Courtney has a few interests in the world of data.
Like: machine intelligence and learning; data science and engineering; programmatic media and creative; media testing; market demand; multimedia audience measurement; buyer behavior; audience segmentation; media planning; market trends; analytics leadership. Phew.
What ties all of it together? His passion is for learning why consumers make specific choices and creating data-driven activations for C-K’s clients.
Courtney cut his teeth as a media planner before crossing over to the world of analytics where he’s made significant contributions in leadership roles over the past 15 years.