrum.](https://c-k.com/pet-political-party-cat-dog-owners/) - By Edward Otto, Junior Brand Planner Despite all the indicators that point out how divided our nation has become, one thing we can agree on is our love for pets. After this landmark year, we at C-K had politics on the brain…specifically pet politics. How do pet owners from opposite sides of the political spectrum feel about their furry friends? The short answer?
- [How targeted ads reinforce bias.](https://c-k.com/how-targeted-ads-reinforce-bias/) - By Kiara Caridine, National SAVI Buyer Recently, some advertisers have shifted their media strategy to be increasingly digital-focused. Digital ads allow advertisers to individualize their messaging in hope of gaining potential customers while keeping their existing ones. Pundits have made the argument that these targeted ad strategies negatively impact the consumer. As parameters are being
- [Identity Management in the programmatic world.](https://c-k.com/identity-management-in-the-programmatic-world/) - By Tom Swierczewski, Director of Programmatic DesCK In Q2 of this year I had the privilege to be invited to The Future of Programmatic and Automation Think Tank sponsored by the 4A’s and the 614 Group. The Think Tank was designed to identify and tackle some of the most complex topics that are plaguing the
- [Will social media situation rooms look a little different for Super Bowl LV?](https://c-k.com/will-social-media-situation-rooms-look-a-little-different-for-super-bowl-lv/) - By Maria Prysock VP, PR/Social Director Will social media situation rooms look a little different for Super Bowl LV? With the 2021 Super Bowl set to take place on February 7 in Tampa, Florida, brands and agencies are already busy trying to predict the unpredictable, in an extra unpredictable time. In years gone by, handling
- [Fortifying the Castle: COVID-19 changes up home improvement project plans for 2020.](https://c-k.com/fortifying-the-castle-covid-19-changes-up-home-improvement-project-plans-for-2020/) - By Lisa Rios, SVP, Director of Brand Planning; Scott Shulick, SVP, Group Planning Director; Edward Otto, Junior Brand Planner Spring of 2020 saw the COVID-19 global health pandemic bring life to a virtual standstill for many Americans. From the middle of March until early May, most Americans lived in states with some type of “safer-at-home”
- [C-K Coffee Talk: Julie Sheridan.](https://c-k.com/c-k-coffee-talk-julie-sheridan/) - While we work from home, we didn’t want to miss out on our morning chats over coffee that let us really get to know fellow C-Kers. We decided to take time out from our Zoom meetings to share a cup of coffee and a chat with Julie Sheridan, SVP, group account director, who bravely offered
- [C-K Coffee Talk: G. Andrew Meyer.](https://c-k.com/c-k-coffee-talk-g-andrew-meyer/) - While we work from home, we didn’t want to miss out on our morning chats over coffee that let us really get to know fellow C-Kers. We recently sat down with our SVP, executive creative director G. Andrew Meyer. We were surprised to learn about how he actually started in IT and maneuvered his way
- [C-K's Work/Life: Hannah Thulin of Ink and Adelaide.](https://c-k.com/c-ks-work-life-hannah-thulin-of-ink-and-adelaide/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. PR/Social Supervisor Hannah Thulin has always had a love of art. She's gone from drawing cards as a kid to learning calligraphy and hand lettering. She now creates cards, invitations and artwork with Ink
- [Does the Emmy® awards ceremony matter to advertisers?](https://c-k.com/does-the-emmy-awards-ceremony-matter-to-advertisers/) - By Carrie Tiz, Spot Broadcast Supervisor, and Jackie Dumas, Senior Spot Buyer With the recent Emmy award nominations out and the ceremony airing in September, we started thinking about these big live televised events going virtual. Over the years, ratings have already been trending downward and the shows getting nominated aren’t airing in places that
- [Politicians can’t give a straight answer, but we can still learn a thing or two.  ](https://c-k.com/politicians-cant-give-a-straight-answer-but-we-can-still-learn-a-thing-or-two/) - By Jennifer Mathis, SVP Media Director Politicians understand the importance of connecting with a diverse audience. They realize that they cannot win an election without a variety of voters—African Americans, Asian, and Latinx voters. And while they realize that they need to connect broadly, it doesn’t always mean they have the right approach. The same
- [My Inbound 2019 session – The new frontier of brand management: ethical approaches to consumer data.](https://c-k.com/my-session-at-inbound-2019-the-new-frontier-of-brand-management-ethical-approaches-to-consumer-data/) - By Stephani Estes, SVP Executive Director of Media Earlier this month, I attended and spoke at the INBOUND 2019 conference in Boston. It was four days filled with a lot of talk about using data for personalization. That made it a great place to talk about a new frontier in brand management – ethical data
- [Introducing: Creative Catalyst, a series to inspire new ideas, passions and skills.](https://c-k.com/introducing-creative-catalyst-a-series-to-inspire-new-ideas-passions-and-skills/) - At C-K we believe that learning never ends. Especially in our ever-changing world of technology and media. This is why we decided to launch Creative Catalyst, a new series of events that will focus on new and alternative approaches to social media, technology, creativity and more. Our guest speakers will come from a wide variety
- [2020 IAB ALM Conference: An evolving report in an industry of unpredictability.](https://c-k.com/2020-iab-alm-conference-an-evolving-report-in-an-industry-of-unpredictability/) - By Charlie Hackley, DesCK Programmatic Manager Earlier this month I attended the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, CA. I’ve outlined some key learnings regarding the current and future state of our interactive advertising world, beyond just my programmatic lens. The Future of Data “Data is only as powerful as you
- [Safe at home, but happier outside: COVID-19’s impact on outdoor recreation.](https://c-k.com/safe-at-home-but-happier-outside-covid-19s-impact-on-outdoor-recreation/) - By Eddie Otto, Junior Brand Planner Across the country, COVID-19 has required many Americans to stay at home and limit person-to-person interactions to flatten the curve. Now, in the midst of summer, people are increasingly outside and the number of positive cases is on the rise, with reports warning of a possible second and more
- [Social e-commerce is no longer on the rise, it’s here.](https://c-k.com/social-ecommerce/) - By Veronica McGhee, Associate Search & Paid Social Director While the COVID-19 pandemic has kept consumers indoors and away from stores, social platforms have been expanding their shopping technologies—from seamless in-app purchases to virtual shoe fittings. Here are the most recent updates in the e-commerce space that top social platforms have unveiled since June 2020.
- [The move from third-party cookies to publishers and first-party data.](https://c-k.com/third-party-cookies-publishers-first-party-data/) - By Claire Jaffee, Media Planner With Google set to phase out third-party cookies over the next few years and behavioral targeting becoming more limited, advertisers will need to consider alternative sources of data to reach consumers. While we wave goodbye to third-party cookies, first-party data from individual sites is an avenue that advertisers will have
- [Creating a diverse and inclusive environment at C-K.](https://c-k.com/creating-a-diverse-and-inclusive-environment-at-c-k/) - June 6, 2018 [Updated June 19, 2020] By Alexa Bazanos, SVP Executive Director of Human Resources At C-K, our mission is to Make Friends, Not Ads. That means all types of friends. We’re in a business that is supposed to create work that resonates with all types of people so it’s important that our employees are
- [The pandemic impact is not created equal in America.](https://c-k.com/the-pandemic-impact-is-not-created-equal-in-america/) - By Jennifer Mathis, SVP Media Director While most Americans would say the pandemic has impacted their lives, this is disproportionately true for minority communities. Black and Latino Americans are not only dying at a higher rate, they are seeing greater economic impacts than their white counterparts. Understanding the pandemic impact on minority communities is important for
- [Former C-K Create intern wins Collegiate Effie Award.](https://c-k.com/intern-wins-collegiate-effie/) - A former C-K Create intern tells how her experience helped her win a Collegiate Effie Award.
- [How COVID-19 is impacting culture and consumer behavior: May 18 – 22.](https://c-k.com/covid-culture-and-consumer-behavior-trends-may-18/) - By C-K’s Brand Planning and PR/Social teams With an economic crisis unfurling, we are in the beginning stages of grasping the hidden costs of the pandemic. (Read the trends for May 11 - 15.) The Rise of the “Shecession” In past consumer trends, we have discussed the impact the pandemic has had on parents, working
- [C-K’s Work/Life: Christina Calvit.](https://c-k.com/c-ks-work-life-christina-calvit/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Christina Calvit is an SVP, group creative director at Cramer-Krasselt in Chicago. But she also has a long career as an award-winning playwright, writing over a dozen theatrical adaptations performed throughout the United States
- [Automated advertising: How AI responds when $h8# hits the fan.](https://c-k.com/automated-advertising-how-ai-responds-when-h8-hits-the-fan/) - By Mike Hill, Paid Search and Social Supervisor Automation. Bid strategies. Dynamic Ads. These are all buzzwords that have appeared in most digital marketing plans for the past several years. And, for good reason: case study after case study provided by all major advertising platforms tout impressive gains when utilizing automated advertising across search and
- [How COVID-19 is impacting culture and consumer behavior: April 6 – 10.](https://c-k.com/covid-19-trends-april-10/) - By C-K’s Brand Planning and PR/Social teams This week, U.S. consumers are finding comfort where they can while waiting out the pandemic. As many enter their fourth or fifth week of quarantine, they are are settling into a new shelter-in-place lifestyle and actively working to bring some levity to their day-to-day. Trends for April 6
- [How COVID-19 is impacting culture and consumer behavior: March 23 - 27.](https://c-k.com/covid-consumer-behavior-march-23/) - By C-K’s Brand Planning and PR/Social teams Many of us are entering week 4 of this new shelter-in-place life and adjusting to day-by-day changes and challenges. Last week, we witnessed people finding more and more ways to connect and be #AloneTogether, from co-watching (co-bingeing?) movies and TV to virtual dance parties. That goes for cooking
- [The fraud risk in OTT and CTV isn’t going anywhere soon.](https://c-k.com/the-fraud-risk-in-ott-and-ctv-isnt-going-anywhere-soon/) - By Katie Jordan Green, Christine Formenti and Carrie Tiz from C-K’s Strategic Audio Video Investments (SAVI) Team Fraud is nothing new in the fragmented OTT space. As OTT offerings and the amount of applications – and advertising dollars – grow, so does the room for fraud. One thing to remember is that connected TV (CTV)
- [Google Chrome browser privacy updates.](https://c-k.com/chrome-browser-privacy-updates/) - By Search/Paid Social Supervisor Alexa Gianaris and Programmatic Media Director Tom Swierczewski On January 14th, 2020, Google announced they will be stripping third-party cookies from all Chrome-enabled devices by 2022. This is a long time coming, and the recent release of GDPR and CCPA have accelerated Google’s timeline. Starting in February of this year they
- [Fox had to think outside the "commercial pod" box during the Super Bowl.](https://c-k.com/fox-had-to-think-outside-the-commercial-pod-box-during-the-super-bowl/) - By Katie Jordan Green, Christine Formenti and Carrie Tiz from C-K's Strategic Audio Visual Investments (SAVI) Team In an increasingly fragmented media space, high profile television events are scarcer than ever. With 100 million people watching across the country, the Super Bowl is one of those singular events. Historically, Super Bowl advertising sold out only
- [Mind the (experience) gap.](https://c-k.com/mind-the-experience-gap/) - By Carla Garcia, Junior Brand Planner There’s no shortage of industry festivals and conferences that are chock-full of crazy branded experiences (see our take on the ones at South by Southwest). But in the first week of March, I attended a conference all about how brands can deliver such incredible experiences, and not just at
- [Welcome to our podcast, the 4CKast.](https://c-k.com/welcome-podcast-4ckast/) - Greetings, news-hungry humans. Welcome to Cramer-Krasselt's new podcast, the 4CKast. So, what's the 4CKast all about? Simple: It's the only weekly podcast that gives you four things you need to know about tomorrow, served up in under four minutes. We’re also the only podcast with two pieces of grammatical whimsy in our name, courtesy of
- [Paper and packaging get some character(s).](https://c-k.com/paper-packaging-gets-characters/) - Paper and packaging are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, we had to find a way to make paper and packaging the obvious heroes of every
- [SXSW 2018: A day-one rundown.](https://c-k.com/sxsw-2018-day-one-rundown/) - By John Mose With the first day of SXSW drawing to a close, here are my newbie observations regarding the world’s most exciting place to be – March 2018 edition: My favorite Friday session was “What AI Reveals About Our Place in the Universe,” hosted by Nikos Acuna and featuring cosmologist/intellectual superstar Sean Carroll of
- [Experiential rules at SXSW.](https://c-k.com/experiential-rules-sxsw/) - By Kit Loughran This is my first time attending SXSW, and it hasn’t disappointed. It’s filled with people, energy, excitement, ideas, creativity – and experiences. Lots of experiences. Brand experiential activation and events are huge at SXSW – they’re literally on every corner. But, after attending several of these over the past couple days, it’s
- [Three takeaways from SXSW 2018.](https://c-k.com/three-takaways-sxsw-2018/) - By Mary Gura I was lucky to attend SXSW this year. It’s always filled with informational sessions, over-the-top experiential events, celebrities and influencers wandering the streets, and incredible food. Despite the thousands of attendees and hundreds of sessions, I identified three main takeaways from my time at the interactive conference. 1 - Look the Other
- [Podcast: The weekly 4CKAST.](https://c-k.com/podcast-weekly-4ckast/) - Every Monday the 4CKast culls the week's news and delivers it to you in under four minutes. This week, we review the week that was with a SXSW 2018 wrap-up, Ads.txt and so much blockchain. You will be cryptocurrent after listening. https://soundcloud.com/user-114765607/the_4ckast_final_031918 Articles sourced for the week include: As SXSW Continues to Grow, Is it
- [Holiday marketing: Can you formalize your brand approach?](https://c-k.com/holiday-marketing-can-you-formalize-your-brand-approach/) - By Nick Papagiannis, VP Search Director Holidays are a great opportunity for brands to make gains with current and new customers. Today, it is almost expected to have a deal, giveaway, contest or celebration for every holiday. With summer quickly approaching and some of the biggest holidays around the corner, it's a good time to
- [Storytelling through portraiture: A conversation with world-renowned photographer Mark Seliger.](https://c-k.com/storytelling-through-portraiture-a-conversation-with-world-renowned-photographer-mark-seliger/) - By Gary Doyle, SVP Group Creative Director Many professional marketers initially think to tell brand stories through moving pictures, but portraiture can tell stories just as well. In order to tell the Edward Jones story with portraiture, we needed the help from the big-time photographer Mark Seliger. Mark was chief photographer for Rolling Stone from
- [App Store Optimization (ASO): Considerations for a higher ranking in App Search Results.](https://c-k.com/app-store-optimization-aso-considerations-for-a-higher-ranking-in-app-search-results/) - By Nick Papagiannis, VP Search Director ASO or App Store Optimization is a critical tactic to have in place as part of your marketing strategy since it can help brands ensure the success of their mobile applications. There are many levers of ASO but following the best practices below can help increase your chances of
- [C-Ker opens Genesis MKE, a new art gallery for all ages.](https://c-k.com/c-ker-opens-genesis-mke-a-new-art-gallery-for-all-ages/) - Randy Brown is a new business coordinator at C-K but is also looking to address a problem in the city of Milwaukee. With the help of two friends, Emily Porter and Stacy Dahl, Randy recently opened a new art gallery and event space in the city for all age groups. Intending to cultivate something meaningful,
- [Cramer-Krasselt's integrated, marketing-driven approach to public relations continues to win top industry awards.](https://c-k.com/cramer-krasselts-integrated-marketing-driven-approach-to-public-relations-continues-to-win-top-industry-awards/) - Leading integrated marketing agency Cramer-Krasselt (C-K) won eight industry awards for its public relations and social media work last month.
- [Truth, Lies and Advertising 20 years later.](https://c-k.com/truth-lies-advertising-20-years-later/) - By Carla Garcia, Junior Brand Planner In the fall of 2016, when I began my career at C-K as a Brand Planning intern, I was given a copy of Jon Steel’s “Truth, Lies, and Advertising: The Art of Account Planning.” I tore through it, eager to learn all I could about the new field in
- [UX takes aim at the Hawaii missile crisis.](https://c-k.com/ux-takes-aim-hawaii-missile-crisis/) - By Max Morein Background On January 13, 2018 an alert was sent via television, radio, and mobile devices informing people in Hawaii about an incoming ballistic missile. For those who received the alert, panic ensued. Thirty-eight minutes later, a notification was sent stating the original message was an error. Images began to appear on social
- [C-K's Work/Life: Gary Doyle of So There!](https://c-k.com/c-ks-work-life-gary-doyle-of-so-there/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Gary Doyle is the group creative director/senior vice president at Cramer-Krasselt. Gary works on Porsche, Edward Jones, and the Alzheimer's Association. He also is an adjunct professor at the Loyola University School of Communications,
- [Be careful with your pretty pet (or, what to do with Instagram advertising)](https://c-k.com/be-careful-with-your-pretty-pet-or-what-to-do-with-instagram-advertising/) - By: Stephani Estes One of my favorite movie scenes featuring the late, great Chris Farley comes from Tommy Boy. He’s in the diner, explaining to a confused waitress why he’s such a failure at sales. To illustrate his point, he compares himself to JoJo the Idiot Circus Boy with a new pet. I swear
- [C-K's paid search and social panel.](https://c-k.com/c-ks-paid-search-and-social-panel/) - By Michelle Gonnella, Associate Search/Paid Social Director Last week we invited Google and Facebook to our Chicago office for a panel discussion on issues and trends impacting paid search and paid social. We hit on many topics, including resources, the power of personalization and relevance. Resources First, panelists all agreed that this career field might
- [Stats for baseball fans: the single metric for offense is OPS.](https://c-k.com/stats-for-baseball-fans-the-single-metric-for-offense-is-ops/) - By Courtney Perigo, Senior Vice President, Director of Data Strategy & Utilization With baseball season wrapping up, I wanted to take a moment to talk about how I fell in love with the game this summer. It happened because I merged something I love (statistics) with something that only mildly intrigued me (the Chicago Cubs
- [Voice search in action on O-Dowel.com.](https://c-k.com/voice-search-in-action-on-o-dowel-com/) - By Nick Papagiannis VP Search Director When C-K built a new website for O-Dowel, a carbon steel tubular dowel bar used in highway construction, Search Engine Optimization was integrated from the start and throughout technical requirements, design, content, and HTML tagging. As a result, the site ranks for its target search of “tubular dowel bars”
- [Making a Tony Romo robot is not as easy as it sounds.](https://c-k.com/making-a-tony-romo-robot-is-not-as-easy-as-it-sounds/) - By Jeremy Adams, Senior Copywriter and Eric Rice, Senior Art Director The idea was to create a new extension of the Corona Hotline – one manned by a robot. For those who don't know, the Corona Hotline lets football fans call a number and “talk” to the hotline operator, Tony Romo. (For the very unfamiliar,
- [Agency playlist: One Hit Wonder Day 2019](https://c-k.com/agency-playlist-one-hit-wonder-day-2019/) - By Melissa Severin, VP Director of Agency Communications I have a touchy relationship with the notion of one hit wonders because, so often, you look into an artist's work and find gems that were never fully appreciated by the masses. In fact, some of my favorite records are from groups that are considered one hit
- [An advertising take on throwing the best Super Bowl party.](https://c-k.com/an-advertising-take-on-throwing-the-best-super-bowl-party/) - By Jen Mathis SVP, Group Media Director Good parties take planning. For the average party host celebrating the NFL’s Big Game, this might mean adding a little extra cream cheese in the buffalo chicken dip. But for those in the advertising world, who have been thinking about this year’s game since the day after last
- [C-K’s Work/Life: Eric Rice of Concert Confessional.](https://c-k.com/c-ks-work-life-eric-rice-of-concert-confessional/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Eric Rice is a Senior Art Director working on Corona and Porsche. He also has a passion for music. He has always been a fan of going to concerts, listening to music and talking
- [Infographic: How Twitter reacted to the Mad Men series finale.](https://c-k.com/infographic-how-twitter-reacted-to-the-mad-men-series-finale/) - By Melissa Severin Using a mixture of data from C-K's proprietary Pulse tool and Sysmos, our social media team and analysts--who happen to be big Mad Men fans--monitored real-time Twitter reactions to one of contemporary television's most beloved shows. While it was Mad Men's big finale, the team regularly looks at major social events, holidays
- [SEO and artificial intelligence: Optimizing for Google RankBrain.](https://c-k.com/seo-and-artificial-intelligence-optimizing-for-googles-rankbrain/) - By Nick Papagiannis Wired recently published a good article—“AI is Transforming Google Search. The Rest of the Web Is Next"—about Google incorporating artificial intelligence into its search engine ranking methods. Traditionally, Google’s algorithm or system for ranking websites has been a rule-based system that’s centered around popularity, web page content and HTML tags. However, for
- [4A’s Decisions 2020 recap.](https://c-k.com/4as-decisions-2020-recap/) - By Stephani Estes SVP, Executive Director of Media In an industry where there is no shortage of trends to discuss, this year’s 4A’s Decisions 2020 conference focused on the three biggest topics of the day: data, technology, and privacy. Although data and technology are not necessarily new discussions for agencies, privacy has put a new
- [Wedding planning, brought to you by data.](https://c-k.com/wedding-planning-brought-to-you-by-data/) - By Jennifer Mathis, SVP, Media Director Data. If you work in marketing today, I urge you to count how many times you use this word in one day. For agencies, access to data—and how we use it—is table stakes and a core component of our competitive advantage. Why? With data our ability to “reach the
- [The secret to knowing the unknowable: predictive analytics.](https://c-k.com/the-secret-to-knowing-the-unknowable-predictive-analytics/) - By Courtney Perigo SVP, Director of Data Strategy & Utilization Predictive analytics is using data we have available to build a model that allows us to predict data that doesn’t exist yet. There are two branches of analytics that are used widely to describe the ways we can summarize large amounts of data. The first
- [Digital Summit Chicago Part 2: Be cautious of testing too many tactics at once.](https://c-k.com/digital-summit-chicago-part-2-be-cautious-of-testing-too-many-tactics-at-once/) - By Tim Ryan, Media Planner I recently attended the Digital Summit Chicago with a few other C-Kers (check out the blog my friend Colin wrote). The Digital Summit is a place for brands and thought leaders to share how they are making waves within today’s digital marketing space and I want to share three themes
- [Cramer-Krasselt’s CCO Marshall Ross releases the first book in his debut sci-fi series.](https://c-k.com/cramer-krasselts-cco-marshall-ross-releases-the-first-book-in-his-debut-sci-fi-series/) - Cramer-Krasselt’s long-time CCO Marshall Ross has helmed the creation of some very iconic advertising. From leading the creative team that developed Corona Extra’s now ubiquitous “Find Your Beach” to ushering in a new perspective for Porsche by helping new drivers see the brand’s “Every Day Magic,” Ross has always been a storyteller. After 20+ years
- [Award-winning photography looks closer at the people of COTTON USA.](https://c-k.com/award-winning-photography-looks-closer-at-the-people-of-cotton-usa-and-sees-a-unique-world-for-communication-arts-win/) - The new COTTON USA campaign challenged the Cramer-Krasselt (C-K) team to create a mind-opening campaign featuring the farmers and researchers who are on the cutting edge of sustainable farming. “There are already many stunning photos of heroic farmers selling everything from harvesters to mustard,” said SVP, Group Creative Director Christina Calvit. “But, the people of
- [Women’s History Month: Karen Seamen.](https://c-k.com/womens-history-month-karen-seamen/) - In honor of Women’s History Month, we are launching a three-part blog series highlighting three women who influence every C-Ker every day. We were reminded on International Women’s Day that everyone has a part to play to create a more balanced and better working environment for women and for men. In addition to celebrating our
- [International Women's Day: Betsy Brown.](https://c-k.com/international-womens-day-betsy-brown/) - In honor of Women’s History Month, we are launching a three-part blog series highlighting three women who influence every C-Ker every day. We were reminded on International Women’s Day that everyone has a part to play to create a more balanced and better working environment for women and for men. In addition to celebrating our
- [C-K’s Work/Life: Don Baiocchi of Paleo Gluten-Free Guy.](https://c-k.com/c-ks-work-life-don-baiocchi-of-paleo-gluten-free-guy/) - C-K Work/Life features stories about the many hobbies, passion projects, side gigs, interests and hustles that C-Kers pursue in their lives. Don Baiocchi has worked at C-K since 2006. He is a Senior Administrative Assistant for our PR/social, brand planning and Edward Jones account team and is an actor. But that’s not all, he also
- [Digital Summit Chicago Part 1: The promise of connection.](https://c-k.com/promising-learnings-from-digital-summit-chicago-2018/) - By Colin Kreager, Media Planner Raise your hand if you enjoy seeing banner ads for products you’d never consider buying. I’ll wait. Yeah, me neither. But what if it’s a product you’re in the market for, and you’re offered a deal that helps justify the purchase you wanted to make the whole time? Or what
- [SMX EAST - AI, voice and voice assistance.](https://c-k.com/smx-east-ai-voice-and-voice-assistance/) - By Veronica McGhee, Search Supervisor I recently attended Search Marketing Expo East (SMX) as a speaker, discussing how to set up Facebook campaigns to drive revenue for online and offline businesses. My presentation, Facebook Advertising Success, is available on SlideShare. It delves into the more technical side of paid social, such as setting up pixels,
- [The issues we're watching in 2019.](https://c-k.com/what-were-watching-in-2019/) - By Chris Wexler, SVP Executive Director of Media and Analytics Every turn of the calendar year, I get asked what I think is going to be the topic(s) de jour for the coming year. While predictions are difficult to make, there are issues that seem to bubble up and gain mindshare. When we look to
- [MAIP Summit 2019: cultural change starts with us.](https://c-k.com/maip-summit-2019-how-cultural-change-starts-with-us/) - By Gianpaulo Pons, Assistant Media Planner Picture this: you’re in a creative kick-off meeting surrounded with a team of multicultural talent. Take a second. Did what you envision reflect the reality of your company? Why is multiculturalism something our industry can easily imagine but not physically see around us? This is exactly the problem the
- [The 4CKast: C-K's weekly podcast.](https://c-k.com/the-4ckast-c-ks-weekly-podcast/) - Four stories in four minutes to kick off your week the smart way? Yes, it's C-K's weekly news podcsat, the 4CKast. In this week's episode we discuss recent stories on cord cutting, measurement changes at YouTube and more.
