Jennifer Mathis

Jennifer loves her Peloton, cooking and all things media. But not in that order.

She’s been instrumental in the success of Cedar Fair Entertainment. Her planning approach allowed Cedar Fair to better understand the role of digital elements in their communication architecture and has driven more strategic integration leveraging data to deliver award-winning campaigns and record sales.

Jennifer’s career began at Acquirgy in direct response where she was involved in the beta testing of Google TV and programmatic local radio buying. From there, she moved to Publicis Media where she launched Walmart’s first response-driven campaign with MoneyCard and Tax Return Services. Jennifer spent six years on P&G where she won a MediaPost Media Plan of the Year Award for bringing a 360 Tide NASCAR campaign to life in only 6 days and an Effie Award for the Always Like a Girl campaign.

Jennifer graduated with a B.A. degree from the University of South Florida and a certification in Executing Marketing Leadership with Northwestern Kellogg. When she’s not innovating in the media world, you’ll find her hosting her own podcast and spinning off the calories from her tour-de-force recipes.