Kelli Rathke

Understanding what makes consumers tick is part of what makes Kelli tick.

Using the myriad of sources available to her, Kelli likes to dig deep to understand each of her clients’ target audiences to uncover the times and places they will be most receptive to our message. And with the ever-changing media landscape, this is more important than ever.

Kelli has over 25 years of experience in media, having worked at San Francisco agencies like JWT, TBWA Chiat Day, and Goodby, Silverstein & Partners, on clients like Sprint, Levi’s, Nestlé, Jenny Craig, Tivo and Netflix. In her 15+ years at C-K, Kelli has worked on accounts like InSinkErator, World Kitchen, Mohawk/Karastan, Cintas, GNC, Mercury Marine, Rain-X and more. She has experience talking to both consumer and B2B audiences and loves the challenge of bringing these targets to life via target personas and consumer journeys.

Kelli had a 2-year stint in Stuttgart, Germany, where she lived with her husband before coming back home to Milwaukee.  She taught business English to companies like Bosch, Daimler-Chrysler, T-Mobile, Ernst and Young and the Deutsche Bank. She spends her free time watching her two daughters play soccer and volleyball, along with planning her next family trip.