- [The 4CKast: C-K’s weekly podcast.](https://c-k.com/the-4ckast-c-ks-weekly-podcast-5/) - Welcome to the 4CKast and Happy Birthday to Master of Reality, Ozzy Osborn who was born on December 3, 1948. In his honor, we’re serving up a special Black Sabbath edition of our weekly podcast. Four stories in four minutes. Let’s go! First up, NBCUniversal is using machine learning to tie ads to relevant moments
- [What is all the talk about NFL ratings?](https://c-k.com/talk-nfl-ratings/) - By Patty Roloff The recent decline of ratings in the NFL has caused everyone to take a step back and look at what is causing it. Overall NFL was down about eight percent for the first six weeks of the season compared to last year and 16 percent versus 2015. This decline is consistent with
- [Data storytelling is an important marketing frontier.](https://c-k.com/data-storytelling-important-marketing-frontier/) - By Chris Wexler We live in the age of big data. You’ve heard it over and over. You believe it. And, it impacts your life. There are ways you see it, like Amazon and Netflix recommendations. There are also many ways you don't, like complex algorithms that political parties use to determine which congressional district
- [The ICOM agency exchange intern  diaries #2: pitch perfect.](https://c-k.com/icom-agency-exchange-intern-diaries-2-pitch-perfect/) - By Michelle van den Berg Only a few more weeks to go here at C-K—time flies! We’re currently working on several new business pitches and the final presentation for each will take place in the same week. Great timing (sarcasm). Oh, and these deadlines are all during my last week too. Great timing (No, really,
- [The secret ingredient to a scary commercial.](https://c-k.com/secret-ingredient-scary-commercial/) - By Tom Katers When making a scary commercial, the ingredients for success may seem obvious. You need a client who actually wants to scare people. (You really need to double check this.) A director and crew who can produce a bucket of “fake” blood suspiciously fast. And actors who are okay with wearing a filthy
- [He shops, she shops.](https://c-k.com/he-shops-she-shops/) - New shopping research from Cramer-Krasselt details grocery shopping behaviors of men and women.
- [Working with Snoopy.](https://c-k.com/working-with-snoopy/) - By Josh Mizrachi, VP, Creative Director **SPOILER ALERT** If you happen to be reading aloud, make sure no children are present. What I’m about to tell you might crush their innocent little souls. You guys, there’s more than one Snoopy. That’s right. I saw it with my own eyes. A few weeks ago, we were
- [The C-K June 2017 playlist.](https://c-k.com/c-k-june-2017-playlist/) - As the Northern Hemisphere spun into summer this week, we compiled a selection of songs inspiring C-Kers for the sunny days ahead. Some tunes are new and some tunes aren’t, but they are all provided for your sonic enjoyment. Head over to Spotify to listen. “Coconut Oil” by Lizzo “Inner Lover” by Land of Talk
- [Takeaways from Google Marketing Next 2017.](https://c-k.com/takeaways-google-marketing-next-2017/) - By Marisa Giannini, Associate Search Director During the May 23 live stream of the Google Marketing Next keynote, a number of new features, innovations and platform integrations were announced to help marketers address challenges they face and to explore new ways of doing business. Google emphasized throughout the keynote that these new features and innovations
- [Snapchat evolves amid heat from Q1 earnings report.](https://c-k.com/snapchat-evolves-amid-heat-q1-earnings-report/) - By Matt Baldwin, PR/Social Supervisor Fresh off a Q1 earnings report that left many on Wall Street disappointed, Snapchat unveiled a bevy of new features designed to attract new and varied streams of ad revenue. Let’s take a look at some of these updates and what they might mean for advertisers and the future of
- [The Digiday Programmatic Summit 2017.](https://c-k.com/digiday-programmatic-summit-2017/) - By Michael Santee, Programmatic Media Director Didn’t make it to the 2017 Digiday Programmatic Summit? Instead of a boring play by play of the hot topics you already know exist, I want to focus on two topics that most people seemed to agree with, but I did not. Okay, let’s get the stuff you know
- [SXSW Day 3: Here come the bots.](https://c-k.com/sxsw-day-3-here-come-the-bots/) - By Chris Wexler, Senior Vice President, Executive Director of Media and Analytics Every so often down here in Austin you can just feel the change. It is in the air. Twitter. The Sharing Economy. Live video (#ripPerisocpe). My impression is that we are at one of those sea change moments. Maybe bigger than the ones
- [Our 2014 interns are so good it's criminal.*](https://c-k.com/2014-interns-good-criminal/) - For our 2014 summer internship positions, C-K received nearly 1,200 applications to fill 25 spots across our four offices in Chicago, Milwaukee, New York and Phoenix. With that many applicants, we knew that we’d have a competitive and intelligent bunch on our hands. Our interns came to us from schools such as Arizona State, DePaul,
- [Corona Extra and C-K say goodbye to our hotline coach.](https://c-k.com/corona-extra-c-k-say-goodbye-hotline-coach/) - By Bill Dow The Gruden Hotline was a booming success in its first season. So much so, that apparently the Oakland Raiders took notice of this unemployed coach and gave the hotline a call. When Gruden was announced as the new Raiders head coach, we had this post ready to go live congratulating him…and letting
- [Programmatic DesCK™: The State of Programmatic Report.](https://c-k.com/programmatic-desck-state-programmatic-report/) - In less time than it takes to click on an internet link, programmatic advertising media buying can sort through thousands of choices of advertisements and deliver the right one to the target consumer. It’s an amazing and powerful advertising tool that lets advertisers greatly increase the efficiency and effectiveness of their online marketing efforts. Recently
- [Implications from the vote to overturn net neutrality.](https://c-k.com/implications-vote-overturn-net-neutrality/) - By Stephani Estes Last week, the FCC voted 3-2 to end net neutrality, amidst overwhelming opposition from Congress, the technology sector and advocacy groups. These rules, put in place in 2015, prevent ISPs from blocking and throttling traffic and from charging extra fees for so-called “fast lanes.” The decision also ends ISPs from being classified
- [Black Friday and emojis on Twitter and Instagram.](https://c-k.com/black-friday-and-emojis-on-twitter-and-instagram/) - By Rocky Yost Since emojis have been the topic du jour lately, we thought it would be fun to see how people are using them to communicate on a day that drives a lot of social media conversation, Black Friday. With the Tears of Joy emoji declared the 2015 word of the year by the
- [ConneCKtions Research: What does “home” mean to your customers?](https://c-k.com/connecktions-research-what-does-home-mean-to-your-customers/) - By Dave Brazier and Lisa Rios Many of us traveled this holiday season. In fact, the American Automobile Association predicted more than 46 million Americans traveled 50 miles or more in 2015 to celebrate Thanksgiving with friends and family and 2015 holiday travel (Dec. 23 - Jan. 3) numbers were expected to hit a record-breaking
- [Millennials take the wheel.](https://c-k.com/millennials-take-the-wheel/) - By Lisa Rios That didn’t take very long. When C-K published our white paper on Millennials and Driving in October 2014, the headlines were ominous for the auto industry. Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why, they said. Not only were we staring down the decline of one of
- [Semantic search: How brands and search engine marketers can capitalize.](https://c-k.com/semantic-search-how-brands-and-search-engine-marketers-can-capitalize/) - By Nicholas Papagiannis Implicit search or semantic search has been integrated into the major search engine algorithms over the past few years. It basically offers a more refined search result based on a user’s intent. In the past, Google would provide a standard result page for a term regardless of trying to discern the user’s intent. Now, if
- [SEO trends to plan for in 2018.](https://c-k.com/seo-trends-2018/) - C-K’s SEO Team has sifted through the latest news and trends and created our list of key trends to plan for in 2018. Click here to find out the important SEO Trends in 2018!SEO
- [Angry PiCKles share their favorite tour road songs for the May agency playlist.](https://c-k.com/angry-pickles-share-their-favorite-tour-road-songs-for-the-may-agency-playlist/) - The Angry PiCKles are C-K Chicago's house band. Once a year they come together for an exclusive tour for The Battle for Hope benefiting Off the Street Club, a boys and girls club for at-risk youth. The exclusive one-show tour and battle of the agency bands, pits the PiCKles against musical acts from across Chicago's
- [SXSW Day 2: “Old school” digital.](https://c-k.com/sxsw-day-2-old-school-digital/) - OK it’s the year of the bot here at SXSW. Don’t know what that means? Me neither. That’s for tomorrow’s sessions. But if I had a brisket taco for every time I’ve heard the word “bot,” I’d be happy. And would need to run more. Anyway, I spent the day with some “old school” digital friends – influencers and behavioral targeting.
- [SXSW Day 1: Truth.](https://c-k.com/sxsw-day-1-truth/) - By Kelli Rathke, Vice President, Media Director I arrived in Austin late Thursday afternoon for my first SXSW and my first thought was, “Wow, it’s not crazy here at all. Where are all of the people?” I went over to the convention center and picked up my badge with only a few other people in
- [AdExchanger 2017 Industry Preview: Data and martech/adtech.](https://c-k.com/adexchanger-2017-industry-preview-data-and-martechadtech/) - By Stephani Estes, Vice President, Digital Strategy and Implementation Director On January 17 and 18, AdExchanger hosted its annual Industry Preview conference, bringing together the ad tech and programmatic community to talk about trends and predictions for the year ahead. Two major themes stood out: marketers have more access to data than ever before and
- [IAB Programmatic Marketplace.](https://c-k.com/iab-programmatic-marketplace/) - By Stephani Estes Vice President, Digital Strategy and Implementation Director This week, the IAB held its 2016 Programmatic Marketplace. Here’s a recap of the biggest discussions. Learning to DEAL: The Programmatic Marketplace coincided with the IAB Tech Lab’s announcement of DEAL, the new primer for publishers seeking to stem the rising tide of ad blockers.
- [SXSW 2016 day 4: Be curious.](https://c-k.com/sxsw-2016-day-4/) - By Ian Barry, SVP/Executive Creative Director Four days into SXSW--it's almost over--and I've attended a lot of sessions with great information. Here are brief summaries and my thoughts on some of the best ones. LERER’S THEORY OF MEDIA EVOLUTION. Session with Ben Lerer from “Thrillist.” This was the best case I’ve heard for the death
- [Instagram is evolving…into Facebook.](https://c-k.com/instagram-is-evolvinginto-facebook/) - By Dustin Zick This past Wednesday, Instagram announced by way of their blog, that people “miss on average 70 percent of their feeds” and in a move to improve user experience, that feeds “will soon be ordered to show the moments we believe you will care about the most.” The post goes on to explain
- [SXSW 2016 day 3: The latest digital trend? Analog.](https://c-k.com/sxsw-2016-day-3/) - By Scott Shulick, VP/Group Planning Director SXSW has a reputation for being one of the best places to catch a glimpse of what innovators and thought leaders in interactive communication are up to. You can explore the issues of the day and spy trends of tomorrow. Yet for an interactive conference, there sure is a
- [Google SERP update: Removal of right hand side ads.](https://c-k.com/google-serp-update-removal-of-right-hand-side-ads/) - By: Vice President, Director of Paid Search, Kristin Babcock Background Google Paid Search Ads have historically included placements above and to the right of organic results. This has allowed up to 10 paid ads to show on the first page of desktop results, with up to 3 ads above the organic listings and 3-4 ads
- [ConneCKtions Research: Is cooking at home still a thing?](https://c-k.com/connecktions-research-is-cooking-at-home-still-a-thing/) - By Ronn Kirkwood In our ever-changing, digitally charged world, we wondered about the status of good old home cooking. Recent Department of Commerce research shows that Americans are now spending more on dining out than on groceries. Does that mean that home cooking is a thing of the past? With all the dining options available
- [Three last-minute Halloween costume ideas for the marketing professional.](https://c-k.com/three-last-minute-halloween-costume-ideas-for-the-marketing-professional/) - By Jarrett Hothan Here's a spooky thought - it's almost November. I was still washing the barbecue sauce off my go-to Fourth of July “Git-R-Done” shirt when I began to smell the fake blood and pumpkin spice. Halloween already? This time of year always sneaks up on us, so I’ve prepared some last-minute Halloween costume
- [The evolving role of wearable technology.](https://c-k.com/the-evolving-role-of-wearable-technology/) - By Colleen Moore "As humans, we like to quantify the world around us, but until now, we've lacked the tools to answer the simplest questions about how we're powered." - DigitalTrends.com, January 2015 A few years ago, the idea of wearable technology was reserved to gamers with virtual-reality headsets or early adopters or tech developers.
- [ConneCKtions Research Study: Crunch time and what it means for marketers.](https://c-k.com/research-crunch-time-and-what-it-means-for-marketers/) - By Dave Brazier and Lisa Rios There aren’t enough hours in the day. We’re racing against time. There’s even a self-help book (billed as “mercifully short”) that promises to help people escape “Crazy Busy” status. We’ve heard it and said it so many times in meeting rooms, on phone calls and even in creative briefs
- [Google's take on Generic Top Level Domains.](https://c-k.com/gtlds-and-seo-google-finally-talks-about-generic-top-level-domains/) - By Nick Papagiannis What are gTLDs? Things like .com, .org, .net are top-level domain extensions (TLDs) that we’ve been using for many years. ICANN, the Internet Corporation for Assigned Names and Numbers, is the non-profit body that governs (among many internet-oriented things) domain protocols. ICANN has moved forward with additional domain options called Generic Top
- [What we're reading: Thinking, Fast & Slow.](https://c-k.com/what-were-reading-thinking-fast-slow/) - By Caroline Kryder My copy of Thinking, Fast & Slow has survived the abuse of countless coffee stains, an onslaught of dog-earing and more than one close scare with a bath tub. I all but slept with the book under my pillow while completing my undergraduate thesis on emotional responses to political advertisements and can’t
- [Milwaukee Lion Watch](https://c-k.com/milwaukee-lion-watch/) - By Christina Lewis & Al Vo (Warning: Puns ahead.) Last week, Milwaukee went wild looking for the Milwaukee Lion and the story continues this week with today's New York Times article. Of course, at the C-K Milwaukee office, we turned our attention to social media which erupted almost immediately after news of a lion being
- [ConneCKtions Research Study: What’s in her handbag?](https://c-k.com/connecktions-research-study-whats-in-her-handbag/) - By Lisa Rios Remember that scene in The Breakfast Club where Allison Reynolds dumps the contents of her purse onto the bench at the library, revealing to Andrew and Brian all the stuff she carries around every day? We recently asked hundreds of American women to do that same thing—albeit virtually—in a national survey about

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- [Contact Us](https://c-k.com/contact/) - Business Development If you’re interested in learning more about C-K, or working with us for Media Services (C-K Media), Social and PR, Analytics, Strategic Branding, Creative or E-Comm, please contact: Peter Krivkovich Chairman Chief Executive Officer 312-616-2333 pkrivkov@c-k.com Karen Seamen President Chief Operating Officer 312-616-2363 kseamen@c-k.com Human Resources Alexa Bazanos Senior Vice President Executive Director
- [Paid Social Media Advertising](https://c-k.com/paid-social-media-services/) - Paid Social MediaAdvertising Social is a unified system. It’s crucial to make decisions based on how people live, think and engage. We develop full-funnel programs that move seamlessly from discovery to decision, shaping every piece of content and every targeting strategy around real audience behavior. We value connections over impressions. We test, retest and test again—creative,
- [Shopper UX](https://c-k.com/shopper-marketing-agencies/) - Shopper Marketing /Shopper UX Everything we do as an agency is about guiding customers to that moment of truth—point of purchase. Whether it’s a frozen food aisle, a website or a retail store—too often the personality and messaging of the brand doesn’t translate to the point-of-sale experience. And this is the crucial moment where every
- [Creative](https://c-k.com/creative-services/) - Creative Services Creative has to grab attention, incite action and change behavior. It has to leave a mark. Whether it makes you laugh, tugs at your heartstrings, inspires you or challenges you—an emotional connection of some sort is crucial. There is simply too much content competing for a consumer’s time. If a creative idea doesn’t
- [Media](https://c-k.com/media-agency-digital-services/) - Media Planning,Buying and Analytics Making friends in today’s complex media environment is a delicate balance of science and art. We leverage the power of data, AI technology and creativity to fuel amplification across paid, earned, shared and owned ecosystems.Data helps us understand a client’s most valuable potential friends. And it inspires us to step back
- [Advertising agencies in Milwaukee, WI: Cramer-Krasselt (C-K)](https://c-k.com/contact/advertising-agency-milwaukee/) - Milwaukee is the birthplace of C-K. Back in 1898, two bicycling enthusiasts—Cody Cramer and Bill Krasselt—started a newsletter about their passion. As that passion became a nationwide craze, advertisers wanted to promote their goods in the newsletter, but most of them didn’t have advertising agencies to help create the ads. Cody and Bill seized the
- [DesCK Programmatic Media Buying](https://c-k.com/programmatic-media-buying-services/) - DesCK® Programmatic Media Buying Automation and data have fundamentally reshaped how media is planned, bought and optimized. DesCK® is our programmatic platform built to combine precision, control and transparency into one seamless system. DesCK® is a connected strategy and execution engine, designed to navigate a privacy-first, cookie-less future—all while delivering measurable performance across every platform.
