Ben Couture

Before entering the world of programmatic media, Ben spent 6 years in the United States Marine Corps. While the work environment couldn’t be more different, the lessons in leadership and discipline translate to the advertising industry.

Ben entered the programmatic space when the industry was in its infancy. Coming from Detroit, he spent a large portion of his career focusing on the automotive space as the Trading Director for the General Motors account at Amnet. He worked across multiple verticals (CPG, Telecom, Pharma, and Finance) in his previous role at Vivaki.

He is thrilled to live his day to day at the intersection of advertising and technology. Ben is passionate about making addressable media deliver messaging that is relevant to the consumer, to more effectively and efficiently deliver against the client’s business goals. He is motivated to identify new, innovative opportunities in the ad tech industry to apply data-driven automation to more traditional media buying processes.

Ben grew up playing hockey, but these days you are more likely to find him playing a round of golf (poorly).