Nancy Aresu

Nancy hears things that aren’t said, so be careful about what you don’t say.

That keen sense of intuition and her natural ability to understand the consumer, listen to clients and reduce a business problem to its simplest form makes her an outstanding industry leader. From directing the Young & Rubicam account management team to running JCPenney, Mattel, Dannon and the integrated Land Rover team, Nancy’s multi-discipline background in campaign work, CRM, digital innovation, social and detailed analytics provides a holistic perspective for her clients. She moves at the speed of light with nimble agility while incorporating the strategic insight that drives the brand forward.

With over 30 years in the industry, Nancy has spent time at a variety of agencies, including Lowe, Deutsch, Ted Bates and Margeotes Fertitta & Partners. She brings discipline and an entrepreneurial spirit to everything she does. Her forte is running businesses with lots of moving pieces, as she has done for clients Unilever and Johnson & Johnson. Her experience spans retail categories, from luxury and health/beauty, to traditional and packaged goods. She was integral to building brands like Saks Fifth Avenue, Cole Haan and Godiva Chocolatier. She won an EFFIE for her work on Reckitt-Benckiser, which included iconic brands Jet-Dry, Finish/Electrasol, Lime-A-Way and Calgon Water Softener.

Whether it’s mentoring talent and thinking about better ways to be the client’s best business partner, or tackling the many business challenges her clients face throughout the day, Nancy continually strives for excellence from herself and her team.

Nancy lives in Scarsdale, NY with her photographer husband and two teenage boys. In her spare time, Nancy loves to cook, entertain and then ski it all off with her family.