- [Careers](https://c-k.com/cramer-krasselt-jobs/) - We are a fiercelyinterconnected team. It’s how we create work that’s incisive and brave. Our belief system is clear and simple—Make Friends, Not Ads®. Any agency can make an ad. Building an enduring human connection for a brand is harder—and much more important. It’s how we change behaviors. And create long-term business value. We are
- [About](https://c-k.com/about/) - Make friends, not ads.® Any agency can make an ad. We build enduring human connections. We influence behaviors. We get customers to act.Integrated isn’t enough anymore. C-K is an interconnected agency—where every discipline interacts seamlessly with the other. Because leveraging data, creating compelling creative and driving sales is more effective and efficient when we work
- [Services](https://c-k.com/services/) - We have all the disciplines you’d expect from an integrated agency. The difference is we are more than an integrated agency, we are truly interconnected. We all work together. No silos, no separate profit centers.
- [E-Commerce Planning and Buying](https://c-k.com/e-commerce-services/) - E-Commerce Planningand Buying Commerce is no longer just a destination—it’s an ecosystem. Always on. Always changing. C-K Commerce can be your end-to-end growth engine. We seamlessly connect platforms, partners and people, by integrating media, creative, experience, analytics and technology. We create shoppable moments that move with the customer, scaling across marketplaces, launching DTC experiences and
- [Paid Search Advertising](https://c-k.com/sem-paid-social-ppc-services/) - Paid SearchAdvertising Search has evolved far beyond just bidding on keywords. It’s about understanding people's needs at a specific moment in time and delivering a useful, relevant and impactful message right then and there. We look beyond the query to understand the why. What motivated the search? What is the audience hoping to find? How can we
- [SEO Services](https://c-k.com/content-design-seo-search-engine-optimization-services/) - Search EngineOptimization Services Our SEO and AEO services ensure your brand is found across search engines, social platforms and AI-powered answer engines like ChatGPT and Perplexity. We blend technical expertise, creative content and the latest optimizations to connect your brand with consumers at each step of their journey. Website ConsultationTechnical auditsHTML tag and schema optimizationDesign
- [Experience Design & Innovation](https://c-k.com/marketing-tech-experience-innovation-services/) - Experience Design& Innovation Services Innovation happens in every department at C-K. We understand that technology is at the epicenter of modern marketing. Creative directors. Project managers. Strategists. Social leads. Artificial intelligence is a daily driver—shaping how we uncover insights, develop and produce creative, and deliver faster, better results. Innovation shows up in every brief and
- [Hello](https://c-k.com/making-new-friends/) - Welcome to Cramer-Krasselt, where our mission is simple: Make friends, not ads®. Building lasting human connections is at the heart of everything we do. Turning brands into trusted allies who inspire action, advocacy, and loyalty. Operating as one interconnected organism, we seamlessly blend Insight & Strategy, Creative, Social & PR, Media, and Analytics to deliver
- [Hello](https://c-k.com/spirits-rfp/) - Welcome to Cramer-Krasselt, where our mission is simple: Make friends, not ads®. Building lasting human connections is at the heart of everything we do. Turning brands into trusted allies who inspire action, advocacy, and loyalty. Operating as one interconnected organism, we seamlessly blend Insight & Strategy, Creative, Social & PR, Media, and Analytics to deliver
- [Neurorank](https://c-k.com/neurorank/) - c-k.com
- [Culture 2025](https://c-k.com/culture-2025/) - We Won't Be Outanythinged. Nobody is going to outimagine us.Or outwork us.Or outcare us.We won’t be outhustled.Outsmarted.Outscrappyed.Or outindependented.We’ve been at this for more than 125 years.Creating. Pushing. Learning.Adapting. Evolving. Innovating.Winning. Then pushing harder.That’s just who we are.So while you’ll definitely find agencies that outhype us,Outspend us and outholdingcompany us—You’ll never find one that outdoes us.
- [Making Friends 2025](https://c-k.com/making-friends-2025/) - Welcome to Cramer-Krasselt, where our mission is simple: Make friends, not ads®. We build lasting human connections that drive measurable action, advocacy, and loyalty. We’re proud to be a fully integrated independent agency with broad capabilities — but our performance media team is the engine. From media strategy, paid search and social, to a programmatic trading desk that
- [Advertising Agencies in Chicago: C-K one of the nations largest independent ad agencies](https://c-k.com/contact/advertising-agency-chicago/) - Chicago’s tough and independent spirit makes it the perfect headquarters for C-K, one of the nation’s oldest and largest independent advertising agencies in Chicago. C-K’s Chicago office, located just off the Magnificent Mile, is full of native Midwesterners and transplants alike that are united in the values of hard work, collaboration and integration. At C-K
- [Our Mission](https://c-k.com/our-mission/) - Relationships aren’t built solely around demographics and data points. They are about recognizing the humanness of every potential customer. At C-K, we know the power of human connection because we work as an interconnected, interdisciplinary team every day. We dig deeper, learn more and connect smarter. We uncover powerful human insights that lead to powerful
- [Privacy Policy](https://c-k.com/privacy-policy/) - Introduction and Overview This Privacy Policy provides a comprehensive description of how Cramer-Krasselt (“Cramer-Krasselt,” “C-K,” “we,” “our,” or “us”) collects, uses, and shares information about you as well as your rights and choices regarding such information. It applies to the web site located at www.c-k.com and any online location that links to this Privacy Policy
- [Agency Reel](https://c-k.com/agency-reel/)
- [It's the difference that turns strangers into friends.](https://c-k.com/our-mission/our-process/) - First, let’s get on the same page about what a process should be producing. For us, it’s not just a matter of finding the right audience and feeding it the right message. It’s about finding the friendship levers in your brand experience and using them to drive real business building results. That means we look
- [The C-K structure is built around our belief.](https://c-k.com/our-mission/our-structure/) - Too often, clients become the wranglers of specialists who, separated either by profit-center walls within holding companies or by being separate companies to start with, compete more than they collaborate. But making friends means looking at potential customers differently. And that demands a different structure. So we’ve completely rejected the profit-center model. Our talent is
- [The brand with the most friends wins.](https://c-k.com/our-mission/our-belief/) - Too much agency work is disposable. Here today, forgotten tomorrow. But great work endures. Because at its core is a big, truth-heavy insight. And when it’s delivered with the right execution, a big truth changes the conversation and connects in a way that lasts. It starts a relationship. A bond. An affinity that pays off
- [PR](https://c-k.com/public-relations-services/) - Public Relations Services We operate with a 24/7 newsroom mentality—keeping up with the latest trends and influencing what the media says about your brand. Our hooks are strategic, unique and designed to pique maximum interest. As a leading PR practice in the industry, we specialize in delivering bold strategies, breakthrough media coverage and memorable brand
- [Performance Marketing](https://c-k.com/performance-marketing-services/) - PerformanceMarketing Services The end goal of every campaign is clicks, leads and sales. Our interconnected team of media, creative, social and analytics work in unison to make this happen by delivering the exact right message at the exact right time at the exact right place. We meticulously dissect and understand the customer journey. Constantly test
- [Insights & Strategy](https://c-k.com/brand-strategy-services/) - Insights & Brand Strategy To transform a business, an insight needs to emotionally resonate, change behavior and move the needle. We call this the Volumetrics of Insight™. It means delving beyond surface-level observations to uncover the elusive emotional truths and unspoken tensions that truly shape a customer’s mindset. This combination of rigor and cultural astuteness
- [Social Media](https://c-k.com/social-media-marketing-content-marketing/) - Social Media We know when organic builds loyalty and when paid drives action. Backed by smart insights, an even smarter social team, audience behaviors and trends, we create impact across platforms. Social is approached with intent: from strategic planning and authentic community engagement to high-performing paid campaigns and meaningful influencer partnerships. Brands are brought to
- [AI](https://c-k.com/ai-services/) - AI for Marketing We use AI in every aspect of our agency. Creatives riff with it. Find visual inspiration from it. Strategists use it to uncover elusive patterns. Media uses it to predict how, where and when an idea might resonate— before it’s in market. AI is the invisible engine behind smarter briefs, faster production

## Work

- [Tropicana says “bye-bye AI, hello natural.”](https://c-k.com/work/tropicana-says-bye-bye-ai-hello-natural/) - We get it. AI’s a thing. But there’s nothing artificial in Tropicana Pure Premium orange juice. So we removed the AI from its name, hid limited edition TROPCN bottles in select supermarkets nationwide, and debuted TROPCN at the AI center of the universe: the Consumer Electronics Show in Las Vegas. Massive press coverage followed, generating a
- [There’s power. Then there’s outdoor grade power.](https://c-k.com/work/theres-power-then-theres-outdoor-grade-power/) - ECHO has been building and testing power equipment to tackle Mother Nature’s nastiest jobs for over 50 years. They don’t make drills, or flashlights or boom boxes. They only make pro-level outdoor landscaping products. So whether you’re running gas or battery—make sure your power equipment comes from a company that was born outdoors.
- [Creating the Porsche Experience at SXSW.](https://c-k.com/work/creating-the-porsche-experience-at-sxsw/) - Porsche is one of the world’s most respected brands. And to continue to grow, it’s critical that the love and mystique lives with new and younger audiences. So, we find opportunities to show how the brand can intersect with these new audiences in new ways. This is how we created an immersive brand experience with other Porsche partners
- [Porsche enthusiasts come together.](https://c-k.com/work/porsche-enthusiasts-come-together/) - Rennsport Reunion is the world’s largest event for the Porsche passionate, attracting tens of thousands of individuals to the destination reunion. The event began in 2001 and is held every three to five years, with each Rennsport Reunion more unique than the last. For the first time in five years, the Porsche community would descend
- [Standing out in a commoditized category.](https://c-k.com/work/standing-out-in-a-commoditized-category/) - We all take orange juice for granted. But before Tropicana came along, if you wanted fresh OJ, you had to live next to an orange tree. But then, in 1954, Tropicana found a way to bring the fresh taste of orange juice to fridges everywhere. And when you have a story like that, you might
- [Whatever the day brings, Sip Your Sunshine](https://c-k.com/work/whats-drinking-tropicana-feel-like-sippin-sunshine/) - The world's come up with some pretty crazy situations to put us in. Like being trapped in your driveway by the snow plow, stuck in a conversation with strangers, or falling into a manhole while on the way to work. We have zero control over them. But, we have control over how we look at them. Glass half empty? Glass half full? It’s our call. And with a glass of Tropicana, things instantly feel a little brighter when you've got sunshine on your side.
- [Introducing the “catfluencer.”](https://c-k.com/work/catfluencing-new-cat-owners/) - Every cat owner sometimes wonders what their cat actually cares about. But every cat owner also knows that cats really do care… about their litter. So let’s let the cats speak for themselves about the best litter out there, and the one whose business model donates to shelters on behalf of another thing cats actually
- [For Porsche, it’s “Art, not ads."](https://c-k.com/work/for-porsche-its-art-not-ads/) - Porsche has been inextricably linked to fine art throughout its history. So to connect with whole new audiences, we partnered with a whole new crop of young artists, and made the world our canvas. From Art Basel, to SXSW, to classic posters, to building sides, and beyond.
- [The irresistible Taycan.](https://c-k.com/work/porsche-the-irresistible-taycan-superbowl-spot/) - What happens when even the staff at the Porsche Museum in Stuttgart can’t resist the performance and appeal of the all-electric Taycan and some of the greatest Porsche models in history? Find out in this epic spot that has been called “the greatest car commercial of all time.”
- [Rugged new work for truck and SUV drivers.](https://c-k.com/work/rain-x-rugged-new-work-for-truck-and-suv-drivers/) - Rain-X Truck and SUV wiper blades are the first blades engineered specifically for big, bold vehicles. They’re rugged, durable and handle even the most relentless weather with ease. We knew this called for a big, bold spot. So we created a heart-pounding collage on wheels, allowing us to show a variety of trucks and SUVs seamlessly cruise
- [Cats care. About other cats.](https://c-k.com/work/cats-care-about-other-cats/) - Cats have a reputation for being aloof. But it turns out, cats are very caring and socially aware creatures. Especially when it comes to helping other cats. In Cramer-Krasselt’s new work for Cat’s Pride, cats with a conscious explain why they prefer the litter brand that gives back. For every jug sold, Cat’s Pride donates
- [The shape of things to come.](https://c-k.com/work/the-shape-of-things-to-come/) - In Baird’s first global brand commercial, we found a unique way to visually convey their promise of global capabilities and personal attention. We incorporated the slanted shape of their logo into scenes depicting the sectors where Baird has expertise—graphically representing the brand’s unique perspective on financial investing.
- [Is your light beer Premier?](https://c-k.com/work/corona-premier/) - Years after its launch, the majority of people are still surprised to discover that Corona Premier is a premium light beer. So what do you do? You take that misconception head-on and add a dose of charm.
- [Performance enhancement. For your car.](https://c-k.com/work/performance-enhancement-for-your-car/) - Gumout with CarbonClear is potent stuff. So potent, it almost seems illegal.

## News

- [C-K and Tropicana: a breakthrough in brunching.](https://c-k.com/news/c-k-and-tropicana-a-breakthrough-in-brunching/) - The Tropicana Mimosa Maker is a finely-tuned OJ sprayer designed to give any mimosa the perfect touch of Trop. Whether you like your mimosa citrusy, champagne-y, or somewhere in between, you can now make it perfectly. The limited-edition device is a 12-ounce spray bottle that spritzes just the right amount of juice into your sparkling
- [T. Marzetti Company selects Cramer-Krasselt as agency of record.](https://c-k.com/news/t-marzetti-company-selects-cramer-krasselt-as-agency-of-record/) - June 14, 2018 - T. Marzetti Company selected Cramer-Krasselt as its agency of record, following a review which included multiple agencies.
- [Belle Tire rolls into a new partnership with Cramer-Krasselt.](https://c-k.com/news/belle-tire-rolls-into-a-new-partnership-with-cramer-krasselt/) - CHICAGO, IL, Sept. 25, 2024 – Cramer-Krasselt (C-K), one of the nation’s largest independent and data-driven marketing agencies, is excited to announce the addition of retailer Belle Tire to its diverse portfolio of brands. One of the fastest growing tire and service providers in the country, Belle Tire is a renowned family-owned retailer based in
- [Beer Marketing Agency: Pacifico Beer launches first national TV campaign.](https://c-k.com/news/pacifico-beer-marketing-agency/) - March 28, 2018 - Pacifico’s biggest national-reach advertising focused primarily on social media.
- [Automotive Marketing Agency News: Millennials Won't Buy Cars? That's Not Actually True.](https://c-k.com/news/automotive-marketing-agency/) - DCG News - July 9, 2019 By Amy Corr As an automotive marketing agency, Cramer-Krasselt understands that the future may be bright or challenging for automotive manufacturers and dealerships, depending on the research. In actuality, the answer is somewhere in the middle. “The research is halfway in between,” Robert Passikoff, founder and president of research
- [Cramer-Krasselt visits cotton farm to inform their work with Cotton Council International.](https://c-k.com/news/cramer-krasselt-visits-cotton-farm-to-inform-their-work-with-cotton-council-international/) - By Kelsey Kruzel, VP, Social & PR Group Director October, 2024 - As part of our work with Cotton Council International, we headed to Arkansas, Tennessee and Missouri for a fully immersive deep-dive on the cotton industry, including:▪️ Getting to drive a cotton picker on the farm! We rode along with the farmers as they
- [Cramer-Krasselt wins OMMA Award for Best Use of Video on Social Platforms.](https://c-k.com/news/cramer-krasselt-wins-omma-award-for-best-use-of-video-on-social-platforms/) - October 9, 2025 - Cramer-Krasselt proudly won Best Use of Video on Social Platforms at the 2025 OMMA Awards. Our video series for ECHO USA starred the "Yardiologist," a fictional lawn guru providing offbeat yet helpful advice to "Yarders," our targeted audience of homeowners who take their lawncare seriously. The OMMA Awards honor the best
- [C-K taps Nancy Maloney to launch new Insight and Strategy division.](https://c-k.com/news/c-k-taps-nancy-maloney-to-launch-new-strategy-division/) - Cramer-Krasselt (C-K), one of the nation's largest independent creative and data-driven agencies, continues bold investments in its unique model of comprehensive interconnectedness. A part of these investments includes hiring Nancy Maloney to lead the newly revamped Insight and Strategy discipline. Maloney brings nearly 20 years of experience, working with brands such as AB InBev, Nike, KRAFT,
- [Cramer-Krasselt wins two 2025 PRSA Paragon Awards.](https://c-k.com/news/cramer-krasselt-wins-two-2025-prsa-paragon-awards/) - May 23, 2025 - Cramer-Krasselt proudly received two Paragon Awards from the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter. Our media relations work for ECHO USA and our community relations work for Oklahoma Joe's are both Award of Distinction recipients. The PRSA Southeastern Wisconsin Chapter recognized southeastern Wisconsin’s best public relations programs and
- [Cramer-Krasselt shows "The Difference" with Belle Tire.](https://c-k.com/news/cramer-krasselt-shows-the-difference-with-belle-tire/) - Cramer-Krasselt is thrilled to be working with our new partner, Belle Tire. Because Belle Tire is a different sort of tire shop. One that actually, you know, takes care of its customers. One that thinks buying tires shouldn’t feel like buying tires. And one full of amazing employees helping people every day. The more we
- [We Are Yarders: Cramer-Krasselt and ECHO celebrate homeowners' passion for their yards.](https://c-k.com/news/meet-the-yarders-cramer-krasselt-and-echo-celebrate-homeowners-passion-for-their-yards/) - Cramer-Krasselt has long partnered with ECHO to promote their outdoor power equipment for professional landscapers. In a new campaign the focus shifts to what ECHO professional-grade power can do for homeowners, by tapping into an enthusiasm that had previously gone unnamed: “yarding.” Yarders are those passionately committed to caring about the smallest details of their
- [Cramer-Krasselt and Emplify Health embrace a "little empathy" in new campaign.](https://c-k.com/news/cramer-krasselt-and-emplify-health-embrace-a-little-empathy-in-new-campaign/) - Healthcare advertising is saturated with images of people caring for people. So much so, it’s hard to care about any of it. When two healthcare systems merged to form Emplify Health, they asked us to create an introductory campaign that positioned them as caring and empathetic. We knew we could deliver by doing something different.
- [Porsche Rennsport Reunion 2023: Cramer-Krasselt captures fans’ passion at largest reunion ever.](https://c-k.com/news/porsche-rennsport-reunion-7-2023/) - Porsche Rennsport Reunion 7 2023 was the largest gathering of the legendary automaker’s race cars and fans of all stripes. From September 28th to October 1st, in Monterey, California, enthusiasts, collectors, drivers, engineers and celebrities could share their passion for the brand with each other. And amongst the action on the racetrack, fan zones, meet
- [Corona Beer Advertising: Corona gets its lime.](https://c-k.com/news/corona-beer-advertising/) - Ad Age - March 11, 2019 By E.J. Schultz Corona Extra: Corona Beer Advertising Campaign While other big beer brands continually tinker with their campaigns, Extra has stuck with its "Find Your Beach" ads for years. This year the Mexican import will continue its "Corona gets its lime" theme that it started in 2017. Corona
- [Cramer-Krasselt wins PCC Golden Trumpet for Special Events.](https://c-k.com/news/cramer-krasselt-wins-pcc-golden-trumpet-for-special-events/) - October 18, 2024 - Cramer-Krasselt is thrilled to win the Publicity Club of Chicago's Golden Trumpet Award for Special Events. The award recognizes our work for the Porsche Rennsport Reunion 7, which you can read more about here. The Golden Trumpet Awards recognize individual achievements in public relations, marketing and communications campaigns and events. They
- [Cramer-Krasselt fuels 2024 momentum with four new clients.](https://c-k.com/news/cramer-krasselt-fuels-2024-momentum-with-four-new-clients/) - Cramer-Krasselt (C-K), one of the nation’s largest independent and data-driven agencies, is proud to announce the addition of four new clients to its diverse portfolio: MOD Pizza, Belle Tire, Komatsu and Emplify Health. These partnerships underscore C-K’s commitment to delivering cutting-edge, results-oriented solutions across a variety of industries. Spanning from fast-casual dining and automotive to
- ["Snow Day" by Porsche: One of Ad Age's top 5 creative campaigns to know about.](https://c-k.com/news/snow-day-by-porsche-one-of-ad-ages-top-5-creative-campaigns-to-know-about/) - A striking film showcasing the Porsche Macan EV in an unexpected setting—a mountain peak—racing a skier downhill captured attention across both the Porsche and film communities.​ The compelling short film and the accompanying photography sparked an overwhelming response across social, and was even featured in Ad Age's 13 Creative Campaigns to Know About and later
- [Brand Advertising Company News: T. Marzetti moves 16 brands to Cramer-Krasselt.](https://c-k.com/news/brand-advertising-company/) - June 14, 2018 - After a review that included multiple agencies T. Marzetti Company, the $1.2 billion specialty food company that spans 16 brands, including Marzetti® salad dressings and dips, New York Bakery® frozen breads and Sister Schubert’s® homemade rolls named one of the largest independent, totally integrated agencies in the country AOR.
