Lisa Rios

Lisa loves to compete.

That helps to explain her unconventional combination of studies as an undergrad at Syracuse: advertising and physical Education/coaching. For two decades at agencies including C-K, McCann-Erickson, Doner and RPA, Lisa has worked with an inconceivably diverse range of brands to bring their A games.

She has helped underdog brands like Buick, Zicam and Gardenburger notch impressive wins in competitive markets; helped brands like Cintas, Rain-X, and Thomas the Tank Engine become pillars of their respective categories; and helped brands like ALDI, Potbelly and Pure Michigan build national fanbases.

Lisa is also driven to help bring out the best in others at C-K and in her community. She has held board positions with Milwaukee nonprofits seeking to end child abuse and put minority youth on the track to higher education. Currently, she is co-founding a nonprofit that furnishes homes for some of Milwaukee’s most vulnerable families.

Outside work, you will find Lisa playing tennis, reenacting “Nailed It” episodes with her teenage daughters or training with her husband for the Rios Olympics held annually in their hometown of Pittsburgh, PA. (Seriously. There’s a trophy.)