Nancy Aresu

Nancy hears things that aren’t said, so be careful about what you don’t say.

That keen sense of intuition and her natural ability to understand the consumer, listen to clients and reduce a business problem to its simplest form makes her an outstanding industry leader. From directing the executive team at C-KNY to running fast-moving and complicated businesses, Nancy’s multi-discipline background in campaign work, CRM, digital innovation, social and detailed analytics provides a holistic perspective for her clients. She moves at the speed of light with nimble agility while incorporating the strategic insight that drives the brand forward.

With 35 years in the industry, Nancy has spent time at a variety of agencies, including Lowe, Deutsch, Ted Bates and Margeotes Fertitta & Partners. She brings discipline and an entrepreneurial spirit to everything she does. Her forte is running businesses with lots of moving pieces, as she has done for clients like Unilever and Johnson & Johnson. Her experience spans many categories, from retail to luxury, from health/beauty (CPG) to automotive. She was integral in building brands like Saks Fifth Avenue, Cole-Haan and Godiva Chocolatier. She won an Effie for her work on Reckitt-Benckiser, which included iconic brands Jet-Dry, Finish/Electrasol, Lime-A-Way and Calgon Water Softener.

Whether it’s mentoring talent and thinking about better ways to be the client’s best business partner or tackling the many business challenges her clients face throughout the day, Nancy continually strives for excellence from herself and her team.

Nancy lives in Scarsdale, NY with her professional photographer husband and misses her two boys now at college. In her spare time, Nancy loves to travel, ski and work on her house and garden.