- [Advertising Firms Chicago: Cramer-Krasselt elevates Estes to lead its Chicago headquarters operations.](https://c-k.com/news/advertising-firms-chicago/) - MediaPost - September 9, 2021 Ad agency Cramer-Krasselt has promoted Stephani Estes to executive vice president, general manager of the agency’s Chicago headquarters. Estes was promoted to associate general manager in January and will take over full management duties for the Chicago office from C-K's President and COO Karen Seamen who will focus on overall
- [The Drum's Ad of the Day: Tropicana reminds us how unbearable life would be if OJ went AWOL.](https://c-k.com/news/the-drums-ad-of-the-day-tropicana-reminds-us-how-unbearable-life-would-be-if-oj-went-awol/) - The Drum - March 14, 2024 Orange juice brand Tropicana has launched a new ad campaign to remind all OJ drinkers just what a joyous experience drinking OJ is and how awful life would be without it. ‘The Juice That Starts It All’ cheekily explores its role in every other aspect of the ‘normal’ day
- [Cramer-Krasselt wins PRSA Skyline Award for Best Use of Social Media.](https://c-k.com/news/cramer-krasselt-wins-prsa-skyline-award-for-best-use-of-social-media/) - September 27, 2024 - Cramer-Krasselt is honored to win Best Use of Social Media at the 2024 PRSA Chicago Skyline Awards. PRSA Chicago’s annual Skyline Awards are Chicago’s premier public relations and communications awards competition, celebrating creativity and innovation in public relations and showcasing business impact and results. Our winning effort was our work for
- [Rural 1st brings customers "closer to what matters."](https://c-k.com/news/rural-1st-brings-customers-closer-to-what-matters/) - Everyone has different reasons for living rurally - from wanting more space, a slower pace of life, connecting to nature or enjoying a tight-knit community, The rural lending experts at Rural 1st get it. They know all about the benefits of rural living and understand the intricacies of rural lending better than anyone. But rather than
- [Cramer-Krasselt names Kevin Drew Davis ECD.](https://c-k.com/news/cramer-krasselt-names-kevin-drew-davis-ecd/) - Cramer-Krasselt (C-K), one of the nation’s largest independent creative and data-driven agencies, has hired Kevin Drew Davis as the new Executive Creative Director. This hire continues C-K’s expansion of its leadership over the last 15 months. Davis is a true digital pioneer and brings with him extensive experience producing award-winning work for clients like BMW,
- [Porsche and Backdrop bring Porsche paint colors into your home.](https://c-k.com/news/porsche-and-backdrop-bring-porsche-paint-colors-into-your-home/) - Being “Driven by Dreams” is Porsche’s purpose. Those who turn their dreams into a reality make the world a richer, bolder, more colorful place. Which is why Porsche partnered with Backdrop, a high end, bespoke paint company, for the “Dream Walls” campaign, bringing four iconic Porsche colors into dreamer’s homes everywhere: Speed Yellow, Riviera Blue,
- [Xbox Porsche edition consoles help celebrate automaker’s 75th anniversary. ](https://c-k.com/news/xbox-porsche-edition-consoles-help-celebrate-automakers-75th-anniversary/) - For 75 years, Porsche has been driven by the relentless pursuit of making dreams come true. Xbox Porsche edition consoles are one of the many ways the legendary automaker celebrated its anniversary. We wanted to partner with a like-minded brand built on beautiful, state-of-the-art design, a passionate fan community and bringing those fans’ dreams to
- [Milwaukee Pro Soccer chooses Cramer-Krasselt to develop brand identity. ](https://c-k.com/news/milwaukee-pro-soccer-chooses-cramer-krasselt-to-develop-brand-identity/) - Milwaukee Pro Soccer announced an official partnership with Cramer-Krasselt to help choose the club’s name, plus create the crest and brand identity, including uniforms and stadium signage. As part of engaging the community and fans, the public could submit and vote for team name ideas. Over 4,000 names and 200,000 votes were submitted during a
- [Gravely features the legend behind the lawn in Cramer-Krasselt campaign.](https://c-k.com/news/gravely-features-the-legend-behind-the-lawn-in-cramer-krasselt-campaign/) - Reel Chicago - May 31, 2022 In spring 2022, Cramer-Krasselt (C-K), the nation’s second-largest independent marketing and communications agency, and Gravely, a leader in outdoor lawn and power equipment, launched a new Gravely awareness campaign tuning into the insight that relationships build reputations, and reputations form the basis of legends. Read more on Reel Chicago.
- [Cramer-Krasselt celebrates 125th anniversary.](https://c-k.com/news/cramer-krasselt-celebrates-125th-anniversary/) - This year, Cramer-Krasselt, the oldest agency in America under the same name, celebrates its quasquicentennial anniversary of making friends, not ads. The independent agency has a long history as a pioneer in the industry, a history that fuels its drive to see not just months into the future, but years. Originally founded in 1898 as
- [Tony Romo returns to man the Corona Hotline in time for NFL season.](https://c-k.com/news/tony-romo-returns-to-man-the-corona-hotline-in-time-for-nfl-season/) - The Drum - August 16, 2019 by Kyle O'Brien Tony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline. Throughout the season, fans can again call
- [Stick it to yourself this "Mo-vember."](https://c-k.com/news/stick-it-to-yourself-this-mo-vember/) - WTMJ 4 - November 25, 2016 A new app allows people to stick mustaches on their photos.
- [Porsche, Lucasfilm to jointly design starship.](https://c-k.com/news/porsche-lucasfilm-to-jointly-design-starship/) - MediaPost - October 24, 2019 By Tanya Gadzik Porsche is the latest automaker to jump on the Star Wars bandwagon. The automaker and Lucasfilm are jointly designing a starship. The collaboration includes a partnership with Wired to document the design process, a website devoted to the project and several “teaser” videos similar to one launched quietly last week on
- [Porsche debuts campaign for iconic sports car.](https://c-k.com/news/porsche-debuts-campaign-for-iconic-sports-car/) - MediaPost - October 28, 2019 By Tanya Gazdik Porsche is launching a multimedia campaign for its new Porsche 911 model. Cramer-Krasselt created a fast-paced and whimsical 30-second spot, “Pop Star.” It fits into the larger “Timeless Machine” campaign, which celebrate the model’s influence on pop culture over the last 55 years. A quick search on
- [Letters of Peace: Five survivor stories of hope.](https://c-k.com/news/letters-of-peace-five-survivor-stories-of-hope/) - Creativity - November 2, 2016 Putting thoughts on paper is a powerful way to heal. Five people whose lives have been touched by tragedy share their #LettersofPeace to help others.
- [American Lung Association combats e-cigarette use by teens on World No Tobacco Day.](https://c-k.com/news/american-lung-association-combats-e-cigarette-use-by-teens-on-world-no-tobacco-day/) - The Drum - May 31, 2019 By Kyle O'Brien World No Tobacco Day is May 31, and even as tobacco use is down among teens, e-cigarette use is rising at an alarming rate — to where the US Surgeon General is calling it an epidemic. To combat its use, the American Lung Association in Pennsylvania
- [Adweek announces the winners of the first annual Experiential Awards.](https://c-k.com/news/adweek-announces-the-winners-of-the-first-annual-experiential-awards/) - Adweek - April 29, 2019 There was a time when experiential marketing was a niche category, a simple add-on in a brand’s overall strategy. That time is over. Experiential activations have become more ambitious than ever—extraordinarily creative, inventive and engaging. With our inaugural Adweek Experiential Awards, we celebrate the talent behind the past year’s most
- [Why many marketers look to cut vendors.](https://c-k.com/news/why-many-marketers-look-to-cut-vendors/) - eMarketer - December 3, 2018 By Ross Benes As the number of companies in the marketing tech industry landscape keeps growing, some marketers are finding that they’re working with too many middlemen. In a spring 2018 study by Sizmek of 522 brand marketers in Europe and the US, 28% of respondents said it is a
- [Many marketers outsource their data management.](https://c-k.com/news/many-marketers-outsource-their-data-management/) - March 20, 2018 - As the amount of data that marketers rely on continues to grow, many are finding that they need outside help managing it.
- [Jeff Kean joins C-K as Innovative Technology Director.](https://c-k.com/news/jeff-kean-joins-c-k-as-innovative-technology-director/) - Chicago Egotist - February 13, 2019 Cramer-Krassalt is expanding its technology capabilities with the hire of Jeff Kean as senior vice president, director of innovative technology. The move comes as the agency sees revenue from digital, social and programmatic media rise to over 60% of the agency’s revenues. Kean is being tapped to oversee digital
- [Interns create “Despite the Dark” – A safe run at night platform for female runners.](https://c-k.com/news/interns-create-despite-the-dark-a-safe-run-at-night-platform-for-female-runners/) - The Chicago Egotist - October 19, 2018 Summer interns get stuff done. And keep doing it. Case in point, the launch of “Despite the Dark,” an initiative from a group of Chicago interns at Cramer-Krasselt who decided to take a stand and shed light on the challenge and issues facing female runners who want to
- [#DespitetheDark event puts spotlight on women's safety with night run.](https://c-k.com/news/despitethedark-event-puts-spotlight-on-womens-safety-with-night-run/) - July 23, 2018 - On Monday, in partnership with aSweatLife, a Chicago wellness publication, the intern group will host a run and walk event at The 606 called #DespitetheDark.
- [CPG firms not ready for post-pandemic Ecommerce growth.](https://c-k.com/news/cpg-companies-post-pandemic-ecommerce/) - CPG firms jumped all in on ecommerce during the unprecedented tsunami of online buying last year, but they haven’t done enough for the next wave of growth ahead, experts say.
- [Bloomberg Media takes a stab at overhauling the display ad.](https://c-k.com/news/bloomberg-media-takes-a-stab-at-overhauling-the-display-ad/) - July 27, 2018 - Bloomberg Media is the latest publisher to try to breathe new life into the display ad with a new ad format it calls Ad.apt that takes an advertiser’s basic assets like a video and headline and turns them into one of four ad variations, showcasing video, data or related Bloomberg news articles.
- [With names like ‘surge protector’ and ‘torpedo tube,’ free condoms are finally fun.](https://c-k.com/news/free-condoms-are-finally-fun/) - Adweek - August 15, 2017 By Angela Natividad Have you ever been to a Planned Parenthood, or any similar organization, to fish from their glass bowl of free condoms? It’s awkward. Worse still is what you end up with: A handful of suspect brands you may not recognize, or sometimes—if you’re lucky—a random pineapple-flavored one,
- [Peso-driven interconnected e-commerce practice launched by independent agency Cramer-Krasselt.](https://c-k.com/news/peso-driven-interconnected-e-commerce-practice-launched-by-independent-agency-cramer-krasselt/) - Cramer-Krasselt (C-K) announces the launch of C-K Commerce, a fully interconnected strategic e-commerce practice. Unlike other e-commerce groups, C-K Commerce connects e-commerce through to the entire paid, earned, shared and owned (PESO) channel landscape – creating a seamless experience for consumers and providing clients a holistic view of interconnected marketing and e-commerce efforts and proven
- [New report offers CPG brands critical e-commerce strategies to create sales in the post-COVID economy.](https://c-k.com/news/new-report-offers-cpg-brands-critical-e-commerce-strategies-to-create-sales-in-the-post-covid-economy/) - Today Cramer-Krasselt published a new report that outlines four key growth strategies for CPG brands to make e-commerce gains in the post-COVID economy. With many consumers utilizing grocery e-commerce for the first time during the pandemic and, according to a report by Acosta, 75% indicating they plan to continue this behavior, mastering the grocery e-commerce
- [Milwaukee Public Library writes new chapter with rap battle.](https://c-k.com/news/milwaukee-public-library-writes-new-chapter-with-rap-battle/) - Reel 360 -- October 18, 2019 By Colin Costello When you think of a public library, what names come to mind? For the Reel 360 team it’s authors such as Stephen King, Ernest Hemingway an JK Rowling. Not Big Meech Big Pharma, Richie Buz or Tryna Make It. Guess that’s what happens when a library, a pantheon
- [Critical trends reshaping influencer marketing in the age of COVID-19 identified.](https://c-k.com/news/critical-trends-reshaping-influencer-marketing-in-the-age-of-covid-19-identified/) - Today, award-winning, integrated marketing and communications agency Cramer-Krasselt (C-K) has released key influencer marketing trends and tactics. In C-K’s Guide to Influencer Marketing in the Age of COVID-19, the agency identifies how brands can better employ influencer marketing now, and in the months ahead, as a powerful vehicle to attain reach, drive sales, grow awareness
- [Cramer-Krasselt named Outstanding Non-Traditional Agency by 2021 PRWeek Awards.](https://c-k.com/news/cramer-krasselt-named-outstanding-non-traditional-agency-by-2021-prweek-awards-2/) - CHICAGO – March 19, 2021 – In a virtual ceremony held on March 18, the 2021 PRWeek Awards named independent marketing and communications agency Cramer-Krasselt (C-K) “Outstanding Non-Traditional Agency.” The PRWeek Awards, now in its 22nd year, are one of the communication industry’s highest accolades and a symbol of excellence and leadership. The awards are
- [C-K wins 9 Golden Trumpet Awards from Publicity Club of Chicago.](https://c-k.com/news/ckpr-golden-trumpet-awards/) - REEL Chicago - September 16, 2020 Leading independent marketing and communications agency Cramer-Krasselt (C-K) certainly has something to trumpet about these days. The agency just received nine awards from the Publicity Club of Chicago (PCC), following its annual Golden Trumpet award show. “C-K is thrilled to be recognized by the PCC for the breakthrough work we
- [Tropicana introduces 'Pulp Prenup' to help couples decide if they're pulp-compatible.](https://c-k.com/news/tropicana-introduces-pulp-prenup-to-help-couples-decide-if-theyre-pulp-compatible/) - Marriage is about compromise. But Pulp is not. Which is why, for National OJ Day on May 4th, we created the world's first Pulp Prenup for our friends at Tropicana. This lets people decide what side of the Pulp aisle they're on before they walk down the aisle. Whether Pulp, No Pulp or Some Pulp,
- [Porsche brings together Sabré Cook and Margie Smith-Haas to bond and burn rubber.](https://c-k.com/news/porsche-brings-together-sabre-cook-and-margie-smith-haas-to-bond-and-burn-rubber/) - Sometimes to blaze trails you have to burn a little rubber. Porsche brought two powerhouse racers together for a day of inspiration and advice while cruising around in a 911 GTS. Margie Smith-Haas, the first woman to win a professional road racing championship in North America, started her career in 1978 driving the Porsche 914-4.
- [Porsche's "The Heist" named "greatest car advert ever" by Supercar Blondie.](https://c-k.com/news/porsches-the-heist-named-greatest-car-advert-ever-by-supercar-blondie/) - Supercar Blondie - May 12, 2023 Car companies spend big bucks on advertising, so it makes sense that certain adverts stick in our minds.There have been some fantastic and strange adverts throughout the years.This Porsche ad is still the greatest car advert ever, though.Porsche is an iconic brand known for its design, speed and uncompromising
- [Cramer-Krasselt wins four PRSA 2023 Skyline Awards.](https://c-k.com/news/cramer-krasselt-wins-four-prsa-2023-skyline-awards/) - Cramer-Krasselt is thrilled to announce it won four PRSA 2023 Skyline Awards. The Skyline Awards celebrate creativity and innovation in Chicago's public relations industry. The winners are: Porsche x Pretty Cool Ice Cream - Best of Skyline Finalist, Events and Observances Pacifico Beer Hits the Slopes - Award of Excellence, Best Influencer Marketing Porsche USA
- [Ad Age: How Tropicana and Minute Maid are trying to win new juice drinkers.](https://c-k.com/news/ad-age-how-tropicana-and-minute-maid-are-trying-to-win-new-juice-drinkers/) - Ad Age - March 12, 2024 Tropicana’s campaign, which comes from Cramer-Krasselt, explores the brand’s growth through generations. Ads suggest that while Tropicana did not invent orange juice, it helped spur juice-related activities, such as mimosa-filled brunches, with one portion of the campaign suggesting that “Tropicana basically invented brunch.” “Doing a heritage spot can always
- [Media roundup: Tropicana Crunch](https://c-k.com/news/media-roundup-tropicana-crunch/) - We knew they were out there. The "cereal in orange juice" people. In fact, we knew there were about 15 million people out there who had tried OJ instead of milk with their cereal. So we worked with our client Tropicana to come up with a cereal specifically designed to be eaten with orange juice
- [Cintas showcases secret to their success with new advertising campaign (+ a shout out from Reel Chicago).](https://c-k.com/news/cintas-showcases-secret-to-their-success-with-new-advertising-campaign/) - Businesses work best when they put people first. See how C-K partnered to create an awareness campaign about the dedicated Cintas service reps can help ensure their clients have the essential products they need, where and when they need them. The campaign showcases Cintas’ strength and dedication to the relationship their service reps have with
- [Brian Nienhaus named managing director of Cramer-Krasselt Chicago.](https://c-k.com/news/brian-nienhaus-cramer-krasselt-chicago/) - Cramer-Krasselt (C-K), one of the nation's largest independent creative and data-driven agencies, named Brian Neinhaus as the new EVP, Managing Director of the Chicago headquarters. This furthers their already strong investment in providing clients a unique model of integration and interconnection. Brian will head the effort of taking C-K’s unique model to a whole new level.
- [Cramer-Krasselt wins two Shorty Awards for Tropicana Crunch Cereal.](https://c-k.com/news/cramer-krasselt-wins-two-shorty-awards-for-tropicana-crunch-cereal/) - At the 15th Annual Shorty Awards, Cramer-Krasselt (C-K) won two awards for its Tropicana Crunch Cereal brand activation: Winner - Insights and Trends Audience Honoree - Insights and Trends Finalist – Food & Beverage Based on the insight that millions of people actually use orange juice instead of milk with their cereal, C-K created Tropicana
- [Rain-X® proves seeing really is believing in new advertising campaign by Cramer-Krasselt. ](https://c-k.com/news/rain-x-proves-seeing-really-is-believing-in-new-advertising-campaign-by-cramer-krasselt/) - Cramer-Krasselt (C-K), one of the nation’s largest integrated creative and data-driven agencies, and Rain-X®, an industry leader in automotive water repellent technology, have unveiled a campaign introducing the latest technological innovation in wiper blades. Yes, wiper blades. The new Rain-X Latitude Water Repellency Blades apply Rain-X treatment directly to your car’s windshield. So, water both beads
- [Corona advertising agency brings Tony Romo back for the Corona Hotline.](https://c-k.com/news/corona-advertising-agency/) - Forbes - August 15, 2019 By Kristi Dosh Corona advertising agency, Cramer-Krasselt announced The Corona Hotline is returning this football season for a third year with Tony Romo once again manning the phones. Fans can call the Corona Hotline at 1-844-9-Corona for gameday predictions, fantasy advice and more. Ann Legan, vice president of brand marketing
- [Award winning advertising agency Cramer-Krasselt celebrates 23 awards.](https://c-k.com/news/award-winning-advertising/) - PRNewswire Award winning advertising agency Cramer-Krasselt (C-K), receives 23 awards and further expands capabilities in analytics and consumer experience innovation. This year, C-K has been recognized industrywide with awards across disciplines and accounts. Their PR/social team alone accumulated 18 awards, including a notable four PRSA Skyline Awards and eight PRSA Paragon Awards for clients such
- [Corona Advertising: Inside Corona's speedy Super Bowl-related promotion effort.](https://c-k.com/news/corona-advertising/) - MediaPost - February 9, 2021 While most brands spend months developing their Super Bowl ads, Corona Beer is reflecting on its 48 hour turnaround to introduce Super Bowl-adjacent work this year. As of January 6, Corona Beer wasn’t planning on advertising in or around this year’s Super Bowl. The company has typically sat on the
- [C-K's new Corona Ad featured in Ad Age.](https://c-k.com/news/corona-ad-agency/) - “Unexpectedly light” – doesn’t that sound great right about now? Our new campaign for Corona Premier, a light beer that’s ready to bring lightness to your life, is about discovering the simple joys in life. And now our new ad is featured in Ad Age/iSpot Hot Spots! Click here to check out the ad.
- [Tropicana ad agency: Tropicana adds a drop of sunshine to a catastrophic day](https://c-k.com/news/tropicana-ad-agency-ad-of-the-day/) - The Drum - January 20, 2022 Tropicana and Tropicana's ad agency Cramer-Krasselt have released a tongue-in-cheek disaster-style ad as part of its ‘Sip Your Sunshine‘ marketing push. ‘Just Another Day’ is a two-minute-long comical insight into extreme events that would definitely interrupt the course of your day, with the tagline being that the juice brand will
- [No small dreams for Porsche's ad agency](https://c-k.com/news/porsche-ad-agency-no-small-dreams/) - Shots - November 3, 2021 Dress Code was handed the keys to drive this thrilling campaign by Porsche's ad agency Cramer-Krasselt to push Porsche into high gear in this stunning animated campaign, No Small Dreams. Directed by Vincenzo Lodigiani, the campaign showcases two different styles that consist of an elegant cel animated world that twists, turns, bends
- [Media roundup: Tropcn](https://c-k.com/news/media-roundup-tropcn/) - Everything is "artificial intelligence" this, AI that. But Tropicana has never contained anything artificial. So we took the AI out of Tropicana by removing the letters A and I to create "Tropcn." The refreshing name change made a splash at CES 2024 in Las Vegas and is found on 100 bottles hidden in grocery stores
- [Ad Age Editor's Pick: Tropicana becomes 'Tropcn' after ditching AI from its name at CES.](https://c-k.com/news/ad-age-editors-pick-tropicana-becomes-tropcn-after-ditching-ai-from-its-name-at-ces/) - Ad Age - January 10, 2024 It's become de rigueur in some corners of American life to come out in opposition to artificial intelligence. But Tropicana is doing so in the belly of the beast, CES, with a surprise appearance to hand out bottles of "Tropcn" - the brand name with the letters A and
- [Gear Patrol picks Porsche x Backdrop paint for list of 9 best home accessories of 2023.](https://c-k.com/news/gear-patrol-picks-porsche-x-backdrop-paint-for-list-of-9-best-home-accessories-of-2023/) - Gear Patrol - December 19, 2023 Backdrop x Porsche Why It Matters: Breaking the staid conventions of interior design, this collaboration between Porsche and Backdrop brings iconic colors from the driveway into your living room. The Big Picture: For the Porsche owner who has everything — or for the Porsche fan who can't afford an entire car—comes
- [Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings.](https://c-k.com/news/aiming-for-tv-dollars-digital-publishers-adopt-nielsens-digital-content-ratings/) - July 30, 2018 - “It looks like Nielsen’s going to win that battle,” said Chris Wexler, svp of media and analytics at Cramer-Krasselt. “They had a lot of built-in, institutional power behind it, the comfort of many clients and agencies.”
- [STORY’s David Orr and Cramer-Krasselt tackle fire and ice for Rain-X.](https://c-k.com/news/storys-david-orr-and-cramer-krasselt-tackle-fire-and-ice-for-rain-x/) - Shoot - November 8, 2018 STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames. As
- [From beer to sci-fi: the many voices of Marshall Ross.](https://c-k.com/news/from-beer-to-sci-fi-the-many-voices-of-marshall-ross/) - Reel Chicago - November 15, 2018 By Colin Costello Long-time Cramer-Krasselt Chief Creative Officer Marshall Ross has been a storyteller for more than twenty years. Along the way, he has helped to create an enduring legacy of iconic branding, including Corona Extra’s now ubiquitous Find Your Beach and Porsche’s new Every Day Magic. “What sets
- [How McClatchy plans to pursue national advertisers’ digital budgets.](https://c-k.com/news/how-mcclatchy-plans-to-pursue-national-advertisers-digital-budgets/) - Digiday - November 15, 2018 By Max Willens From the better late than never department: McClatchy wants 2019 to be the year it starts competing for — and winning — national digital advertising campaigns. The legacy publisher, home to 30 newspapers including the Miami Herald and the Sacramento Bee, is in the home stretch of
- [Cramer-Krasselt expands creative department by hiring creative director from BBDO.](https://c-k.com/news/cramer-krasselt-expands-creative-department-by-hiring-creative-director-from-bbdo/) - Agency Spy - November 28, 2018 By Erik Oster Cramer-Krasselt expanded its creative department with the arrival of Chad Verly as vice president, creative director in its Milwaukee office. He will lead creative on a variety of accounts, beginning with Ariens, Gravely and Echo Power Tools. “We are really excited to have Chad join us. From the
- [Chad Verly. Getting There.](https://c-k.com/news/chad-verly-getting-there/) - Milwaukee Business News - December 17, 2018 Chad Verly Creative director Cramer-Krasselt Age: 38 Hometown: Longmont, Colorado Education: Bachelor’s in journalism, University of Oregon; master’s in communications, art direction, Virginia Commonwealth University Previous position: Vice president, creative director, Energy BBDO Draw of new position? “CK is a nice-sized agency; it’s kind of a mid-sized agency,
- [Pacifico: Live Life Anchors Up.](https://c-k.com/news/pacifico-live-life-anchors-up/) - Ads of the World - February 7, 2019 The concept behind this campaign is that Pacifico is for those people who truly Live Life Anchors Up. These are the people who follow their own compass and carve their own paths. And when you carve your own path you end up in places where not a
- [2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive.](https://c-k.com/news/2019-is-expected-to-be-another-terrible-year-for-media-brands-but-publishers-like-buzzfeed-and-refinery29-have-a-plan-to-survive/) - Business Insider - January 17, 2019 By Lucia Moses [C-K's SVP of Media and Analytics Chris Wexler was interviewed and quoted in this story. Excerpt below.] Media outlets backed by venture-capital firms have become associated with stalled growth, layoffs, and fire sales. BuzzFeed CEO Jonah Peretti even floated the idea to The New York Times
- [Porsche creates Cayenne model wall.](https://c-k.com/news/porsche-creates-cayenne-model-wall/) - MediaPost - February 12, 2019 By Tanya Gazdik Porsche Cars North America found a way to engage with hundreds of Los Angeles residents. The automaker gave away 750 Porsche Cayennes — the cars were models, only 1:43 of scale. The models were affixed to a wall that was set up at a takeover of the
- [C-K handed out 750 brand new Porsche Cayennes, because it’s “the world’s most shareable sportscar.”](https://c-k.com/news/cramer-krasselt-handed-out-750-brand-new-porsche-cayennes-because-its-the-worlds-most-shareable-sportscar/) - AgencySpy - February 13, 2019 By Patrick Coffee Cramer-Krasselt handed out 750 brand new Porsche Cayennes, because it’s “the world’s most shareable sportscar.” We should mention they were 1/43 the size of the real car.
- [Porsche targets younger drivers, more females.](https://c-k.com/news/porsche-targets-younger-drivers-more-females/) - MediaPost - November 6, 2018 By Tanya Gazdik Two Porsche owners show their love for the brand—and each other—by getting married in the backseat of a Cayenne traveling 70+mph on a racetrack at the Porsche Experience Center in Atlanta. The stunt is the latest installment of the brand’s “Sportscar Together” campaign. Earlier this summer, the
- [‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure.](https://c-k.com/news/struggling-with-the-right-solution-to-a-thorny-problem-in-a-platform-era-magazines-struggle-to-right-their-ad-sales-structure/) - Digiday - October 25, 2018 By Lucia Moses Another big sales reorganization at Condé Nast shows that legacy media is still trying to figure out a path forward as ad dollars shift from print to digital. In this latest move, the luxe publisher behind titles like Vogue and Vanity Fair pushed further into a category-sales
- [Behind the scenes: Local advertising agency donates time to community organizations.](https://c-k.com/news/behind-the-scenes-local-advertising-agency-donates-time-to-community-organizations/) - Urban Milwaukee - August 1, 2018 Every summer all over Milwaukee, the Milwaukee Public Library’s “Summer Super Reader” signs popup on hundreds of lawns throughout the city. As Milwaukeeans, we seldom know how these robust community campaigns come to life. Every year, local advertising agency, Cramer-Krasselt, located in Milwaukee’s Third Ward, donates time to MPL
- [3 cool things Cramer-Krasselt's interns made in 2 months for just $1,000.](https://c-k.com/news/3-cool-things-cramer-krasselts-interns-made-in-2-months-for-just-1000/) - Muse by Clio - August 13, 2018 By Angela Natividad Ad agency Cramer-Krasselt has something called the C-K Create internship program, where college students and recent grads across the country join the company for two months and are tasked with the goal of making something that solves a problem. Two months isn't a ton of
- [Todd Stone, executive creative director, will judge Adweek ARC Awards.](https://c-k.com/news/executive-creative-director-todd-stone-will-judge-adweek-arc-awards/) - For the third year, Adweek is hosting the Adweek ARC Awards. These awards honor the best brand storytelling created within the past year. The work will be judged by a set jury that consists of accomplished industry professionals. Todd Stone, executive creative director at Cramer-Krasselt (C-K), was chosen for the jury. Read more about Todd
- [Cramer-Krasselt Chicago's top creative set to publish first sci-fi novel.](https://c-k.com/news/cramer-krasselt-chicagos-top-creative-set-to-publish-first-sci-fi-novel/) - Chicago Business Journal - August 20, 2018 By Lewis Lazare Marshall Ross is vice chairman and chief creative officer at Cramer Krasselt, a Chicago-based independent ad agency with which he’s been affiliated for nearly 25 years. But Ross is about to add a new title to his career accomplishments — published science fiction author. On
- [Tony Romo joining Corona Extra to operate the Corona Hotline this football season.](https://c-k.com/news/tony-romo-joining-corona-extra-to-operate-the-corona-hotline-this-football-season/) - Forbes - August 21, 2018 By Kristi Dosh How would you like to get gameday predictions and reflections from former star quarterback and current football analyst Tony Romo this football season? With the Corona Hotline, he's just one call away. Beginning today, the hotline from Corona Extra kicks off with a national campaign that includes
- [Corona Extra: Corona Hotline Romo by Cramer-Krasselt.](https://c-k.com/news/corona-extra-corona-hotline-romo-by-cramer-krasselt/) - The Drum - August 22, 2018 With Jon Gruden now back in the coaching hotseat with the Raiders, Corona Extra has decided to draft former Dallas quarterback and current football analyst Tony Romo as the operator and face of its Corona Hotline, which returns for its second year this football season. Featuring a new number
- [Pacifico sticks its billboards in hard-to-find places.](https://c-k.com/news/pacifico-sticks-its-billboards-in-hard-to-find-places/) - MediaPost - August 23, 2018 By P.J. Bednarski No brand wants to have billboards in places nobody will see. Well, maybe one brand does. Pacifico, the Mexican brew owned by Constellation Brands, has placed five billboards in spots that are in remote areas helping to promote its “Live Life Anchors Up” campaign that extols enjoying
- [Agency creative veteran Marshall Ross is about to publish his debut novel.](https://c-k.com/news/agency-creative-veteran-marshall-ross-is-about-to-publish-his-debut-novel/) - MediaPost - August 26, 2018 By Richard Whitman Marshall Ross, the longtime Chief Creative Officer at Chicago-based agency Cramer-Krasselt, has been quietly pursuing a passion project for the last three years — science-fiction writing. Now that project is about to come to fruition with the publication of his debut novel called Lost Arrow, said to
- [Agency Brief: Football and fried rice.](https://c-k.com/news/agency-brief-football-and-fried-rice/) - AdAge - September 14, 2018 By Megan Graham Fried rice fans, set-your-calendar reminders Benihana has declared Sept. 20 National Fried Rice Day, and to celebrate its own holiday, it plans to have chefs in New York and Chicago do 42-hour marathon cooking sessions Sept. 18-20. Benihana's hope is if all goes well, it'll set a
- [3 Unlessons for Actually Doing That Creative Project Outside of Work.](https://c-k.com/news/3-unlessons-for-actually-doing-that-creative-project-outside-of-work/) - Muse by Clio - September 18, 2018 By Marshall Ross Someday day I'm going to __________. Pick whatever creative dream you want. Write a novel, make a movie, design dresses, make a record, whatever. And you know what typically happens between now and someday? You die. It's true. I have read studies on this, and
- [Project feels: How USA Today, ESPN and The New York Times are targeting ads to mood.](https://c-k.com/news/project-feels-how-usa-today-espn-and-the-new-york-times-are-targeting-ads-to-mood/) - Digiday - September 19, 2018 By Lucia Moses Lately, media companies, including The New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods. USA Today Network in 2016 started categorizing its content by topic and tone, and scoring it based on the
- [C-K adds tech guru.](https://c-k.com/news/c-k-adds-tech-guru/) - MediaPost - February 14, 2019 By Larissa Faw Cramer-Krasselt is hiring Jeff Kean as senior vice president, innovative technology director to lead a team of developers, creative technologists, UX/UI members working across agency accounts. This newly added role comes as 61% of C-K's revenue now comes from digital, social and programmatic media. Kean was most
- [C-Ker on Communication Arts 2019 Photography Jury.](https://c-k.com/news/c-ker-on-communication-arts-2019-photography-jury/) - Melissa Le Nicol, VP senior art producer at C-K was chosen to be part of the Communication Arts jury for the 2019 Photography Competition. This is one of the most prestigious competitions for creativity in photography. The jury consists of distinguished designers, art directors and photographers. Read more about Melissa and the Communication Arts Photography
- [The Washington Post is trying to go beyond cookie-based ad targeting and match ads to people without being 'creepy.'](https://c-k.com/news/the-washington-post-is-trying-to-go-beyond-cookie-based-ad-targeting-and-match-ads-to-people-without-being-creepy/) - Business Insider - March 7 , 2019 By Lucia Moses [C-K’s SVP of Media and Analytics Chris Wexler was interviewed and quoted in this story. Excerpt below.] Cookies are still the dominant way of targeting online ads but they're going away because of privacy initiatives like the EU's General Data Protection Regulation that limit the
- [Chicago top pastry chef creates sweet tribute to Pride Month.](https://c-k.com/news/chicago-top-pastry-chef-creates-sweet-tribute-to-pride-month/) - NBC Chicago - June 25, 2019 Every month “Pretty Cool Ice Cream” creates a different charity pop for customers and this month, they’re celebrating Pride. NBC 5's Sabrina Santucci has the story. View the full story here.
- [Agencies celebrate Pride with fundraisers, giveaways.](https://c-k.com/news/agencies-celebrate-pride-with-fundraisers-giveaways/) - MediaPost - June 26, 2019 By Larissa Faw From hot dog and ice cream giveaways to Drag Queen Bingo agencies are celebrating Pride Month with internal programs that recognize and support the LGBTQ+ community. Cramer-Krasselt is teaming with Chicago-based Pretty Cool Ice Cream to create a custom ice cream treat available all month with proceeds
- [Indulge in amazing ice cream for an even better cause.](https://c-k.com/news/indulge-in-amazing-ice-cream-for-an-even-better-cause/) - Fox 32 Chicago - June 26, 2019 Dana Cree and Mariah Emerson from Pretty Cool Ice Cream join the set [of Fox 32 in Chicago] to talk about their new delicious treat, Love is Pretty Cool Pop, the proceeds of which will go to the Center on Halsted which provides services for the LGBTQ community.
- [Views for the sake of views are vanity: With Facebook video views dwindling, NowThis is betting on quality over quantity.](https://c-k.com/news/views-for-the-sake-of-views-are-vanity-with-facebook-video-views-dwindling-nowthis-is-betting-on-quality-over-quantity/) - Digiday - July 8, 2019 By Max Willens NowThis News was one of the first digital media companies to leverage platform hunger for native content into eye-popping scale. Today, the growing homogeneity of those platforms is driving the next phase of NowThis’s video strategy, as the surreal view counts that defined the early years of
- [Edward Jones: "Champion of the Individual."](https://c-k.com/news/edward-jones-champion-of-the-individual/) - PRNewswire Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that highlights the firm's standing as a relentless champion for the individual investor. The "Champion of the Individual" ad campaign launched Sept. 2 both digitally and on broadcast television. Edward Jones Launches "Champion of the Individual" Advertising Campaign "We live in
- [Penfield Children's Center Posters.](https://c-k.com/news/penfield-childrens-center-posters/) - The colorful and fresh posters for the Penfield Children’s center help make an impact not only on the Croquet Ball fundraiser, but also on families worldwide. Communication Arts -- September 17, 2019 Responses by Jim Root, creative director, Cramer-Krasselt Background: Every year, Penfield Children’s Center, a nonprofit organization helping infants and children with disabilities, holds a fundraiser
- [‘This is the next chapter’: Bustle readies launch of tech news site Input.](https://c-k.com/news/this-is-the-next-chapter-bustle-readies-launch-of-tech-news-site-input/) - Digiday - October 1, 2019 By Max Willens Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and plans to incorporate technology acquired this spring into the rest of its portfolio, as growth in the older parts of its portfolio begins to slow down. In November, BDG
- [A hybrid way to an electric future.](https://c-k.com/news/a-hybrid-way-to-an-electric-future/) - Dealer News Today—October 10, 2019 Porsche markets all vehicles together, whether it’s a conventional, hybrid or electric car. The manufacturer treats every car like a high performance car, striving to make a connection between the driver and car and the car and the road. Recent Porsche hybrid creative has placed the focus on the fun.
- [19 ways to celebrate Pride in Chicago: Food, drinks, performances and parties.](https://c-k.com/news/19-ways-to-celebrate-pride-in-chicago-food-drinks-performances-and-parties/) - Chicago Tribune - June 21, 2019 By Samantha Nelson This month marks the 50th anniversary of the Pride movement and Chicago is going all out to celebrate with a bevy of parties, dance parties, comedy shows, and food and drink specials benefiting LGBTQ causes. We’ve put together a guide to 19 ways you can show
- [Food Mondays: Pretty Cool Ice Cream.](https://c-k.com/news/food-mondays-pretty-cool-ice-cream/) - WBEZ/NPR - June 17, 2019 By Monica Eng From fine dining to an ice cream shop for the masses, James Beard Award-nominated pastry chef Dana Cree has done it all. Having worked at Alinea, Avec and Blackbird, Cree is now coming up on the one year celebration of opening Pretty Cool Ice Cream in Logan
- [C-K panel talks about “Changing the Narrative.”](https://c-k.com/news/c-k-panel-talks-about-changing-the-narrative/) - Reel Chicago - March 8, 2019 By Daniel Patton Cramer-Krasselt’s Changing the Narrative panel discussion on February 26 was a journey into the complexities of being Black in America. For nearly an hour, Burrell Communications Chief Creative Officer Lewis Williams, Inclusion Nation Founder Michelle Silverthorn, Creative Consultant Mark-Anthony Marshall, C-K National Broadcast Buyer Kiara Caridine,
- ['It's a complex ecosystem': Ad-tech firms promise OTT advertisers granular measurement, but marketers say there are holes in their pitches.](https://c-k.com/news/its-a-complex-ecosystem-ad-tech-firms-promise-ott-advertisers-granular-measurement-but-marketers-say-there-are-holes-in-their-pitches/) - Business Insider - March 21, 2019 By Lauren Johnson [C-K’s SVP of Media and Analytics Chris Wexler was interviewed and quoted in this story. Excerpt below.] As more people ditch traditional TV for OTT viewing, marketers are following by advertising in streaming TV apps. One of the areas they're most interested in is knowing if
- [Arkells rock Cramer-Krasselt.](https://c-k.com/news/arkells-rock-cramer-krasselt/) - Reel Chicago - March 20, 2019 By Daniel Patton Three members of the Canadian rock band Arkells demonstrated why their full lineup is one of the hottest tickets on this year’s concert scene during an acoustic set at Cramer-Krasselt last Thursday afternoon. Packing arena-sized energy into a 24th-floor office space, Arkells’ lead singer Max Kerman,
- [Here are the brands and organizations that won in the 11th Annual Shorty Awards.](https://c-k.com/news/here-are-the-brands-and-organizations-that-won-in-the-11th-annual-shorty-awards/) - C-K is pleased to announce the accomplishment of winning two Shorty Awards and receiving one Audience Honor for our work with U.S. Cotton, TreeHouse Foods and Porsche. U.S. Cotton: The Cotton the World Trusts Winner in Localization CCI came to C-K to make U.S.-grown cotton matter. Shifting from B2C to B2B, and decentralized to centralized,
- [In-house analytics platforms help data-obsessed agencies.](https://c-k.com/news/in-house-analytics-platforms-help-data-obsessed-agencies/) - eMarketer - April 18, 2019 By Ross Benes Marketers have become obsessed with analytics. In a January poll of 105 US digital marketers by the Interactive Advertising Bureau (IAB) and Winterberry Group, analytics and measurement tasks were the use cases that marketers expected would occupy most of their time and attention this year. IAB’s 2018
- [Crain's 2019 Notable Women Executives.](https://c-k.com/news/crains-2019-notable-women-executives-over-50/) - Crain's Chicago Business - April 29, 2019 "Notable executive women over 50? Why don't you feature notable men?" It's a fair question, but let's face it: Women reaching the highest levels of business remains a work in progress. A generation ago, women in the C-suite were a novelty and, before that, they were few and
- [The New York Times is starting a new parenting site with an eye toward subscriptions, but it faces big online competition.](https://c-k.com/news/the-new-york-times-is-starting-a-new-parenting-site-with-an-eye-toward-subscriptions-but-it-faces-big-online-competition/) - Business Insider - May 8, 2019 By Lucia Moses [C-K’s SVP of Media and Analytics Chris Wexler was interviewed and quoted in this story. Excerpt below.] The New York Times is rolling out a new parenting site on May 8, part of its plan to get to 10 million subscriptions by 2025. ... Parenting is
- [Porsche plays up sports car racing heritage.](https://c-k.com/news/porsche-plays-up-sports-car-racing-heritage/) - MediaPost - May 23, 2019 By Tanya Gazdik Porsche is connecting the brand to sports car racing with a campaign aimed at owners and enthusiasts. The automaker’s lead creative agency Cramer-Krasselt has created “Motorsport 101,” a series of educational videos using NBC broadcasters that will be hosted on NBCSports.com and Porsche-owned channels. NBC Sports Network
- [C-K pushes ‘Love is Pretty Cool Pops’ for Pride Month.](https://c-k.com/news/c-k-pushes-love-is-pretty-cool-pops-for-pride-month/) - Reel Chicago - June 7, 2019 LGBTQ+ Pride Month is celebrated in the month of June to commemorate the Stonewall Riots that occurred in Manhattan exactly 50 years ago and to recognize the many contributions the Lesbian, Gay, Bisexual, Transgender and Queer community have made in society. In honor of Pride Month, Pretty Cool Ice
- [Meet The Drum’s US 50 under 30 honorees from the Midwest.](https://c-k.com/news/meet-drums-us-50-30-honorees-midwest/) - The Drum - August 16, 2017 By Minda Smiley The Drum's Top 50 Under 30 a list that is celebrating women across the country who are putting themselves - and their cities - on the map via their creativity, achievements and dedication to an industry that is changing at a fast clip. Rebecca Mader, designer
- [US Creative Work of the Week: Naughty Bags put a new spin on prophylactics.](https://c-k.com/news/8210/) - The Drum - August 16, 2017 Kyle O'Brien Safe sex got a ringing endorsement this week as our readers voted the Naughty Bags campaign from Cramer-Krasselt as US Ad of the Week. The campaign used information gathered from focus groups of urban young adults in Wisconsin and came up with Naughty Bags, a new brand
- [Corona teaches you how to turn its 12-pack box into an eclipse viewer.](https://c-k.com/news/corona-teaches-turn-12-pack-box-eclipse-viewer/) - Creativity - August 17, 2017 By Alexandra Jardine Corona is among the plethora of brands capitalizing on next week's solar eclipse, with a marketing effort that has a decidedly practical element. The beer brand -- which points out, in case you didn't know, that the the solar corona is its namesake -- has issued an
- [On Eclipse Day, advertisers shoot for the moon.](https://c-k.com/news/eclipse-day-advertisers-shoot-moon/) - Campaign US - August 21, 2017 By Zoe Beery Corona has a solution [to a lack of eclipse glasses], one that conveniently requires the purchase of a 12-pack. Their how-to video for making a pinhole viewer offers easy, step-by-step instructions on how to turn an empty box (Corona or otherwise, but they’d really prefer it
- [Eclipse 2017: See all the kooky, silly ways brands are trying to cash in.](https://c-k.com/news/eclipse-2017-see-kooky-silly-ways-brands-trying-cash/) - Adweek - August 21, 2017 By Kristina Monllos Corona Know how to make a pinhole viewer? No? Corona and creative shop Cramer-Krasselt made a cute stop motion video (see it on its Facebook page here) to show you how to make one out of a Corona box. The brand also delivered what it calls “a
- [Corona Extra: Gruden Hotline by Cramer-Krasselt.](https://c-k.com/news/corona-extra-gruden-hotline-cramer-krasselt/) - The Drum - August 23, 2017 Rumors fly every year that football coach and current ESPN analyst Jon Gruden will return to coaching. This year, he has, in a way. Fans can contact him for a personal dose of game day coaching via Corona’s new Gruden Hotline. The toll-free Gruden Hotline (1-855-9-GRUDEN), part of a
- [Nonprofit Diverse & Resilient used focus groups to grab young people's attention with condom wrappers.](https://c-k.com/news/nonprofit-diverse-resilient-used-focus-groups-grab-young-peoples-attention-condom-wrappers/) - PSFK - August 25, 2017By Sara Roncero-Menendez Sexual health is an important topic, and it’s crucial to make sure teenagers not only have the right information, but also the right protection. Wisconsin-based nonprofit Diverse & Resilient is looking to help local teens with that by creating special condom wrappers. Working with agency Cramer-Krasselt, the Naughty Bag is filled prophylactics
- [How big sporting events become magnets for ad fraud.](https://c-k.com/news/8325/) - Digiday - August 28, 2017 By Ross Benes Ad fraud follows the money, and this past weekend, the money was on the fight between Floyd Mayweather Jr. and Conor McGregor. Such fights that are only legally accessible via pay-per-view are heavy targets for illegal watching. Pirated events are problematic for ad buyers because the illegal streaming
- [Cramer-Krasselt gets naughty with nonprofit group.](https://c-k.com/news/cramer-krasselt-gets-naughty-nonprofit-group/) - REEL Chicago - August 28, 2017 By Colin Costello According to a CNN report, teen birth rates are at historic lows across Milwaukee and the rest of the country dropping to a low of 9% — great news considering that preventing teen births is positively correlated with finishing high school and having better long-term health
- [Transparency demands are pushing ad tech companies into specializing.](https://c-k.com/news/transparency-demands-pushing-ad-tech-companies-specializing/) - Digiday - August 2017 By Yuyu Chen Focus is coming to ad tech. Ad tech companies have reaped huge profits by serving publishers and media buyers alike. But with the increased demand for transparency, companies are finding they’re better off choosing one side. This month, Tremor Video agreed to sell its demand-side platform to Taptica for $50 million. Singtel-owned
- [Local nonprofit is targeting Milwaukee teens with 'Naughty Bags.'](https://c-k.com/news/local-nonprofit-targeting-milwaukee-teens-naughty-bags/) - Creativity - August 14, 2017 By Alexandra Jardine Editor's Pick Agency Cramer-Krasselt's Milwaukee office worked with teen focus groups to create the "Naughty Bag" range [of condoms] for local group Diverse & Resilient, a nonprofit whose mission is to improve the well-being of Wisconsin's LGBTQ community. Their names include Torpedo Tube, Pork Parka Pecker Poncho,Scuba
- [Naughty Bags are not your typical condoms.](https://c-k.com/news/naughty-bags-not-typical-condoms/) - The Dieline - September 6, 2017 These are not your typical condoms. Cramer-Krasselt have teamed up with nonprofit Diverse & Resilient to create a new brand of condoms aimed at helping lower teen pregnancy rates. "In an effort to reduce the high rates of teen-pregnancy in Milwaukee, two local organizations are launching a new brand
- [Interns at Cramer-Krasselt create a Dyslexia Cafe.](https://c-k.com/news/interns-cramer-krasselt-create-dyslexia-cafe/) - The Chicago Egotist — July 31, 2017 To raise awareness about the difficulties individuals with Dyslexia face when ordering simple things like coffee and food, interns at Cramer-Krasselt created menus and signs meant to convey what words look like to those with dyslexia. They then took their creation to a local Cafe in Chicago. The
- [Paper & Packaging Board spreads message of Peace.](https://c-k.com/news/paper-packaging-board-spreads-message-of-peace/) - MediaPost - November 2, 2016 By Aaron Baar After this year’s contentious and bitter (some might say “nasty”) election season, the Paper and Packaging Board is looking to inject a little peace as we transition into the holiday season in the form of inspiring, handwritten letters. Building off of its 18-month-old “How Life Unfolds” marketing
- [Five survivors of tragedy pen holiday letter campaign #lettersofpeace.](https://c-k.com/news/five-survivors-of-tragedy-pen-holiday-letter-campaign-lettersofpeace/) - The Drum - November 2, 2016 By Haley Velasco Paper and Packaging has created the How Life Unfolds campaign, which brings together five tragedy survivors to share their messages of peace during the holidays. The handwritten messages detail the survivors’ personal stories, their tragedies, how they found peace and how they spread peace today. The
- [Fake-news furor won't cost Facebook ad dollars.](https://c-k.com/news/fake-news-furor-wont-cost-facebook-ad-dollars/) - Digiday - November 16, 2016 By Max Willens It took less than a week for Facebook to cut fake-news publishers off from its display ad network. It was a swift display of damage control that does nothing to answer broader questions about whether Facebook is a media company or how it will decide to approach
- [C-K Milwaukee promotes “Sticky Staches” for Movember.](https://c-k.com/news/c-k-milwaukee-promotes-sticky-staches-for-movember/) - The Drum - November 17, 2016 By Kyle O'Brien “Movember” is a fun way to bring awareness to men’s health issues. The campaign encourages men to grow out their moustaches during the month of November (we’ve seen you out there this month and we applaud your hirsute efforts) to help raise funds for men’s health
- ['It was a fad': Many once-hot viral publishers have cooled off.](https://c-k.com/news/it-was-a-fad-many-once-hot-viral-publishers-have-cooled-off/) - Digiday - November 23, 2016 By Ross Benes Viral publishers have been inoculated. Media buyers tell Digiday that interest in viral publishers — such as ViralNova and Distractify, who built large audiences by sharing uplifting content on Facebook — has cooled as reliance upon platforms left the sites exposed to Facebook’s algorithm changes and inconsistent traffic.
- [How independent digital agency Cramer-Krasselt built its trading desk.](https://c-k.com/news/independent-digital-agency-cramer-krasselt-built-trading-desk/) - Find out more about Cramer-Krasselt's in-house programmatic trading desk, called DesCK.
- [Cramer-Krasselt wins 17 PR awards in one month.](https://c-k.com/news/cramer-krasselt-wins-17-pr-awards-one-month/) - Bulldog Reporter — June 23, 2017 The public relations practice of Chicago-headquartered Cramer-Krasselt (C-K), an integrated marketing and communications agency, has won 17 public relations awards in less than four weeks for work that ranges from men’s and women’s razors, to some of the nation’s largest amusement parks, to grocery chains and libraries. This included work
- [In programmatic, buyers sometimes don't know what type of auction they're bidding in.](https://c-k.com/news/programmatic-buyers-sometimes-dont-know-type-auction-theyre-bidding/) - Digiday — June 30, 2017 By Ross Benes Programmatic ad buying theoretically brings full transparency to ad buys, but the nature of the system often shrouds the process. Take the seemingly simple issue of what kind of auction it is. Programmatic ad buying has long been operated as second-price auctions, meaning buyers will pay a
- [Integration is about input, not output.](https://c-k.com/news/integration-input-not-output/) - O'Dwyer's - July 7, 2017 By Karen Seamen There are two reasons our PR practice won 17 awards in just about a month. One is a different take on that vastly overused word, integration. The other is a laser focus on success – and a different take on what constitutes success. Firms say they're integrated
- [Chia ettal? Uptown coffee shop transforms into 'Dyslexia Cafe'.](https://c-k.com/news/chia-ettal-uptown-coffee-shop-transforms-dyslexia-cafe/) - Chicago Tribune — July 28, 2017 By Christen A. Johnson What do tourists effortlessly navigating the Chicago train map and ordering off a menu have in common? They both require reading comprehension skills. But, for the 10 to 15 percent of Americans who have dyslexia, these mundane tasks can be daunting. To bring awareness to
- [Cramer-Krasselt interns transformed the menus and signs at Chicago cafe Heritage Outpost to raise dyslexia awareness.](https://c-k.com/news/cramer-krasselt-interns-transformed-menus-signs-chicago-cafe-heritage-outpost-raise-dyslexia-awareness/) - AgencySpy — July 28, 2017 By Erik Oster -Cramer-Krasselt interns transformed the menus and signs at Chicago cafe Heritage Outpost to raise dyslexia awareness.
- [The impact of the VR era on connecting with Millennials and Gen Z](https://c-k.com/news/the-impact-of-the-vr-era-on-connecting-with-millennials-and-gen-z/) - Forbes - October 11, 2017 By Jeff Fromm Virtual reality: What started as a means of entertainment has blossomed into a revolutionary tool for brands to connect with modern consumers on a significantly deeper level, and no one is connecting more quickly than millennials and Gen Z. Smart brands are driving major sales growth by
- [Chicago’s top marketers weigh in on the state of digital advertising.](https://c-k.com/news/chicagos-top-marketers-weigh-state-digital-advertising/) - The Drum - November 7, 2017 By Adam Cohen-Aslatei The heart of the Midwest is known for more than its deep dish pizza, windy weather, and world-class museums. Chicago is also a lucrative, historic advertising hub and home to some of the most well-known Fortune 500 brands including Walgreens, Millercoors, Mondelez, KraftHeinz, McDonald's, Orbitz, Boeing,
- [A family welcomes a new member in Pick 'n Save's heartwarming Thanksgiving spot.](https://c-k.com/news/family-welcomes-new-member-pick-n-saves-heartwarming-thanksgiving-spot/) - Creativity - November 16, 2017 By Alexandr Jardine Grocery chain Pick 'n Save (a division of Kroger) takes a less price-focused, more heartwarming approach to Thanksgiving this year, with a spot about food and family. The first of two ads by agency Cramer-Krasselt features a cute little Asian boy who seems bewildered by all the
- [The 2018 Effie Index ranks C-K second most effective independent agency.](https://c-k.com/news/the-2018-effie-index-ranks-c-k-second-most-effective-independent-agency/) - June 1, 2018 - In a competitive industry with more and more marketers and agencies vying for the title of effectiveness, our ranking speaks to the dedicated employees of C-K and our mission to "Make friends, not ads" for brands.
- [Carbon thrills with C+K on new Cedar Fair campaign.](https://c-k.com/news/carbon-thrills-with-ck-on-new-cedar-fair-campaign/) - May 30, 2018 - Following the success of Carbon’s creepily ominous 2017 teaser film for Mystic Timbers, Cramer-Krasselt Senior Art Director David Vaca and his team hatched an idea to bring four roller coasters to life by diving deep into the themes and backstories of each one.
- [Corona: Take it from summer by Cramer-Krasselt.](https://c-k.com/news/corona-take-it-from-summer-by-cramer-krasselt/) - June 6, 2018 - Corona is a beer known for its effortless take and natural summer vibe.
- [Porsche—time to get in.](https://c-k.com/news/porsche-time-to-get-in/) - June 7, 2018 - Responses by Won You, vice president/experience design director, Cramer-Krasselt and Pavel Zagoskin, technical director, Wildlife.la.
- [C-K wins T. Marzetti AOR assignment.](https://c-k.com/news/c-k-wins-t-marzetti-aor-assignment/) - MediaPost - June 13, 2018 By Larissa Faw T. Marzetti Company, the $1.2 billion specialty food company that spans 16 brands, is appointing Cramer-Krasselt (C-K) as its new AOR. The incumbent shop was MullenLowe Profero. The selection came after a formal review in which half a dozen agencies participated. C-K will handle advertising, media, programmatic,
- [T. Marzetti Company names Cramer-Krasselt agency of record.](https://c-k.com/news/t-marzetti-company-names-cramer-krasselt-agency-of-record/) - June 14, 2018 - T. Marzetti Company, owner of brands including New York Bakery, Girard’s, Cardini’s and Jack Daniel’s line of mustards, has named Cramer-Krasselt as its agency of record.
- [How Meredith plans to wring more dollars out of Time Inc. titles.](https://c-k.com/news/how-meredith-plans-to-wring-more-dollars-out-of-time-inc-titles/) - June 15, 2018 - Now that it’s bought Time Inc., Meredith is focusing on wringing more revenue out of Time Inc. titles.
- [How Popular Science is shedding its male-geek image.](https://c-k.com/news/how-popular-science-is-shedding-its-male-geek-image/) - June 21, 2018 - Popular Science has a long tradition, coming up on 150 years, and a largely male one. But over the past year and a half, it’s made significant gains in its female readership.
- [Cramer-Krasselt’s integrated, marketing-driven approach to public relations continues to win top industry awards.](https://c-k.com/news/cramer-krasselts-integrated-marketing-driven-approach-to-public-relations-continues-to-win-top-industry-awards/) - July 17, 2018 - Leading integrated marketing agency Cramer-Krasselt (C-K) won eight industry awards for its public relations and social media work last month.
- [Corona introduces first bottle redesign for summer 2018.](https://c-k.com/news/corona-introduces-first-bottle-redesign-for-summer-2018/) - May 28, 2018 - Nothing is more indicative of summer than an Instagram picture of someone’s knees against an endless, turquoise ocean. Of course the picture isn’t complete without a bottle of beer and it definitely can’t be just any beer, at least according to Corona.
- [Corona: Bottle story by Cramer-Krasselt.](https://c-k.com/news/corona-bottle-story-by-cramer-krasselt/) - May 5, 2018 - A new spot for Corona reinforces previous Cinco de Mayo campaigns from long-time agency Cramer-Krasselt, inviting drinkers and Corona fans to get into the spirit of the celebration.
- [Porsche surprised coffee drinkers at a cafe with something to really wake them up.](https://c-k.com/news/porsche-surprised-coffee-drinkers-cafe-something-really-wake/) - Adweek - November 20, 2017 By David Gianatasio Recently, a coffee shop in Carson, Calif., began offering customers a mysterious new beverage called E-Jolt, telling them it was so “incredibly powerful,” they’d have to sign a waiver before ordering. “Waivers for coffee is the hip new thing,” explains a bearded hipster barista in the clip
- [Previewing some big Super Bowl ads.](https://c-k.com/news/previewing-some-big-super-bowl-ads/) - TMJ4 - February 2, 2018 It's almost here! The Super Bowl is this Sunday on NBC, and while people are looking forward to the game, a lot of people can't wait for the commercials! For those who can't wait, we're sharing a Super Bowl ad preview with a couple of advertising experts, Heather Shannon and
- [Cramer-Krasselt and Porsche cobble together a visceral spot.](https://c-k.com/news/cramer-krasselt-and-porsche-cobble-together-a-visceral-spot/) - February 16, 2018 - Porsche USA and Cramer-Krasselt have now introduced me to the legendary artisan Ciccio Liberto.
- [Thrilling adventures with boxes and paper.](https://c-k.com/news/thrilling-adventures-with-boxes-and-paper/) - March 8, 2018 - Carbon, Whitehouse Post, and Cramer-Krasselt combined spy-thriller cool with cute-mascot warmth in a pair of spots for the Paper and Packaging Board that debuted in February.
- [Cramer-Krasselt and Carbon bring Paper and Packaging animated characters to life.](https://c-k.com/news/cramer-krasselt-and-carbon-bring-paper-and-packaging-animated-characters-to-life/) - March 9, 2018 - Carbon animators brought the new cornerstone paper and packaging characters for the national marketing campaign Paper & Packaging - How Life Unfolds® to life just in time for their launch in February.
- [Pacifico: Live life anchors up by Cramer-Krasselt.](https://c-k.com/news/pacifico-live-life-anchors-up-by-cramer-krasselt/) - March 26, 2018 - Poised at the intersection of beer's hottest current trends - Mexican imports and craft - Pacifico is ready to push beyond surf and sand with its first nationwide integrated campaign.
- [With 'Anchors Up,' Pacifico launches first national integrated campaign.](https://c-k.com/news/with-anchors-up-pacifico-launches-first-national-integrated-campaign/) - March 27, 2018 - Where some beers are all about the party, Pacifico wants drinkers to think a little deeper.
- [How to optimize your content for voice search.](https://c-k.com/news/how-to-optimize-your-content-for-voice-search/) - March 29, 2018 - Keeping up with the changing whims of search engines has always been a sisyphean task, but now a new obstacle has been tossed into the always evolving SEO mix: voice search.
- [Pacifico’s new campaign advises, “live life anchors up.”](https://c-k.com/news/pacificos-new-campaign-advises-live-life-anchors-up/) - March 30, 2018 - Hey dudes and dudettes, Cramer-Krasselt has launched the first national integrated campaign for Pacifico Beer.
- [How advertisers are reorganizing around programmatic.](https://c-k.com/news/how-advertisers-are-reorganizing-around-programmatic/) - April 25, 2018 - Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, spoke with eMarketer’s Ross Benes about how the growth in automated advertising is leading companies to reorganize themselves.
- [Local #DespiteTheDark campaign for women’s safety running at night.](https://c-k.com/news/local-despitethedark-campaign-raises-awareness-on-womens-safety-running-at-night/) - July 26, 2018 - On Monday, an all-female group of interns from Chicago-based ad agency Cramer-Krasslet led an after-dark run to talk about and provide resources for a safer running community, specifically for women, after dark.
- [Cramer-Krasselt, Porsche make Cannes Lion Shortlist for “Porsche x Star Wars: The Designer Alliance."](https://c-k.com/news/cramer-krasselt-porsche-make-cannes-lion-shortlist-for-porsche-x-star-wars-the-designer-alliance/) - Cramer Krasselt (C-K), continues a banner year for award-winning work with “Porsche x Star Wars: The Designer Alliance” making the Shortlist for Entertainment/Brand Integrations & Partnerships in the Cannes Lion International Festival of Creativity, which recognizes the world’s best creative work in 30 categories within the industry. After canceling the 2020 ceremony due to COVID-19,
- [Cramer-Krasselt named to AdEchanger’s Programmatic Power Players list.](https://c-k.com/news/adexchanger-programmatic-power-players/) - AdExchanger - July 1, 2021 The 2021 Programmatic Power Players list is the digital marketing industry’s first searchable guide to the best agencies, tech providers and partners in the business. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength
- [Cramer-Krasselt hires Amy Gozalka to lead creative on Tropicana, Naked Juice assignments.](https://c-k.com/news/cramer-krasselt-hires-amy-gozalka-to-lead-creative-on-tropicana-naked-juice-assignments/) - MediaPost - July 15, 2021 Amy Gozalka has joined Cramer-Krasselt as vice president/group creative director for the agency's two PepsiCo accounts, Tropicana and Naked Juice. Prior to C-K, she was with Ogilvy and worked the Morton Salt business. She’s a ten-time Cannes Lion winner and replaces one of C-K's longtime creatives, Christina Calvit, who retired
- [Gumout's "Secret Meeting."](https://c-k.com/news/gumouts-secret-meeting/) - SHOOT Online - August 5, 2021 A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smith of STORY. Conceived by Cramer-Krasselt (C-K), the clever ad is set up to look like a scene from a
- [Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA.](https://c-k.com/news/cramer-krasselt-tells-story-of-south-side-landscapers-in-work-for-echo-usa/) - REEL Chicago - August 9, 2021 A Mexican family of landscapers is at the heart of Cramer-Krasselt’s newest work for power tool company, ECHO USA. The agency says it’s the second installment in a series of storytelling-focused videos that bring the stories of professional landscapers to life. In “Made In America,” C-K focuses on the story of the Diaz
- [Cramer-Krasselt: STORY director Kevin Smith stirs up grimy comedy for Gumout.](https://c-k.com/news/cramer-krasselt-story-director-kevin-smith-stirs-up-grimy-comedy-for-gumout/) - REEL Chicago - August 24, 2021 A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smith of STORY. Conceived by Cramer-Krasselt (C-K), the clever ad is set up to look like a scene from a gritty TV crime drama as
- [The Drum Awards for the Digital Industries: 2021 shortlist revealed.](https://c-k.com/news/the-drum-awards-for-the-digital-industries-2021-shortlist-revealed/) - The Drum - September 24, 2021 In today‘s digital landscape, marketers can do more than ever before. The Drum Awards for the Digital Industries seek to reward the companies and people behind the most effective, innovative marketing – those that stand out in a crowded landscape. Formerly known as the DADIs, this global competition is
- [Amusement park targets Gen Z with Tinder Halloween campaign.](https://c-k.com/news/amusement-park-targets-gen-z-with-tinder-halloween-campaign/) - MediaPost - September 28, 2021 Cedar Fair, which runs 13 amusement parks nationwide, is asking Tinder users to “Swipe Right for Fear” and match with monsters from their Halloween “Haunt” cast of monsters. The effort, from Cramer-Krasselt, is aimed at Tinder’s sweet spot audience: 83% of users are ages 18-35. The campaign is geo-targeted to promote
- [C-K taps Justin Williams for VP director of engineering role.](https://c-k.com/news/c-k-taps-justin-williams-for-vp-director-of-engineering-role/) - Agency Spy - October 8, 2021 Independent advertising, marketing and communications agency Cramer-Krasselt has named Justin Williams as vice president, director of engineering. In this newly created role, Williams will oversee C-K’s engineering and development teams and practices, including the development of new client tools and products. At Havas, as well as in past roles at Rise Interactive
- [Finalists announced: The Drum Awards for Social Media 2021.](https://c-k.com/news/finalists-announced-the-drum-awards-for-social-media-2021/) - The Drum - October 13, 2021 The finalists of The Drum Awards for Social Media have been announced today. This competition celebrates the companies, brands and people that have crafted the most impactful social campaigns, and those who use social media as a refined tool across B2B, the public sector, retail and more. From viral concepts that
- [Cramer-Krasselt wins 2021 Webby Award  for Porsche x Star Wars: The Designer Alliance.](https://c-k.com/news/cramer-krasselt-wins-2021-webby-award-for-porsche-x-star-wars-the-designer-alliance/) - The Webby Awards recently announced that Cramer-Krasselt won a Webby for “Porsche x Star Wars: The Designer Alliance” in the category of “Best Auto & Auto Services in Advertising, Media & PR” in the 25th Annual Webby Awards Internet Celebration. Hailed as the “Internet’s highest honor,” The Webby Awards is the leading international awards organization honoring excellence
- [Cramer-Krasselt's "Porsche X PUMA" named a PRSA Silver Anvil finalist.](https://c-k.com/news/cramer-krasselts-porsche-x-puma-named-a-prsa-silver-anvil-finalist/) - Cramer-Krasselt's "Porsche X PUMA: Two Icons of Fast" was named a 2021 PRSA Silver Anvil finalist. The PRSA Silver Anvil Awards honor outstanding strategic public relations programs. Entries are accepted in 19 categories as well as a number of subcategories. Judges evaluate strategic programs that incorporate sound insights and analysis, planning, execution and evaluation. You
- [25% of top-ranking sites in Google Search have no meta descriptions. Wait, what?](https://c-k.com/news/25-of-top-ranking-sites-in-google-search-have-no-meta-descriptions-wait-what/) - CMSWire – April 5, 2021 C-K Vice President and Director of Search Nick Papagiannis recently spoke to CMSWire on why good SEO descriptions matter. Read the full article on CMSWire. Excerpt: Meta descriptions help search engines and visitors know what they could expect if they decided to click on your page, and if you choose
- [Naked Juice: 'Strip away' daily hassles with a smoothie.](https://c-k.com/news/naked-juice-strip-away-daily-hassles-with-a-smoothie/) - MediaPost - April 7, 2021 The first television campaign in two years for PepsiCo’s Naked Juice encourages people to “strip away” everyday hassles, while emphasizing the smoothie brand’s 100% fruits and vegetable ingredients. Those messages are conveyed in a 15-second spot titled “Office” that debuted this week from the C-K agency. Crafted by director Michel Gondry and
- [Pacifico targets Gen Z with digital-first campaign amid nationwide expansion.](https://c-k.com/news/pacifico-targets-gen-z-with-digital-first-campaign-amid-nationwide-expansion/) - Marketing Dive - April 12, 2021 Constellation Brands has brewed up a digital-first strategy to more directly target Gen Z consumers and help its Pacifico label continue to grow following a strong year. Internal research suggests that Pacifco's values align with those held by Gen Z, with a shared premium placed on being unique and
- [Cramer-Krasselt partners with Braven to provide underrepresented college students exposure to advertising careers.](https://c-k.com/news/cramer-krasselt-partners-with-braven-to-provide-underrepresented-college-students-exposure-to-advertising-careers/) - Cramer-Krasselt (C-K), one of the largest independent advertising and marketing communication agencies in the country, has announced its partnership with Braven, a national nonprofit organization dedicated to empowering promising, underrepresented young people, including first-generation college students, by helping students transition from college to strong first jobs. “At C-K, we believe in actions versus words. Which
- [Porsche enlists Bill Nye for educational videos.](https://c-k.com/news/porsche-enlists-bill-nye-for-educational-videos/) - MediaPost - April 20, 2021 Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan. The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media. Nye, who is a
- [C-K snags nomination for Porsche x Star Wars: The Designer Alliance in the 2021 Webby Awards.](https://c-k.com/news/c-k-snags-nomination-for-porsche-x-star-wars-the-designer-alliance-in-the-2021-webby-awards/) - Webby Awards - April 20, 2021 Today, the 25th Annual Webby Awards nominations were announced and Cramer-Krasselt is a Nominee for Porsche & Star Wars: The Designer Alliance is in Advertising, Media & PR: Auto & Auto Services. We also received an Honoree nod for Black Magic "Spray the Dull Away" in Advertising, Media &
- [Ad of the Week: Porsche casts Bill Nye to teach electric Taycan.](https://c-k.com/news/porsche-casts-bill-nye-to-teach-electric-taycan/) - REEL Chicago - April 20, 2021 Who doesn’t love Bill Nye, the Science Guy? Porsche certainly does, as the luxury brand has tapped Nye for a five-part web series explaining the engineering of the battery electric Taycan. Launching today, the project is aptly titled “Bill Nye Explains the All-Electric Taycan.” This is a fast follow to last month’s
- [Bill Nye explains the science of the electric Porsche Taycan.](https://c-k.com/news/bill-nye-explains-the-science-of-the-electric-porsche-taycan/) - AgencySpy - April 21, 2021 When Porsche gave two electric Taycan cars to Bill and Ted stars Keanu Reeves and Alex Winter, they basically just told them to have fun. In the hands of TV science guru Bill Nye, things are a bit more clinical, but still fun. The Science Guy explains all the features
- [Naked Juice, Cramer-Krasselt enlist the Gondrys to strip away life's hassles.](https://c-k.com/news/naked-juice-cramer-krasselt-enlist-the-gondrys-to-strip-away-lifes-hassles/) - SHOOT - May 4, 2021 For its new “Strip Down to Naked” campaign, the Naked Juice brand teamed with agency Cramer-Krasselt, Chicago, to create work that would inspire people to escape from everyday life--stripping away the unwanted, the hassles of the daily routine--and instead do what makes them feel good, like drinking delicious 100% fruit and
- [Porsche, Google among brands embracing 'Star Wars Day.'](https://c-k.com/news/porsche-google-among-brands-embracing-star-wars-day/) - MediaPost - May 4, 2021 May 4, otherwise known as #MayThe4thBeWithYou or “Star Wars Day,” has attracted a bevy of brands this year across categories. Porsche’s Twitter post includes images of its Taycan Cross Turismo and Taycan Turbo along with quotes from Luke Sykwalker and Darth Vader. “New Routes Awaken” starts Spirit Airlines’ Star Wars Day
- [Porsche “No Small Dreams” campaign.](https://c-k.com/news/porsche-no-small-dreams-campaign-by-vincenzo-lodigiani-and-dress-code/) - Stash Media - October 26, 2021 In two new spots for Porsche thru Cramer-Krasselt, director Vincenzo Lodigiani and the crew at NYC studio Dress Code streamline a classic travel poster aesthetic into sleek and seductive arguments for stepping up your driving game. Read more and view 1 of the spots on Stash Media.
- [Thursday Stir: "Swipe Right for Fear."](https://c-k.com/news/thursday-stir-swipe-right-for-fear/) - Agency Spy - October 28, 2021 Cedar Fair, which runs 13 amusement parks across the country, tapped Cramer-Krasselt for some scary Halloween hookups. The parks are using the Tinder app to ask users to “Swipe Right for Fear” and match with monsters from their Halloween haunts’ cast of monsters. Once users swipe and match with
- [Tropicana's new toothpaste doesn't ruin your OJ.](https://c-k.com/news/tropicanas-new-toothpaste-doesnt-ruin-your-oj/) - Ad Age - November 2, 2021 Very serious research from Tropicana has revealed that 80% of orange juice drinkers agree brushing one’s teeth before a cold glass can ruin the taste of the citrus beverage. That’s why this week, in time for the very serious holiday National Brush Day, Tropicana teamed with its agency Cramer-Krasselt to
- [And the winners are... C-K awards roundup for 2022.](https://c-k.com/news/c-ks-awards-in-2022/) - C-K is proud to partner with our clients to bring them award-winning work. Here’s a roundup of the hardware we received in 2022. Awards included highlights from many of our service offerings including creative, digital advertising, PR, social, media, and more. And the winners are: Cannes Lions Film Lions: Online Film: Food & Drink: Tropicana,
- [Porsche partners with New York City Ballet.](https://c-k.com/news/porsche-partners-with-the-new-york-city-ballet/) - When you follow your passion, it can take you somewhere beautiful. Porsche has always understood this, and so has the institution with which Porsche recently formed an exciting new partnership: the legendary New York City Ballet. Inspired by the Porsche Taycan, the two organizations have collaborated to create a dance film that pays tribute to
- [Sick of orange juice that tastes like dirty pennies? Tropicana Toothpaste may be the solution.](https://c-k.com/news/sick-of-orange-juice-that-tastes-like-dirty-pennies-tropicana-toothpaste-may-be-the-solution/) - Adweek - November 2, 2021 While most of society’s intractable problems still await solutions, Americans will no doubt rejoice over the news that Tropicana has this particular worriment nailed: The folks at the PepsiCo-owned juice giant are getting into the toothpaste business. Well, sorta. The good news is that Tropicana Toothpaste (developed with help from
- [Tropicana created a toothpaste that doesn't make orange juice taste horrible.](https://c-k.com/news/tropicana-created-a-toothpaste-that-doesnt-make-orange-juice-taste-horrible/) - Muse by Clio - November 4, 2021 There's something about mint toothpaste and orange juice that doesn't mix. It's sodium lauryl sulfate (SLS), an ingredient that helps clean teeth but makes orange juice taste like you've done something worth apologizing for. The epitome of leaving a bad taste in your mouth. … The brand and
- [Tropicana is the kryptonite for a bad day (and sea monsters and natural disasters)](https://c-k.com/news/tropicana-is-the-kryptonite-for-a-bad-day-and-sea-monsters-and-natural-disasters/) - Ad Age - January 19, 2022 Juice brand Tropicana is aware that many of our days over the past few years haven’t been great, which is why its latest campaign from its agency of record, Cramer-Krasselt Chicago, is all about seeing the sunshine in a dark situation. In a new ad directed by Nick Ball,
- [Cramer-Krasselt names Ante Lisnic associate chief financial officer.](https://c-k.com/news/cramer-krasselt-names-ante-lisnic-associate-chief-financial-officer/) - C-K today announced the appointment of Ante Lisnic to the new role of executive vice president, associate chief financial officer. Lisnic will work closely with the agency’s current Chief Financial Officer, Wanda McDonald. Lisnic has more than two decades of experience in technical and operational financial management. He has held senior positions at several agencies
- [Tropicana squeezes the best out of the day.](https://c-k.com/news/tropicana-squeezes-the-best-out-of-the-day/) - Shots - January 24, 2022 This new campaign for Tropicana from Cramer-Krasselt Chicago is an epic tale of things that can go wrong, with a side-order of sangfroid knowing that those things could always be worse. Directed by Nick Ball through MJZ USA, the two minute spot starts with a broken breakfast table spilling its contents over the
- [Kaydo promoted to lead media practice at Cramer-Krasselt.](https://c-k.com/news/kaydo-promoted-to-lead-media-practice-at-cramer-krasselt/) - MediaPost - May 9, 2022 Chicago-based independent agency Cramer-Krasselt has promoted Damon Kaydo to Senior Vice President, Executive Director of Media. He joined the agency at the beginning of the year as executive director of media. He now takes over full management duties of the media department across both the Chicago and Milwaukee offices. Read
- [Cramer-Krasselt launches Rain-X campaign that goes beyond your windshield.](https://c-k.com/news/cramer-krasselt-launches-rain-x-campaign-that-goes-beyond-your-windshield/) - Reel Chicago - May 19, 2022 Cramer-Krasselt, the nation’s second-largest independent marketing and communications agency, and Rain-X, extension of Illinois Tool Works Inc. an industry leader in automotive aftermarket glass, launched a new TV and digital campaign that positions the brand beyond the windshield and onto the rest of the vehicle. The campaign highlights the dependable
- [Agency pros share crucial advice for new graduates entering the industry.](https://c-k.com/news/agency-pros-share-crucial-advice-for-new-graduates-entering-the-industry/) - Adweek - May 20, 2020 Adweek asked several agency professionals their thoughts on what the class of 2020 can do to navigate so much change, how talent can make themselves more competitive and stay motivated, and which roles in the industry are primed for growth. Stephani Estes, SVP, executive director of media, Cramer-Krasselt “Data fluency
- [Cramer-Krasselt celebrates National Ice Cream Day with Porsche offering limited-edition ice cream pops inspired by custom paint colors.](https://c-k.com/news/cramer-krasselt-celebrates-national-ice-cream-day-with-porsche-offering-limited-edition-ice-cream-pops-inspired-by-custom-paint-colors/) - In honor of National Ice Cream Day on Sunday, July 17, Cramer-Krasselt (C-K), the nation’s second-largest independent marketing and communications agency, and Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops in collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago. The following custom ice cream flavors are
- [Webpicks: Mercury V12 Derado.](https://c-k.com/news/webpicks-mercury-v12-derado/) - Communication Arts - March 30, 2021 Responses by Robert Geiger, senior front-end developer, Lightburn; Todd Stone, senior vice president, executive creative director, Cramer-Krasselt; and Maxx Valenti, vice president, associate creative director, Cramer-Krasselt. Background: Outboard motor manufacturer Mercury Marine had a new engine to unveil in early 2021. But this was no ordinary product launch: it was the world’s
- [Milwaukee Public Library invites teens to get loud.](https://c-k.com/news/milwaukee-public-library-invites-teens-to-get-loud/) - MediaPost -- October 23, 2019 By Larissa Faw Milwaukee Public Library (MPL) is attempting to entice more visitors by hosting a rap battle where teens performed their original music before a panel of professional judges. The battle is part of the larger ongoing “Library Loud Days” campaign created by Cramer-Krasselt as part of the agency’s
- [The 10 best Super Bowl ads of 2020.](https://c-k.com/news/the-10-best-super-bowl-ads-of-2020/) - Adweek—February 2, 2020 What seems to be a car theft from the Porsche Museum in Germany goes in some unpredictable and charming directions in this joyride of a spot from Chicago’s Cramer-Krasselt. Porsche hasn’t always been the most lighthearted brand, and its gravitas has sometimes kept the automaker from feeling as fresh or relevant as
- [Super Bowl 2020 ad review.](https://c-k.com/news/super-bowl-2020-ad-review/) - Ad Age—February 2, 2020 It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some trends. As a whole, the creative was a notch above last year’s. The humorous moments felt genuinely funnier without a shred of meanness (though, not everyone hit their marks, of course). It was also a more
- [CR's pick of the 2020 Super Bowl ads.](https://c-k.com/news/crs-pick-of-the-2020-super-bowl-ads/) - Creative Review—February 3, 2020 One other point worth noting is the evolution of the car industry, as shown through Super Bowl ads. We saw Audi and Hummer both emphasizing electric vehicles, while Hyundai provided an entertaining spot to show off its smart parking features. If this is anything to go by, we are certainly not entering a car-free future any
- [Cramer-Krasselt scoops up Cat's Pride account.](https://c-k.com/news/cramer-krasselt-scoops-up-cats-pride-account/) - MediaPost — February 12, 2020 Oil-Dri Corporation of America is appointing Cramer-Krasselt (C-K) as agency of record for Cat’s Pride, a cat litter and accessories brands, following a multi-agency competitive review. Magnani served as the incumbent. As agency of record, C-K will handle the brand’s advertising, brand planning, public relations, social media and digital marketing.
- [MediaPost names best in auto marketing for 2019.](https://c-k.com/news/mediapost-names-best-in-auto-marketing-for-2019/) - MediaPost—March 2, 2020 The Best Viral Marketing Execution or Campaign award goes to Cramer-Krasselt for a campaign that ties Porsche to "Star Wars," including the creation of a Porsche-inspired starship. The collaboration included a partnership with Wired to document the design process, a website devoted to the project and several “teaser” videos similar to one launched on Instagram that quickly garnered
- [Coronavirus climbs up keyword block lists, squeezing news publishers’ programmatic revenues.](https://c-k.com/news/coronavirus-climbs-up-keyword-block-lists-squeezing-news-publishers-programmatic-revenues/) - Digiday—March 9, 2020 As interest in Coronavirus has surged globally, publishers have launched a fleet of popup products focused on the disease, including popup newsletters, podcasts, live blogs, and even a text messaging service. But a publisher’s ability to monetize those products is limited. There is basically zero interest in direct sponsorship of the coverage...
- [#WFH Diaries: G. Andrew Meyer of Cramer‑Krasselt.](https://c-k.com/news/wfh-diaries-g-andrew-meyer-of-cramer‑krasselt/) - Muse by Clio - April 8, 2020 As the COVID-19 pandemic gallops along, we're checking in with creative people to see how they're faring. Here's an update from Andrew Meyer, executive creative director at Cramer‑Krasselt. Give us a one-line bio of yourself. Amateur mechanic who supports his habit with an advertising career. Where are you
- [‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales.](https://c-k.com/news/a-tale-of-two-cities-the-coronavirus-is-creating-a-barbell-effect-for-publishers-ad-sales/) - Digiday - May 18, 2020 The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal… The net result is an advertising market that has gotten lumpier, with money coming in more fitfully, at a time when publishers’ advertising businesses are under significant
- [Cramer-Krasselt's Niki Condon answers five questions with SCREEN.](https://c-k.com/news/cramer-krasselts-niki-condon-answers-five-questions-with-screen/) - SCREEN Mag - May 28, 2020 Christopher Guest, somersaulting tigers, and the best bar on Earth! Cramer-Krasselt Associate Creative Director Niki Condon answers Five Questions with SCREEN... SCREEN: What has been your favorite "stay-at-home" activity over the past few weeks? NIKI: I've been painting postcards and mailing them to friends and family. Yesterday I sent
- [Folk music, salad dressing recipes and turtle derbys: How the pandemic is changing advertising.](https://c-k.com/news/folk-music-salad-dressing-recipes-and-turtle-derbys-how-the-pandemic-is-changing-advertising/) - WBEZ - May 29, 2020 Ads relevant in March may seem tasteless now, according to ad agencies, who said they’re in a tough spot because of the public’s changing perception of the coronavirus pandemic. Additionally, ads that resonate with New Yorkers can fall flat in places like rural Missouri, experts said… Krivkovich said it’s become
- [The Next Normal: What Does Automotive Advertising Look Like Post-COVID?](https://c-k.com/news/the-next-normal-what-does-automotive-advertising-look-like-post-covid/) - Dealer News Today - June 17, 2020 Dealer News Today spoke with automotive and advertising agency executives about the future of automotive advertising during a pandemic. Since COVID-19 will be top of mind indefinitely, Margot Bogue, Senior Vice President, Director of Brand Planning at Cramer-Krasselt on the Porsche business, believes that dealerships and brands no
- [These were the best Super Bowl 2020 commercials.](https://c-k.com/news/these-were-the-best-super-bowl-2020-commercials/) - Time—February 2, 2020 Porsche: “The Heist” Forget the new trailer for Fast & Furious 9. Featuring a high-speed car chase through the narrow streets of a European city, Porsche’s first Super Bowl commercial in 23 years is basically straight out of an action movie — with the high production value to match. It even has a
- [Porsche will run a Super Bowl ad for the first time since 1997.](https://c-k.com/news/porsche-will-run-a-super-bowl-ad-for-the-first-time-since-1997/) - Ad Age—January 24, 2020 Porsche will run its first Super Bowl ad since 1997 as it seizes on the year’s largest TV audience to push the Taycan, its first all-electric vehicle. “The Super Bowl’s scale and energy make it a perfect venue for reaching new audiences—in a fun way that connects with the Super Bowl’s own themes
- [C-K adds Executive Creative Director.](https://c-k.com/news/c-k-adds-executive-creative-director/) - MediaPost — December 6, 2019 By Larissa Faw Cramer-Krasselt has appointed G. Andrew Meyer as executive creative director replacing Rick Hamann who departed for Leo Burnett. Meyer will work across the agency's accounts, including Corona, Porsche, Edward Jones and Tropicana, as well as collaborate across business units. He previously worked at Facebook/Instagram, though is a familiar
- [Cramer-Krasselt Chicago taps former staffer for top creative post.](https://c-k.com/news/cramer-krasselt-chicago-taps-former-staffer-for-top-creative-post/) - Chicago Business Journal — December 9, 2019 By Lewis Lazare In another sign of the growing churn in top management at Chicago ad agencies, Cramer-Krasselt Chicago on Monday said G. Andrew Meyer is re-joining the mid-sized agency as executive creative director, the agency's top creative position. Meyer succeeds Rick Hamann, who jumped to Leo Burnett in
- [Porsche "Pop Star."](https://c-k.com/news/porsche-spot/) - “Pop Star” showcases the eighth generation of the Porsche 911 with hundreds of different objects you can find of the beloved sports car. Communication Arts - November 19, 2019 Responses by Conn Newton, creative director, Cramer-Krasselt Background: This is the eighth generation of the Porsche 911, which is one of the world’s most beloved sports cars—and
- [Mindfulness: Tropicana shows us it’s not just for breakfast anymore.](https://c-k.com/news/mindfulness-tropicana-shows-us-its-not-just-for-breakfast-anymore/) - Forbes - January 12, 2020 PepsiCo’s new campaign for Tropicana that will launch on January 20 is a case study in how to wrap old, familiar virtues in cutting-edge trends—especially vis a vis our search for meaning in today’s confusing and often dangerous world. The Tropicana brand story rests on a solid foundation because it’s firmly
- [Tropicana kicks off 'Sip Your Sunshine' campaign, Ellie Kemper event.](https://c-k.com/news/tropicana-kicks-off-sip-your-sunshine-campaign-ellie-kemper-event/) - MediaPost—January 21, 2020 Tropicana’s first new brand campaign since 2017 targets “vibrant families” by encouraging them to celebrate small moments of brightness throughout their everyday lives. In a 30-second spot called “Breakfast Across America,” people drink Tropicana while interacting with family and friends at mealtime and non-eating occasions. “Every glass of Tropicana pure premium orange juice has a
- [Touting its electric bona fides, Porsche’s Super Bowl ad is one heck of a car chase.](https://c-k.com/news/touting-its-electric-bona-fides-porsches-super-bowl-ad-is-one-heck-of-a-car-chase/) - Adweek—January 24, 2020 Putting its chips on the table at this year’s Super Bowl, Porsche will debut a new ad from agency Cramer-Krasselt. Focused mainly on its electric sports car Taycan, the 2.5-minute spot is a combination of product, brand history and plain old adrenaline-infused fun. Read the full article on Adweek.
- [Find out which Super Bowl ads were the winners, losers, according to local experts.](https://c-k.com/news/find-out-which-super-bowl-ads-were-the-winners-losers-according-to-local-experts/) - Milwaukee Business Journal - February 8, 2021 Lisa Rios, senior vice president, director of brand planning for Cramer‑Krasselt Ads that outperformed the game: In my book, Michelob Ultra gets the award for most improved Super Bowl effort. The brand finally capitalized on the potential of their “It’s only worth it if you enjoy it” tag
- [With Forte, Vox Media looks to drive a majority of display revenue with its first party data.](https://c-k.com/news/with-forte-vox-media-looks-to-drive-a-majority-of-display-revenue-with-its-first-party-data/) - Digiday – February 11, 2020 If they’d had access to a crystal ball at the time, Vox Media might have chosen a different month to launch its first party data solution, Forte. The venture-backed media company announced Forte at the end of 2019, but it formally made the product available across its client base March
- [C-K wins "Best Use of Performance" in The Drum Digital Advertising Awards US 2019.](https://c-k.com/news/c-k-wins-best-use-of-performance-in-the-drum-digital-advertising-awards-us-2019/) - The Drum - November 14, 2019 Cramer-Krasselt was recognized at The Drum Digital Advertising Awards, winning in the “Best Use of Performance” category for its T.Marzetti, Marzetti Veggie Dips Super Bowl work. The agency was also a finalist in two additional categories and received “Highly Commended” distinctions in both. Best Attribution Solution for Knott’s Berry
- [Cramer-Krasselt wins multiple PRSA Bronze Anvil awards.](https://c-k.com/news/prsa-bronze-anvil-awards/) - Cramer-Krasselt announces it has been recognized by The Public Relations Society of America (PRSA) with four Bronze Anvil awards and two Awards of Commendation. The PRSA Bronze Anvil is one of the premiere awards of the public relations industry. “We are thrilled to be recognized by PRSA for the creativity, passion and dedication we bring
- [The Drum’s Digital Advertising Awards US winners revealed.](https://c-k.com/news/the-drums-digital-advertising-awards-us-winners-revealed-see-the-top-work-of-the-year/) - The Drum - June 23, 2020 Grand Prix Agency: Cramer-Krasselt Client: Cedar Fair: California’s Great America In early 2019, California’s Great America amusement park, located in the Bay Area, found out a big-box retail partner, and the source of 43% of its season pass sales, would no longer sell season passes at its stores. Without
- [Cramer-Krasselt wins Best of Show at PRSA Chicago’s Skyline Awards.](https://c-k.com/news/cramer-krasselt-wins-best-of-show-at-prsa-chicagos-skyline-awards/) - REEL Chicago - July 17, 2020 Cramer-Krasselt was honored with 10 awards, including the top award, from The Public Relations Society of America (PRSA), Chicago chapter, following its annual gala Thursday, July 16, 2020. The PRSA Chicago Skyline Awards are the city’s premier honor for public relations and communications, celebrating creativity and innovation in public
- [What an ‘interconnected’ approach to PR looks like in 2021.](https://c-k.com/news/what-an-interconnected-approach-to-pr-looks-like-in-2021/) - PR Daily - February 26, 2021 By Peter Krivkovich Many agencies claim to be integrated but continue to struggle at reaching consumers across media in a way that drives results. Today, integration is basic table stakes. Oh, you can do creative and PR and brand planning? OK—great. In reality, that’s what a client is told
- [Porsche shows off its curves.](https://c-k.com/news/porsche-shows-off-its-curves/) - Shots - November 4, 2019 By Linda Codega The colored lights glint over the sleek body of the Porsche 911. Reds and purples flash faster and faster and we see an exploration of ephemera and design from across the past decade, all featuring the iconic car. From novelty watches to Christmas ornaments to paperclips, the Porsche 911
- [Porsche’s first Super Bowl ad since 1997 features car chase with its all-electric Taycan.](https://c-k.com/news/porsches-first-super-bowl-ad-since-1997-features-car-chase-with-its-all-electric-taycan/) - CNBC—January 24, 2020 Porsche is returning to the Super Bowl with its first ad since 1997 — a 60-second car chase that features the German brand’s all-electric Taycan sports car. The automaker on Friday released an extended version of the ad, titled “The Chase,” security guards at the Porsche Museum in Stuttgart, Germany piling into different
- [Porsche releases Super Bowl extended cut.](https://c-k.com/news/porsche-releases-super-bowl-extended-cut/) - MediaPost—January 24, 2020 “The Heist” begins with intrigue at the Porsche Museum and builds into an electrifying car chase. The featured cars include the 917 K race car, the 918 Spyder hybrid supercar, and the Porsche 911, shown as a 2020 model with modifications for closed-course stunt driving. Read the full article on MediaPost.
- [Tony Romo seeks Corona Hotline replacement for game day.](https://c-k.com/news/tony-romo-seeks-corona-hotline-replacement-for-game-day/) - Muse by Clio – February 3, 2021 On Sunday, Tony Romo will supply sharp analysis and zippy quips as part of the team calling the Super Bowl from the CBS broadcast booth. Clearly, he won't have time for one of his other regular gigs: supplying sharp analysis and zippy quips as the resident "operator" on
- [Porsche takes excellent adventure with 'Bill & Ted' stars in short film.](https://c-k.com/news/porsche-takes-excellent-adventure-with-bill-ted-stars-in-short-film/) - Marketing Dive – March 17, 2021 Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute film, titled "Going the Distance," shows the actors driving the Taycan through different challenges in Southern California…
- ['Bill and Ted' stars Keanu Reeves and Alex Winter go on a new adventure for Porsche.](https://c-k.com/news/bill-and-ted-stars-keanu-reeves-and-alex-winter-go-on-a-new-adventure-for-porsche/) - Creativity – March 17, 2021 Pop culture nostalgia continues to be all the rage in advertising; we recently saw a return to "Wayne's World" from Uber Eats and Cadillac revisited "Edward Scissorhands" during the Super Bowl, while Alan Ruck, Cameron from "Ferris Bueller's Day Off," recently reprised his role in an ad for LiftMaster. Porsche is the latest brand to resurrect a famous pairing by
- [These 10 brands—without Super Bowl ads—are hacking the Big Game.](https://c-k.com/news/corona-beer-super-bowl-romo-snoop/) - Adweek – February 1, 2021 Corona Beer For three years, Corona has partnered with sports analyst and former quarterback Tony Romo to run the Corona Hotline Operator. The branded hotline offers fans fantasy football advice and “Romo Reflections.” But on Feb. 7, Romo has a scheduling conflict and will need a few fans to take
- [U.S. Financial Services Digital Ad Spending 2020: Ad spending continues to grow, despite the pandemic.](https://c-k.com/news/u-s-financial-services-digital-ad-spending-2020-ad-spending-continues-to-grow-despite-the-pandemic/) - eMarketer - August 19, 2020 Senior Vice President, Executive Director of Media Stephani Estes talked to eMarketer for their annual report, U.S. Financial Services Digital Ad Spending 2020. The report includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format and the pandemic’s impact on these figures.
- [10 great album covers, chosen by Melissa Severin of Cramer-Krasselt.](https://c-k.com/news/10-great-album-covers-chosen-by-melissa-severin-of-cramer-krasselt/) - Muse by Clio - January 28, 2021 Records were my first exposure to ideas and art far beyond anything available to me growing up in South Omaha in the '80s. Looking back, it's clear just how much of the world music opened for me, beyond the music itself. It gave me friendships, cultures, literature, politics,
- [How Stephani Estes of Cramer-Krasselt tackles the extreme work life balance of being a woman business leader during COVID-19.](https://c-k.com/news/how-stephani-estes-of-cramer-krasselt-tackles-the-extreme-work-life-balance-of-being-a-woman-business-leader-during-covid-19/) - Authority Magazine - September 2, 2020 Can you share the biggest work related challenges you are facing as a woman in business during this pandemic? There’s a quote I keep seeing that really sums up my work challenges well — women are expected to work like they don’t have children and parent like they don’t
- [122 years after founding, Cramer-Krasselt looks to the past to guide its future.](https://c-k.com/news/122-years-after-founding-cramer-krasselt-looks-to-the-past-to-guide-its-future/) - MediaPost - September 9, 2020 Cramer-Krasselt is celebrating its 122nd anniversary this month by looking back through its historical documents to understand how C-K’s past can help position it for future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their bicycle club
- [US Digital Audio Ad Spending 2020: Examining radio, streaming audio, and podcast advertising opportunities amid the pandemic.](https://c-k.com/news/us-digital-audio-ad-spending-2020-examining-radio-streaming-audio-and-podcast-advertising-opportunities-amid-the-pandemic/) - eMarketer - September 9, 2020 Senior Vice President, Executive Director of Media Stephani Estes talked to eMarketer for their annual report on digital audio ad spending. The report covers the current state of audio advertising with a focus on how the pandemic has affected traditional and digital radio. It also includes eMarketer's inaugural forecasts for
- [Stephani Estes: “Embracing change across all of society.”](https://c-k.com/news/stephani-estes-embracing-change-across-all-of-society/) - Thrive Global - September 24, 2020 Embracing change across all of society: everyone is dealing with so much change in this moment. And while change is never easy, I often feel like change begets change. Once we start to change one aspect of our life, sometimes making other changes doesn’t feel as disruptive. We’re at
- [‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple.](https://c-k.com/news/fewer-bigger-better-rfp-close-rates-rise-for-publishers-as-buyers-look-to-keep-things-simple/) - Digiday - October 21, 2020 Agencies are not taking the fewer, better approach for every kind of deal. For campaigns focused on things like e-commerce, agencies are still casting a wide net, said Stephani Estes, svp and executive director of media at the media agency Cramer-Krasselt. “There are so many different platforms, we sometimes need
- [2020 nominations announced for The Drum Awards for Digital Industries.](https://c-k.com/news/2020-nominations-announced-for-the-drum-awards-for-digital-industries/) - The Drum - October 23, 2020 C-K has been nominated in four categories in The Drum DADI awards for our Edward Jones work: PAID MEDIA CAMPAIGN TECHNICAL INNOVATION DIGITAL MEDIA STRATEGY FINANCIAL SERVICES Winners will be announced in a live virtual ceremony on November 13. Read more on The Drum.
- [Cramer-Krasselt and Marzetti Veggie Dips bring home eleventh award for #DipResponsibly on Gameday.](https://c-k.com/news/cramer-krasselt-and-marzetti-veggie-dips-bring-home-eleventh-award-for-dipresponsibly-on-gameday/) - C-K and Marzetti Veggie Dips, a subsidiary of the T. Marzetti Company family of products, were honored with an Award of Excellence at the PRSA Silver Anvil Awards for Best Content Marketing for Consumer Products. The designation is the eleventh for the campaign in 2020 alone. “As an agency, we strive to make thoughtful work
- [Cramer-Krasselt wins four Publicity Club of Chicago Golden Trumpet Awards.](https://c-k.com/news/cramer-krasselt-wins-four-publicity-club-of-chicago-golden-trumpet-awards/) - Cramer-Krasselt is honored to win four awards at the Publicity Club of Chicago's Golden Trumpet Awards. The awards honor achievements in communications, marketing and public relations in the Midwest. The winning efforts are: Golden Trumpet Awards: Porsche x Pretty Cool Ice Cream - Marketing and Branding Porsche x Pretty Cool Ice Cream - Marketing -
- [Porsche partners with Puma for youth-targeted initiative.](https://c-k.com/news/porsche-partners-with-puma-for-youth-targeted-initiative/) - MediaPost - November 9, 2020 Porsche continues to court a new, younger audience with two upcoming initiatives, including one that involves a partnership with Puma. Porsche and Puma are giving consumers 2.7 seconds to buy sneakers in the “World’s Fastest Sneaker Release” during a pre-sale Nov. 16. That’s the same amount of time it takes the 911
- [Porsche and PUMA: Icons of Fast by Cramer-Krasselt.](https://c-k.com/news/porsche-and-puma-icons-of-fast-by-cramer-krasselt/) - REEL Chicago - November 17, 2020 Porsche and PUMA have teamed up for “Icons of Fast,” a limited-edition collection of shoes celebrating the 911 Turbo. Iconic design elements from the 911 Turbo, such as period-specific paint colors, rear wings, light bars, interiors and body lines, were all used as inspiration to create the shoes. Longtime
- [Porsche and Puma: "The World’s Fastest Sneaker Pre-Release."](https://c-k.com/news/wednesday-stir/) - Agency Spy - November, 18, 2020 It’s “The World’s Fastest Sneaker Pre-Release,” a collaboration between Porsche and Puma, created by Cramer-Krasselt. It’s a good schtick. The shoe launch lasted 2.7 seconds—the 0-60 mph time of the 2021 Porsche 911 Turbo—and sold over 1,400 pairs of shoes on the 16th. Read more on Agency Spy.
- [Ad of the week: Porsche’s ‘Going the Distance.’](https://c-k.com/news/ad-of-the-week-porsches-going-the-distance/) - Campaign US - March 25, 2021 Porsche demonstrated the power of its Taycan electric sports car with a little help from Keanu Reeves and Alex Winter. The duo, who starred together in Bill & Ted’s Excellent Adventure, reunited in the eight-minute film, “Going the Distance,” by Cramer-Krasselt. Reeves and Winter drive the Taycan through different challenges
- [PRWeek Awards announce Cramer-Krasselt as Outstanding Non-Traditional Agency.](https://c-k.com/news/cramer-krasselt-named-outstanding-non-traditional-agency-by-2021-prweek-awards/) - PRWeek Awards - March 18, 2021 Cramer-Krasselt (C-K) was named Outstanding Non-Traditional Agency by the 2021 PRWeek Awards. One of the country’s largest independent agencies, Cramer-Krasselt prides itself on its expertise and breadth. In addition to a wide range of services, which include branding, media, creative, analytics, UX and influencer marketing, the agency’s long-term accounts
- [Cramer-Krasselt named a finalist in 7 categories at the 2021 Shorty Awards.](https://c-k.com/news/cramer-krasselt-named-a-finalist-in-7-categories-at-the-2021-shorty-awards/) - Shorty Awards - March 18, 2021 Auto “Spray the Dull Away” Video Pre-Roll “Spray the Dull Away” Facebook Video "The Magic of Fire" Home & Decor "The Magic of Fire" Storytelling Porsche x Star Wars: The Designer Alliance Integration with Live Television Porsche Steals Super Bowl with The Heist Online Event/Activation Porsche x Puma: Two
- [Keanu Reeves and Alex Winter reunite for epic Porsche adventure.](https://c-k.com/news/keanu-reeves-and-alex-winter-reunite-for-epic-porsche-adventure/) - Campaign US – March 17, 2021 In the spot by Cramer-Krasselt, the 'Bill & Ted' stars test drive Porsche's new Taycan electric sports car. Keanu Reeves and Alex Winter have reunited — but instead of trying to pass history class, they’re test driving Porsche’s new Taycan electric sports car. The duo, who first appeared together
- [Keanu Reeves and Alex Winter reunite (again) for an 8-minute Porsche film.](https://c-k.com/news/keanu-reeves-and-alex-winter-reunite-again-for-an-8-minute-porsche-film/) - Adweek - March 17, 2021 To help bring more attention to its high-performance electric vehicle, the Taycan, Porsche recently offered an excellent adventure to two friends and Porsche aficionados: Alex Winter and Keanu Reeves. The two actors set aside their famous roles as Bill S. Preston, Esq. (Winter) and Ted “Theodore” Logan (Reeves) to just
- [Cramer-Krasselt awarded media buying AOR for Children's Hospital of Wisconsin.](https://c-k.com/news/cramer-krasselt-awarded-media-buying-aor-for-childrens-hospital-of-wisconsin/) - MediaPost - November 25, 2018 By Larissa Faw Children's Hospital of Wisconsin has tapped Cramer-Krasselt (C-K) to be its media buying agency of record following a formal review. Advantage Media served as the incumbent. C-K will support the hospital’s primary care, regional clinics and other various initiatives through media buying, placement and analytics. The agency,
- [Cramer-Krasselt wins PRSA Skyline award for Events & Observances.](https://c-k.com/news/cramer-krasselt-wins-prsa-skyline-award-for-events-observances/) - September 26, 2025 - Cramer-Krasselt is proud to receive the Award of Excellence from the Public Relations Society of America's Skyline awards at their gala held on September 25th in Chicago. Our activations at the Met Gala and SXSW for Porsche won in the Events & Observances category. The PRSA Skyline awards recognize the best
- [C-K's Peter Krivkovich on how leadership impacts marketing agency performance.](https://c-k.com/news/c-ks-peter-krivkovich-on-how-leadership-impacts-marketing-agency-performance/) - August 11, 2025, Chicago, IL - Choosing a marketing agency is ultimately about choosing a partner with the right leadership mindset. It sounds simple, but strong agencies are built on principles like resilience, adaptability and a deep understanding of both people and business outcomes.In insights shared by Cramer-Krasselt CEO Peter Krivkovich with Authority Magazine, effective
- [Why strategy matters in performance marketing, according to C-K’s CEO.](https://c-k.com/news/why-strategy-matters-in-performance-marketing-according-to-c-ks-ceo/) - April 1, 2026, Chicago, IL - Choosing the right marketing agency requires more than evaluating creative work. It requires understanding how strategy, data and execution intertwine to drive measurable business results.According to Cramer-Krasselt CEO Peter Krivkovich, the most effective agencies are those that can anticipate consumer behavior, apply human insight, and build marketing strategies that
- [How to choose a marketing agency for AI search and AEO.](https://c-k.com/news/how-to-choose-a-marketing-agency-for-ai-search-and-aeo/) - September 1, 2025, Chicago, IL - The way brands are discovered has fundamentally changed. Today, consumers and business buyers are no longer relying solely on traditional search, They are turning to AI-powered platforms that deliver direct answers instead of lists of links.This shift has introduced a new competitive battleground: Answer Engine Optimization (AEO). Instead of
- ["Mosquitoes are jerks:" Cramer-Krasselt's new work for TIKI named one of Ad Age's 11 creative campaigns to know about.](https://c-k.com/news/mosquitoes-are-jerks-cramer-krasselts-new-work-for-tiki-named-one-of-ad-ages-11-creative-campaigns-to-know-about/) - Ad Age - March 9, 2026 TIKI Brand is leaning into humor with “Mosquitoes Are Jerks,” a campaign promoting its Plug & Repel product. Created with Cramer-Krasselt, the work frames mosquitoes as the worst kind of houseguests, who arrive uninvited and leave behind itchy reminders. The hero spot below uses sharp puns, while a second vignette reinforces
- [Cramer-Krasselt wins two Publicity Club of Chicago Golden Trumpet awards.](https://c-k.com/news/cramer-krasselt-wins-two-publicity-club-of-chicago-golden-trumpet-awards/) - September 19, 2025 - Cramer-Krasselt took home two awards at the Publicity Club of Chicago's Golden Trumpet gala held on September 18th in Chicago. Our activations at the Met Gala and SXSW for Porsche won the Golden Trumpet for Special Events. And our work for the Porsche Macan Insiders Event won the Silver Trumpet for

## Industries

- [Outdoor & Lifestyle Marketing Agency](https://c-k.com/industries/outdoor-lifestyle-marketing-agency/) - Cramer-Krasselt is a premier Outdoor and Lifestyle Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of Outdoor and Lifestyle brands. What sets Cramer-Krasselt apart as the best Outdoor and Lifestyle marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the
- [B2B Marketing Agency](https://c-k.com/industries/b2b-marketing-agency/) - Cramer-Krasselt is a premier B2B Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of B2B, commercial, and professional brands. What sets Cramer-Krasselt apart as the best B2B marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes
- [Retail & QSR Marketing Agency](https://c-k.com/industries/retail-qsr-marketing-agency/) - A Cramer-Krasselt is a premier Retail and QSR Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of retail and Quick Serve Retail companies. What sets Cramer-Krasselt apart as the best Retail and QSR marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted
- [Travel & Hospitality Marketing Agency](https://c-k.com/industries/travel-hospitality-marketing-agency/) - Cramer-Krasselt is a premier Travel and Hospitality Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of travel and hospitality brands. What sets Cramer-Krasselt apart as the best travel and hospitality marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the
- [Home & Hardware Marketing Agency](https://c-k.com/industries/home-hardware-marketing-agency/) - Cramer-Krasselt is a premier Home and Hardware Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of Home and Hardware brands. What sets Cramer-Krasselt apart as the best Home and Hardware marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the
- [Healthcare Marketing Agency](https://c-k.com/industries/healthcare-marketing-agency/) - Cramer-Krasselt is a premier Healthcare Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of healthcare brands. What sets Cramer-Krasselt apart as the best Healthcare marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand. Cramer-Krasselt
- [Financial Services Marketing Agency](https://c-k.com/industries/financial-services-marketing-agency/) - Cramer-Krasselt is a premier Financial Services Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of financial services brands. What sets Cramer-Krasselt apart as the best financial services marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes
- [CPG Marketing Agency](https://c-k.com/industries/cpg-marketing-agency/) - Cramer-Krasselt is a premier CPG Marketing Agency that focuses on marketing services that positively influence the bottom line of CPG brands. What sets Cramer-Krasselt apart as the best CPG marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand. With Cramer-Krasselt, you gain access
- [Beverage Marketing Agency](https://c-k.com/industries/beverage-marketing-agency/) - Cramer-Krasselt is a premier Beer and Beverage Marketing Agency that focuses on marketing services that build enduring brand loyalty, while driving growth and profitability. Our experience covers the full range of beer, alcohol, wine, and spirits. We build campaigns from advertising, social, and public relations to in-store activations and on shelf turns. What sets Cramer-Krasselt apart as the best Beer and Beverage marketing agency in North America is
- [Automotive Marketing Agency](https://c-k.com/industries/automotive-marketing-agency/) - Cramer-Krasselt is a premier Automotive Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of automotive brands. What sets Cramer-Krasselt apart as the best Automotive marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand. Cramer-Krasselt is highly experienced in the automotive

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